|
TrafficZ
and General Manager Jonathan Boswell Part Ways, Boswell Turns
Attention to His Own Domain Monetization Company Earlier
this week I got a note from
Jonathan
Boswell (one of the original team members at TrafficZ
when the Los Angeles based parking company began
its rapid ascent in the PPC category)
letting me know that he and the company parted ways at the end of
last week. |
|
Boswell
was also a co-founder of LeaseThis.com
and sold his interest in that company to TrafficZ's parent corporation,
Thought Convergence Inc., (TCI) last year.
Boswell said a disagreement with TCI founders Kevin Vo and Ammar Kubba over the
direction of that service and how to best grow revenue led
to a change being made. However, he added that he, Vo and Kubba
have always had a good relationship that will continue.
Boswell
said he has now turned his full attention to an early
stage venture capital company, Boswell
Investments, Inc., that he had started a
couple of years ago. I gave Boswell a call this afternoon
to find out more about what he is doing with Boswell
Investments. He said the company focuses on building
vertical portals on strong keyword domains that utilize
multiple monetization methods that can include PPC,
affiliate ads and direct advertiser relationships. He
cited a TCI project, Trainer.com,
as an example of the kind of approach he plans to
take.
|
Jonathan
Boswell
Boswell Investments, Inc.
|
