over
year against 2Q-2008. You've undoubtedly
heard people talking about how many bargains
there are on the aftermarket these days
as the recession has forced many to sell
assets. The lower prices people are
paying showed up clearly in our
sales data for the just concluded
quarter.
The
total dollar value of all sales reported
to us in 2Q-2009 was just $21.1
million, a $7.2 million drop
from the $28.3 million reported
in 1Q-2009. More disheartening was the
fact that the $21.1 million total was
worse than the $21.5 million
reported in the final quarter of 2008
when most felt the market had hit
bottom. In 4Q-2008 fear ruled
after the historic |
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The
year over year results were about the same
as those from Q1 to Q2 of this year. In
the same quarter last year, total sales
came in at $27.7 million, $6.6
million more than Q2-2009.
As
is usually the case, a few very high
ticket sales impacted the results from one
quarter to the next. The 1Q-2009 uptick
was fueled by a trio of seven-figure
sales; Toys.com ($5.1 million), Fly.com
($1.76 million) and Auction.com
($1.7 million). 2Q-2009 had a pair of
seven figure sales; Candy.com ($3
million) and Webcam.com ($1.02
million), plus last week's half
million dollar deal for Talk.com.
So, the top three sales of 1Q-2009 totaled
just over $8.5 million while the
top three in 2Q-2009 came in $4 million
lower at a bit over $4.5 million.
The difference between just those three
sales accounted for $4 million of the $7.2
million decline from the first quarter to
the second this year.
"Greetings
Wal-Mart Shoppers, you'll
find
some great .com deals on aisle
number 5!" |
While
the high end slipped most sales
platforms continued to do well at
the low to middle end of the
market favored by small to medium
sized businesses. The situation is
very similar to what the recession
has brought to the general retail
world. Purveyors of low priced
merchandise like Wal-Mart
are doing better than ever while
upscale retailers are getting
clobbered.
As
domain buyers have similarly
trimmed their budgets, the median
sales price of domains has also
come down. In 1Q-2009 the median
sale price in our database was $2,600
(down from $2,750 a year
earlier). In 2Q-2009 it slipped
again to $2,488. Keep in
mind that we track sales starting
at $2,000 for .coms and $1,000 for
non .coms. As a result the medians
in our database are higher than
they would be if we followed sales
below $1,000.
|
This
declining price cloud has an obvious
silver lining for one group - domain
buyers. Many are finding deals on high
quality domains that would have been
almost unimaginable just one year
ago.
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