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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Attendees at the T.R.A.F.F.I.C. Silicon Valley conference  were greeted with an entirely new look when the first full day of business got underway Tuesday with a 10:30am session that resembled an episode of The Tonight Show. The stage was set up with host Howard Neu's interview desk, plus a sofa and easy chairs for the six guests; Neu's fellow T.R.A.F.F.I.C. Co-Founder Rick Schwartz, Divyank Turakhia (Skenzo.com), Joe Casale (Casale Media) Michael Gilmour (WhizzbangsBlog), journalist Paul Sloan and DN Journal's Ron Jackson.

Shot taken from my chair on stage. (Sloan, Casale, Turakhia, Schwartz and Neu
are seen left to right above. Gilmour and Jackson are off camera).

In addition to talking with his guests about the pluses and minuses of the dominating role that Google and Yahoo play in domain monetization, Neu screened a slickly produced video in which he played a role similar to Jay Leno in his "Jay Walking" segment on The Tonight Show.

The piece, filmed in Florida, presented an interesting view of how people on the street view domains and domainers.

"What's Neu?" A scene from the preproduced video

The rest of the afternoon was devoted to RickLatona.com's live domain auction. The auction generated $375,000 in sales led by Shows.com ($102,000), SmartPhones.com ($95,000) and RemoteControls.com ($32,000).

Scene from the RickLatona.com live auction at T.R.A.F.F.I.C. Silicon Valley Tuesday

The evening dinner featured a thought provoking keynote address from Scott Klososky, an expert on using technology to succeed in business. I'll have to save highlights from Scott's talk for our show review article as I have to turn my attention back to the conference floor where Wednesday activities are still underway (at this very moment Ad.com just sold for $1.4 million to Skenzo's Divyank Turakhia in the Moniker.com live auction).

I'll close today's post with a scene from the official T.R.A.F.F.I.C. party staged by Skenzo after dinner last night. Attendees were whisked to a popular local nightclub by limousine for a casino night that gave everyone a chance to be a high roller for one evening at least.

Those who piled up the most chips were able to cash them in for prizes. Games of all kinds were set up throughout the club making it the closest thing to a Las Vegas casino you could find without getting on a plane and going there.

The conference will close tonight with dinner and a Parked.com After Party. I'll have details on today's activity in tomorrow's Lowdown post. 

(Posted April 29, 2009)

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