Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson.
New
Conference Coming to New York City in February Will
Focus on Selling Online Ad Space to Local
Businesses
If
you attended the 2009
GeoDomain Expoin San
Diego this past April I'm sure you were impressed by
Borrell
Associates CEO Gordon Borrellwho addressed the crowd at a Saturday
Borrell
AssociatesCEO Gordon Borrell speaking at
the 2009 GeoDomain Expo
luncheon.
Borell's company is a research leader in the local
advertising space - their business is based on knowing
exactly what is happening with ad sales in local markets
around the country, what advertisers are looking for and
how publishers (online and off) can increase their
revenues by meeting the needs of those
advertisers.
Given
that background, those who are developing geodomains or
geo-targeted domains will be happy to hear that Borrell is
going to stage a new conference devoted to helping
you boost your online ad sales February 8-9, 2010
at the Grand Hyatt Hotel in New York City (this
Manhattan hotel also hosted the 2007
T.R.A.F.F.I.C. New York conference). The
Borrell show has been dubbed the 2010
Local Interactive Advertising: The 'Business of Making
Money' Conference.
The
show site says "At this conference you will
explore interactive advertising business models
and strategies, and gain tactical intelligence to
"hit the ground running" when you return
home."
You will also get to
hear from a roster of speakers that will include Jeff
Jarvis, Court Cunningham and Richard
Titus. Jarvis, associate professor of
journalism at City University of NY and
author of What Would Google Do, is
an
often-quoted media
pundit. Cunningham is the CEO of Yodle,
a company that Borrell says registered the highest
growth of all companies selling local online
advertising last year. Titus is the CEO of Associated
Northcliffe Digital, a company that is taking
a radically different view of local media's
digital opportunities in the U.K.
Early bird
registration for the show (good through October
31) is $995, a $400 discount from the
regular $1,395 registration rate. Borrell
Associates expects a crowd of 350-500 people to
turn out for the event.
Speaking of
conferences in New York, the 2009
T.R.A.F.F.I.C. New York
conference is coming up October 26-29
at the Brooklyn Bridge Marriott. Moniker
is reminding those who wish to submit
domains for their premium
live auction at the show October
28th to get their names in before the September
25deadline (just ten days from
now). Moniker will consider a maximum of 50 of what they say should be your "very best domains - the
"rock stars" of your
portfolio" for their auction. The
live sale will run from 4pm-6:30pm on
October 28. It will be followed by an
extended online auction running October 29
to November 4.
In
another show note, conference co-founder Rick Schwartz said the T.R.A.F.F.I.C.
version of "Shark
Tank"
is still taking applications. "We
have received 12 applications so far but
only 3 have qualified for the second round
of consideration, so there is still plenty
of time before the September 30
deadline to apply for a chance to meet
the sharks." In this takeoff on the
ABC-TV show Schwartz said those who have
domain projects in development or
business plans for expansion of their web
sites can apply for an opportunity to
present their plans to a panel of experts.
If the panelists are impressed with the
business plan they could provide funding
for the projects in exchange for an equity
stake in the venture.
We need your help to keep giving domainers The
Lowdown, so please email [email protected]with any interesting information you might have. If possible,
include the source of your information so we can check it out (for
example a URL if you read it in a forum or on a site
elsewhere).
