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By
Ron Jackson
While TinBu.com
is not a mass development service provider,
companies like Tinbu can be very useful to those who use
one of the mass development platforms highlighted in
this DN Journal Cover Story.
Since most mass developers allow you to add your own
content or additional content from third party providers
like Tinbu, we decided it would useful to give you some
information on what Tinbu does and how it is able to
offer it services at no charge to the domain
owner.
For that, we went to the Pensacola,
Florida based company's VP of Marketing Peter
Hayward. "TinBu is a rapidly expanding
technology company that offers interactive
content channels to any web site looking to
enhance their content, page views and existing
advertising revenues," Hayward said.
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TinBu
Marketing VP Peter Hayward
Speaking at T.R.A.F.F.I.C. New York 2008
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"In the
last 3 years, our client list has and continues to grow
exponentially month over month across most all
online publishing verticals, to include newspaper,
television, radio, portals, geo-sites, and the domainer
sector. TinBu is quickly becoming the go to
provider for domainers looking to monetize their
existing web site traffic or looking to build up web
sites with additional interactive content that drives
page views, repeat site traffic, user satisfaction, and
revenue generation," Hayward added.
"Regardless of what phase a
domainer is in with a particular URL, TinBu is in a
position to add value with free interactive content
with built in revenue generation utilizing our
patent-pending technology. Our content is
available in English and Spanish, and in some cases also
in German, French, Portuguese, and Chinese."
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This
TinBu auto-updating local weather
module can be plugged into any website. |
"Our content is
currently in use with over 75% of
newspapers and online media companies in North
America and on hundreds of online and
wireless companies in other countries such as
Canada, Europe, and Latin America. Our content
is used by Web sites run by the major television
networks, radio broadcasters and news groups to
major online portals and search engines like AOL
and YAHOO! Hundreds of category-specific
Web sites pertaining to online travel, sports,
hotels, general interest, automotive,
geo-specific domains, entertainment, local,
national or global city guides, special
interest, not-for-profit, real estate, hobbies,
health and fitness, domain registrars, online
shopping sites, and more," Hayward said.
You can see a partial list
of some of the clients using TinBu's content here.
"TinBu uses its patent-pending
technology which allows us to deliver ads
through our interactive content platform,
allowing web sites to |
| integrate our content
channels free with a built in revenue
generating component," Hayward said.
"The historical problem with any kind of
ad, be it display, contextual or other is that
it does not drive any page views and it
certainly does not encourage return traffic.
TinBu’s business model is the solution to
this. We provide world class, engaging
content to any site that in turn generates
measurable increases in site traffic, repeat
visits, and advertising revenues. Ad revenues
are increased from the advertising supplied by
TinBu, as well as any existing advertising
platforms a domainer may already have in place
at their site(s)." |
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"We have currently over a
dozen content channels in all sorts of areas
from lottery, box office, horoscopes, local gas
prices, mortgage information, celebrity
entertainment, weather, stocks and finance,
Sudoku, recipes, miles per gallon analysis,
flight tracking, swimsuit models, fitness
videos, and we have many more content channels
being produced. (One of our biggest claims
to fame is that in the last 3 years, technically
we have become the world’s largest provider
of lottery information as we actually started
out as a lottery company and grew steadily from
there!)," Hayward said.
"TinBu's content does not redirect to
other sites like many of the other
content products on the market. Our
content can be added free, give domainers
an additional revenue stream, and most
importantly it works in conjunction with any
existing ad network to enhance ad platforms
domainers may already have in place such as
Google or Yahoo! Our content is fully
customizable and you can reduce our modules down
to 1/3rd size of your |
Tinbu's
lottery module |
| page and use the
added space around the content for your own ad
networks, content, affiliate marketing programs,
etc., by placing it around our content and
letting the page view driving nature of
our content do the work." |
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"Our Swimsuit Model of the
Day portal averages 12.2 page views PER
unique user, Celebrity Entertainment
averages 9.0 page views per user, our
Horoscope channel averages 5.7 page views
per user! Trying to decide how to
integrate any piece of content into a parked
page, URL under construction or existing web
site that is free, engaging and averages 12.2
page views per user is definitely a good problem
to have for your web site and existing ad
networks!"
Hayward added, "To view an online video of
how TinBu's free content platform with built in
revenue generation works click here.
On TinBu’s home page we have a webinar with
many domainer specific questions answered by
mousing over the right hand side of the page here."
"TinBu also provides its content with out
ads on a licensing fee arrangement. To
demonstrate our |
| two platforms of paid
vs. unpaid content we can analyze the NY
Daily News and The New York Post.
The NY Daily News can pay us multiple
hundreds to multiple thousands a month for the
content without ads as with our Lottery
Portal. The NY Post
uses the exact same content on the free ad
supported platform and do not pay anything
to use the content and gets a rev share for
hosting the exact same content on their site: Same
Lottery portal free. |
Here are a few examples of some of
TinBu’s general content.
Lottery
Information - http://news.aol.com/lottery?icid=news:lottery
(AOL)
Horoscope - http://www.dailyslick.com/content/horoscope.html
(Daily Slick)
Weather - http://www.bootsnall.com/Europe-Italy-Milan/weather.html
(Bootsnall Travel)
Gas Prices - http://www.boston.com/cars/gasprices/?p1=Well_Cars_More_Gas
(Globe)
Swimsuit Model of the day - http://www.chez106.com/babes/
(Chez FM averages over 25,000 page views a day with 12.2
page views per unique visitor)
Soccer Module - http://italy.theoffside.com/scores/
(The Offside.com)
Fitness Video - http://www.newsreview.com/chico/fun/Fitness
(Reno News)
Flight Tracking - http://www.usatourist.com/english/tinbu/Flight.html
(USA Tourist)
Recipes - http://joyofbaking.com/tinbu/recipes.html
(Joy of Baking)Celebrity Entertainment - http://www.travel-destinations.com/entertainmentnews/index.shtml
(Travel Destinations.com)
Stocks/Finance - http://www.nydailynews.com/money/markets/index.html
(NY Daily)MPG - http://www.smartdrivede.org/mpg.php
"TinBu continues to build and
develop additional content channels for their clients.
We are soon to release a Box Office Movie content
channel with our content partners at Nielsen
Entertainment. We are working on a Quote content
channel, Sports Scores and Odds portal, Streaming
Radio portal with our content partners at CBS and
many more," Hayward said.
"We continually receive
feedback from our clients on which modules are working
most effectively with their specific audiences and which
new content channels clients would like to see us
develop in the future. TinBu aggressively acts on this
feedback to strategically plan our future module
deployment and corporate strategy."
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"TinBu has also
started attending some of the domain
conferences this past year and has been
extremely well received with many people telling
us our product has uncanny timing with what is
going on in the domain industry these days and
the need for stickier content on sites.
Some of the more forward and “outside the
box” thinking domain and parking companies
that are trying to break away from the
traditional parking formats into more content
rich platforms like DevHub.com and WhyPark.com
are implementing TinBu’s content across their
networks as we speak."
"These companies will
successfully be able to monetize the added page
views from our deep content portals into their
networks to drive user satisfaction and have
their audiences return over and over to see the
buffet style content available to them as they
strive to lead the way with content rich parking
solutions over traditional solutions. With
the success of these conferences, we look
forward to attending more in the future with
more members of the TinBu team as we feel the
domainer audience is exactly where our firm can
add the most value," Hayward said. |
Hayward
at the 2008 GeoDomain Expo |
"We are certain that TinBu's
future with the domain world is very bright. As we
continue to add content, we will be able to help
domainers grow and develop their Web sites as the old
adage holds true that "Content is King".
We look forward to having a presence at all the future
domain conferences and continuing to listen to domainers
needs and finding out new ways we can use TinBu's
content to add value to their Web sites and parked pages,"
Hayward concluded.
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Click
any of the links in this table to
learn about the mass website development
services provided by companies
featured in this DN Journal Cover
Story. |
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