Here's
the The Lowdown from
DN Journal,
updated daily to fill you in on the
latest buzz going around the domain name
industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson.
Latest
DomainX Event in Goa Gave Indian Domain
Investors Another Valuable Networking
Opportunity
By
now
most of you are aware of India's DomainX
Conference that staged
its 3rd
annual event this past
August in New Delhi. The conference
has been well received but in a fast
growing and rapidly changing market
like India there is an appetite for face
to face networking events more
than once a year so conference
producer DomainX
Events moved to fill
that void.
This
past weekend they staged their
fourth event of the year - a two-day
DomainX™
Workshop held at Vivanta by
Taj in Panaji, Goa, India
- one of the country's favorite
resort/party hubs. This Workshop was
scheduled after the first one, held last
March in Goa, proved to
be a success (as did DomainX Events'
other 2016 production - the first
BlogX Conference in August (held
in New Delhi the day before the 2016
DomainX Conference).
The
latest Workshop started Saturday
morning (October
22)
with a breakfast gathering that
kicked off a day dedicated
completely to networking.
Some of the top players in the
Indian domain name industry were
there including Manmeet
Pal Singh (Founder, DomainX™
Events & Domain
Name Owners Association of India™),
Sunny
Bajaj (CEO, JMM Interactive), Manoj
Dhanda (CEO, MicroHost.com), Jijo
Pappachan (CEO, DN.domains), Abdul
Vasi (CEO, HostCats.com), Gaurav
Nakul (Godaddy.com India) and Alpesh
Shinde (Godaddy.com India). You
can see the complete list of
attendees here.
Photo
of Domainx 2016 Workshop attendees
from Manoj Dhanda.
The
business day Saturday began at 11AM
with a welcome note by Manmeet
Pal Singh who shared his views
on the "Importance of
Networking" then invited
attendees to do just that in a
series of personal discussions
that continued until 7 o'clock in
the evening! After that everyone
rendezvoused for drinks and dinner
in a festive gathering.
Photo
courtesy of Manoj Shanda.
The
2nd day of the Workshop got underway
at 11AM Sunday (October 23)
and once again ran all the way into
the evening hours, finally wrapping
up around 8 PM. After Manmeet Pal
Singh's welcoming remarks attendees
enjoyed an introductory speech from Sunny
Bajaj (Vice President, Domain
Name Owners Association of India™
& CEO, JMM Interactive). The
sessions that followed included:
Domain
Name Investor Session by
Alpesh Shinde (Godaddy.com
India)
How
Not to Lose Money While
Starting-Up as Domain Name
Investor by Abdul
Vasi (CEO,
HostCats.com)
How
to Make Money Out of Your
Neighbor (China)? by Jijo
Pappachan (CEO –
DN.Domains) who made US
$150,000+ (INR 1 Crore) in less
than 1 year during thr Chinese
domain name rush.
Domain
Name Sales/Acquisition Case
Study of Airfare.in by Manmeet
Pal Singh and Sunny Bajaj
Domain
Name Sales Case Study by
Manmeet Pal Singh who
sold 143.com for US $150,000
within a few days of acquiring
it.
An
inside view of one of the Sunday
workshop sessions (photo from
Manoj Dhanda).
Another
highlight of the Workshop was the
completion of a significant .IN
(Indian ccTLD) domain sale. Sunny
Bajaj acquired Airfare.in
from Manmeet Pal Singh for $18,000
in a deal that was concluded in a
unique way - with payment live on
social media. You can see that
video and many others from from
the workshop here.
Sunny
Bajaj (left) hands Manmeet Pal Singh
an $18,000 check for Airfarfe.in.
The
Workshop came to an end with Manmeet
Pal Singh thanking the participants
and also singling out for special
recognition Abhishek Jain
(Operations Manager, Reappoint
Internet) who served as the event
host. Abhishek, at right in the
photo below with Anshul Goyal,
is also a popular blogger at
RustyBlogger.com. (Photos above and
below courtesy of Manoj Dhanda).
Manmeet
also thanked the sponsors who made
the Workshop possible - Microhost.com,
Reappoint Internet (Reappoint.com),
GoDaddy.com, Worduct.com,
Donuts LLC and the .CLUB
Registry. They also provided
some cool swag that Manmeet
distributed to all attendees
including Aishwin Vikhona (at
left in the photo below from Manoj
Dhanda).
The
Workshop concluded a busy year for
DomainX and 2017 promises to be
another one for both them at the
Indian domain industry as a
whole.
The
Annual .US Town Hall Meeting Will be Held Online
Wednesday Afternoon
Neustar,
the administrator of America's
.US country code top level
domain registry, will host their
annual .US Town Hall Meeting
online Wednesday afternoon (October
26) starting at 3pm U.S. Eastern time.
The meeting, expected to run about
75 minutes, is open to all
but you will need to register
here if you would like
to sit in on the discussion.
You
can a report on the current state of the domain industry and .US specifically.
Policy
considerations for domain growth including
Privacy Service, Premium Names
(including one and two character
strings) and IDN are also on
the agenda with five speakers
scheduled to participate. Those
are:
Scott Blake Harris - Host, Chair .US Stakeholder Council
Shane Tews - Host, Co-chair .US Stakeholder Council
Kimberly Miller - Associate General Counsel Neustar
Becky Burr - Deputy General Counsel Neustar
Becky
Burr
Deputy General Counsel Neustar
Ms.
Burr, in a post on the .US
Blog, noted,
"Neustar introduced the
.US Town Hall last year to
reflect our commitment — and
the Commerce Department
commitment to the bottom-up,
multistakeholder model of DNS
management. The public forum
is an important part of
ensuring that .US continues to
be a vibrant namespace that
reflects America's diversity,
creativity, and innovative
spirit. This is an opportunity
for stakeholders and
enthusiasts to collaborate,
sharing expertise and ideas
and providing feedback for
everything related to .US and
the Domain Name Industry. It
is also an opportunity to
share the policy work of the
.US Stakeholders Council over
the past 18 months."
I've
always felt that .US has a lot
of still untapped potential. ccTLDs
are very popular in most other
countries around the world.
While it is often said that .com
is America's de facto
"country code" most
useful acronyms,
numbers
and keywords were taken in
.com long ago. In .US, many
names taken in .com are to
still available to hand
register or buy for a
relatively low price on the
aftermarket. As a geographic
"exact match" for
Americans (along with built in
patriotic appeal) the
extension should be a top
alternative to .com for a lot
more registrants (t only
recently passed the 2
million mark).
The
problem remains largely the
same one that new gTLDs
face - a lack of widespread
public recognition. As someone
who holds a number of .US
domains I will say that I have
seen my aftermarket .US sales
increase over the past couple
of years, something I believe
is largely due to the arrival
of new gTLDs. That program as
a whole has resulted in
more people becoming aware of
the options to the right of
the dot. There is still a
very long way to go to
catch up with the legacy TLDs
(including .net, .org and the
more popular ccTLDs) but it's a start.
The
Domain Industry Mourns the Loss of One of Our
Brightest Lights - Lonnie Borck
Lonnie
Borck President, B52 Media 1969-2016
One
of the most widely loved people
in our industry, Lonnie Borck,
the Baltimore based President of B52
Media, unexpectedly
passed away in his sleep Friday
night. The cause of death was
reported to be a heart attack. In
the blink of an eye the devout
family man devoted to his five
children and wife Ronit was
gone at the age of 47.
We
and everyone who knew Lonnie were
shocked and saddened by the news of
his passing. Why was such a
loving spirit - the kind of
person we need the most in
this world - taken away from us so
prematurely? Lonnie made a
friend of everyone he met and I
never knew him to ask for anything
unless it was "what can I do
to help?" (in his spare
time he volunteered as an Emergency
Medical Technician).
The
only way I can make sense of it is
to believe God put Lonnie on this
Earth to show us how we should
treat each
other,
and, by taking him back so soon,
make us realize that we should
follow his example today
because we may not be here
tomorrow.
Lonnie
has been one of the most successful
people in our field for the past 16
years but he was so unassuming your
wouldn't hear that from him. Still
his accomplishments were so big they
could not go unnoticed. The serial
entrepreneur, who owned two high end
restaurants before turning his focus
entirely to domains in 2007, sold
names for as high as $1.2 million
(the sum he fetched for Scores.com
in 2007) and he also developed
successful online businesses. Lonnie
learned a lot along the way and was
generous with his advice to anyone
needing guidance in their own
business journey.
Above:
As one of the industry's brightest
investor/developers, Lonnie Borck
was often called on to speak at
domain conferences. This shot was
taken at the 2008 T.R.A.F.F.I.C.
Conference in New York City.
As
much as Lonnie accomplished in our
business the most important thing in
his life was his family and his
faith. To me the greatest
testament anyone can make to their
faith (Lonnie was an Orthodox Jew)
is to let God's love shine through
them in the way they live and
treat others. There was never a
moment around Lonnie that I did not
see that love shining through him.
It is a light that can't be extinguished
and it will live on in the lives
of his family and the countless
friends he influenced over the
years. Thank you Lonnie for the life
you led and the lessons you
taught us while you were
here.
Above:
Lonnie Borck with his son Ezra (
photo snapped while together at the
home of our mutual friend Ari
Goldberger in the summer of 2013).
A
memorial
service for Lonnie Borck
is scheduled Wednesday morning, October
26, 2016.
City
Brand Media Lands Partnership Deal to Develop HongKong.com
for Port Media
City
Brand Media, LLC
(CBM) has announced a major
partnership agreement with
Vancouver, Canada based Port
Media to develop their HongKong.com
domain into a marquee website
devoted to one of the world's
greatest cities.
CBM
CEO and Partner Fred Mercaldo
said, “Our entire organization is
excited to finalize this very
important agreement, as Hong Kong is
one of the top 10 cities in the
world. HongKong.com will be a
very special project, and will
headline our very strong
international portfolio, which now
numbers over 200 cities and
regions. With over 28,000,000
visitors per year going to Hong
Kong, generating over $40,000,000
per year in revenue, CBM will focus
on the travel and tourism
aspect of this incredible city,
along with providing a visual and
content rich experience on what is
sure to become the #1 trafficked
site for all things relating to Hong
Kong.”
Mercaldo said that site development
is already underway, and numerous local
relationships have been
established in Hong Kong to assist
the project. The finished site
is expected to expected to
launch in the first quarter of
2017.
Vancouver-based PortMedia began
negotiations with CBM in early 2016,
and after many discussions regarding
strategies and the direction in
which the site would be developed,
decided that CBM would be the ideal
partner for this project. A
statement from Port Media said,
“PortMedia is very excited to be
Fred
Mercaldo CEO & Partner City Brand Media, LLC
working with
CityBrandMedia on HongKong.com. We
are looking forward to developing a
great site that is a fitting
representation of the world-class
city of Hong Kong, and we anticipate
a long and fruitful partnership with
CBM.”
City Brand
Media, with
offices in Oakland, California and
Scottsdale, Arizona, is an online
advertising, media and marketing
company that specializes in developing
domains that follow the (CityName).com
format. They develop the software
platforms and manage all sales, marketing,
social media, advertising, and
strategic partnerships for its
portfolio of over 450 City based
brands. For more information you
can phone Fred Mercaldo at (602)
859-3786 or email [email protected].
New
Quarterly Report from GGRG's Giuseppe
Graziano Tracks Latest Sales Trends for Liquid
Domains
Veteran
domain broker and consultantGiuseppe Graziano of GGRG.com
has earned a reputation for having
extraordinary insight into short
.com domains - a group that
has proven to offer the most liquid
assets on the aftermarket. If you
follow our weekly
domain sales report you
know the kinds of name I'm talking
about as the highest prices are
often commanded by two and three
letter .coms or those with two to
three numbers.
Four letter .coms and
numeric domains of four and
sometimes even five numbers have
also been consistent sellers. The
aforementioned categories,
along with two-character domains
(one letter and one number) comprise
a group that GGRG keeps a close eye
on and classifies as liquid
domains (those that are relatively
easy to sell at prevailing market
prices).
Where
those fluctuating prices have been
most recently settling - as well as
many other details about the entire
group - are thoroughly
covered in an excellent free
quarterly report that GGRG, in
association with Estibot,
has just launched. You can down the
first edition here
(.PDF file) for a breakdown of the second
quarter of 2016.
Giuseppe
Graziano
Here are
just a few of the facts Graziano
uncovered from 2Q-2016:
2
letter
.coms are the most
developed assets (41.27%), 5
number .coms are the least
developed (14.24%).
The
U.S. dominates the
registration of 2 and 3
letter .com domains (with over
50% of registrants). China
is the king of numeric
domains with more than 50%
of 2, 3, 4 and 5 number .coms
owned by Chinese registrants
(they own 65.41% of 4
number .coms).
The
most traded classes in
Q2-2016 were 4 letter .com
and 5 number .com. Both
classes had a 1%
turnover.
The
most concentrated
(owners/number of domains)
domain class is LLLL .com,
the least concentrated is
NN .com
Q2-2016
was a negative quarter. 4
number .com performed best
(though still down -7.46%),
5 number .com had the
worst performance (-23.26%).
While a drop in Chinese demand
resulted in lower prices for short
.com domains in 2Q-2016 GGRG still
forecasts that 3 letter .coms, due
to their high development index, are
likely to retain their value and low
market volatility over time.
There
is far more in the 12-page report
than what he have touched on here,
so you will want to check out the full
document for all of the
details.
Google
Announces Nomulus! New Domain Registry Platform
Will Power Their TLDs as Well as Others &
Donuts Helped Develop It
Google
just announced a major move into the
domain registryback end
services business with the
launch of Nomulus,
a new open source cloud-based
registry platform that, in
addition to powering
Google’s own new TLDs (including
their dotbrand extension -
.google - and their generic TLDs
like .app), is available to other
registry operators as
well.
Google
was already a player in the registrar
side of the business with Google
Domains but their
new registry initiative took five
years to build. Google
Software Engineer Ben McIlwain
said
"Work on what became Nomulus
began in 2011 when ICANNannounced
the biggest ever expansion of
Internet namespace and Google applied
to operate a number of
new gTLDs with Nomulus to help run
them."
"We
designed Nomulus to be a brand-new
registry platform that takes
advantage of the scalability and
easy operation of Google
Cloud Platform, McIlwain
added. "Nomulus runs on Google
App Engine and is backed by
Google Cloud Datastore, a highly
scalable NoSQL database. Nomulus can
manage any number of TLDs in
a single shared instance and
supports the full range of TLD
functionality required by
ICANN."
"We
hope that by providing access to our
implementation of core registry
functions and up-and-coming services
like Registration Data Access
Protocol (RDAP), we can demonstrate
advanced features of Google Cloud
Platform and encourage
interoperability and open standards
in the domain name industry for
registry operators likeDonuts who made
early contributions to the Nomulus
code base."
Donuts,
the largest operator of new
gTLD registries with some 200
extensions in their
portfolio, confirmed that in
February 2015 Google invited
the company to evaluate and
contribute code to Nomulus
which they began
doing
in March of this year.
A press release from Donuts
noted their contributions to
Nomulus include
"technical
specifications for the
Domains Protected Marks List
(DPML), Early Access Period
(EAP) and tiered pricing —
all hallmarks of Donuts
innovations —along with
other features that take the
system well beyond critical
back-end functions."
Donuts
co-founder and CEO Paul
Stahura said,
"the option to evaluate
and contribute to the Google
Nomulus project presented a unique
opportunity. As the
world’s largest operator
of new TLDs, Donuts must
continually explore
compelling technologies and
ensure our back-end
operations are cost-efficient
and flexible.
Collaborating with Google on
this groundbreaking project
is an opportunity to do
exactly that.”
“Google
has a phenomenal record of
stability, an almost
peerless engineering team,
endless computing resources
and global scale,"
Stahura added. "These
are additional potential
benefits for us and others
who may contribute to or
utilize the system. We have
been happy to evaluate and
contribute to this open
source project over the past
20 months because this
platform provides Donuts
with an alternative back-end
with significant
benefits."
For
registrars interested in
exploring a Nomulus EPP
interface, Donuts has opened
a preview environment at preview.nomulus.donuts.domains.
More information about
access to the system is
available to registrars from
their Donuts
representatives.
NamesCon
Recruiting H2Officers
to Help Break WaterSchool Fundraising Record at
WaterNight 2017 in Las Vegas
The
2017 NamesCon
Conference
is just 3 months away. The big event
will return to the Tropicana
Hotel in Las Vegas January
22-25. If you read our December
2015 Cover
Story about NamesCon
Co-Founder Richard Lau, you
know that the primary reason
for starting the conference in the
first place was to raise money
for a life saving charity - the WaterSchool
- whose inexpensive, highly
effective clean water solution has
played a key role in reducing
disease and premature deaths in
developing nations.
The
most effective fundraising
tool for WaterSchool
supporters like Lau, his
fellow NamesCon Co-Founder Jothan
Frakes, Dr.
Gregg McNair and
many others has been a
series of head
shaving events
held at domain conferences
around the world over the
past five years. The
biggest
of those has been the WaterNight
Gala held at the
annual NamesCon conference.
Approximately $115,000
was raised at 2016
WaterNight last
January - a number
organizers hope to boost
to
$150,000
in 2017. WaterNight has
worked so well because of
selfless industry leaders
who volunteered to have
their heads shaved in exchange
for donations to the Water
School and hundreds of
generous donors who answered
the call to arms.
Above:
Four super heroes who volunteered to
have their heads shaved for The
WaterSchool at the 2016 NamesCon
conference last January. (L to R)
are "barber" Gregg
McNair, "shavees" Omar
Ahmed (Uniregistry), Larry
Fischer (DirectNavigation.com),
attorney Derek Newman, Alan
Dunn (NameCorp) and NamesCon
Co-Founder Richard Lau (who
had his head shaved a few years back
at the first WaterNight).
Below:
One of the last minute volunteers,
NamesCon staffer Shallom Johnson,
getting a her new look touched up by
Tucows CEO & President Elliot
Noss who made a generous
donation to the 2016 fundraising
effort. The final tally of
approximately $115,000 got a huge
boost from NameCheap
who spurred giving by agreeing to
match funds.
In
an effort to meet their $150,000
goal for the 2017 conference,
NamesCon WaterNight organizers have
launched a new
campaign (.PDF file) to
recruit volunteers - henceforth to
be
known as H2Officers
- who would be willing to sit in the
barber's chair in January to help
this outstanding cause.
To give you
a few examples of what would be
involved (taken from the campaign
page): You should be able to solicit
donations in the weeks leading up to
NamesCon by sharing your official
donation page with friends, family
and on social media. Be willing to
be interviewed for the NamesCon blog
and other interested media parties
and be keen to go above and beyond
the call of duty, such as by
recording a video message outlining
why you decided to become an
H2Officer and sharing your passion
for the WaterSchool charity with
anyone who will listen! For a full
list of what it takes click
here.
When
you are ready to enlist just
E-mail [email protected]
with your application or nomination.
Tell them a bit about yourself and
why you’d like to take part. Also,
if you have a recent headshot that
would be much appreciated as well.
Applications and nominations will be
accepted until October 31, 2016.
Successful officers will be
contacted the following week, at
which point their training will
promptly begin.
Another
great resource is a new 12-minute video,
produced by the NamePros
domain forum, that we just received
from their Managing Director, Edward
Zeiden. The video has highlights
from WaterNight 2016, information on
what is in store for 2017 and
interviews with key WaterSchool and
WaterNight supporters including Richard
Lau and Tony Woodruff.
Click Play below to see that and we
will look forward to seeing you at WaterNight
2017!
A
Look at Opportunities In the Latin American
Domain Market With LatinTLD President Alfredo
Pinochet
LatinTLD
President Alfredo Pinochetwas one of the most interesting
speakers at the first edition of THE
Domain Conference in
2015, so when he returned to Fort
Lauderdale for the 2016 edition
of the show last month I took
the opportunity to connect with him
and set up a post-conference
interview about domain investment
opportunities in Latin America.
Santiago,
Chile based LatinTLD, founded in
2007 by Alfredo and Business
Development VP Natalia
Viera (you can read their
bios
here), is a one stop
shop for allthings
related to Latin American ccTLDs,
including registration, renewals,
transfers, appraisals, buying,
recovering and various other services.
As
most of your know country code
domains can have wildly
varying nexus requirements, rules
and local peculiarities that can be
very difficult to navigate if you
don't have an insider's knowledge of
the various markets. The LatinTLD
founders, who have worked in the
domain industry since 2001, found
more and more
Alfredo
Pinochet
President, LatinTLD
people
asking them for advice as the
industry began booming in the early
and mid 2000s. "That's what
prompted us to start our own company
to assist individuals and companies
that required help registering
domains in Latin America by
providing them all available
Latin and Caribbean ccTLDs in one
place, with the added benefit of
providing advice when needed,"
Pinochet said.
Asked
to give us a more detailed
breakdown of the broad
region that LatinTLD operates
in, Pinochet added, "In
terms of domains per
registry South and North
America are the most
developed (Brazil, Argentina, Mexico, Chile
and other smaller ccTLDs ),
in the middle is Central
America with El Salvador,
Nicaragua, Costa
Rica, Panama and
other smaller ccTLDs, and
the smallest registries are
in the Latin Caribbean (Cuba,
Dominican Republic, Puerto
Rico and other
smaller ccTLDs) and in
the non-Latin Caribbean (Anguilla,
Bahamas, Guyana,
Trinidad & Tobago,
US Virgin Islands and
many other smaller ccTLDs)."
Pinochet
noted, "The highest
growth in demand is
currently for domains in Cuba,
because of the lifting of
the trade
barriers,
but NIC.cu
still has high registry fees
as compared to most other
NICs in the region. We have
also seen renewed interest
for .ai domains of Anguilla.
Those and the most developed
markets like Brazil,
Argentina, Mexico, Chile,
etc. are the ones investors
should start registering in
and then, with time, in
smaller
registries."
Concurring
with what I noted above, Pinochet
cautioned, "Registering domains
in Latin America can be tricky,
since, given the current small
scale of domain operations, it is
usually more useful to know who
is in charge at each Registry
than to know the bylaws of
every Registry, especially when in
many cases those are not even
published!"
Still
Pinochet believes the size of
the opportunity makes dealing with
the intricacies of the Latin
American market worth the effort.
"With only 10 million
domains registered in Latin
America, there are still many
opportunities to get, in most
countries, the domain you want, be
it in just one country, or
better yet, the same name in a group
of countries, with a medium to long
term investment perspective."
Whether you are looking to build a
portfolio of names or need just one
for a new website or enterprises,
Pinochet said his firm can make the
task much easier for you.
LatinTLD
President Alfredo Pinochet
speaking at the inaugural edition
of THE Domain Conference in Fort
Lauderdale, Florida (September
2015).
If
you do decide to take a closer look
at the Latin market Pinochet noted
there is one other question to
consider when investing there.
Should you register 2nd level
or 3rd level domains?
Pinochet said, "Most Registries
in Latin America started with the US
model of extensions, that is, they
started offering “.com.countrycode”
(like Brazil's .com.br) with
the same 3rd level format using .net
and .org. However, now most
of the countries also offer
registrations on the 2nd level (like
Mexico's keyword.mx format
for example). Brazil, Argentina,
Paraguay and some other countries do
not offer 2nd level registration yet
but should follow suit in the
future. Currently, due to
internet users being more accustomed
to using domains on the third level,
they still outweigh 2nd level
domains, but new domain
registrations on the 2nd level are on
the rise (except in countries
where the 2nd level is more
expensive)."
With
the arrival of hundreds of new
gTLDs you may also wonder how
those might affect investments in
the Latin America market. On that
topic, Pinochet said, "new
gTLDs are, in many cases, a branding
solution to the scarcity of
".com" and other domains
in developed counties' ccTLDs.
Currently in Latin America, with a
grand total (including all
ccTLDs in the region) of around 10
million domains registered, there
are plenty of opportunities, in
most countries, to get the name that
you want, so the the idea of getting
a new gTLD, instead of the local
ccTLD has yet to appear in the
domain registrant's mind. If
you are uncertain about registering
readily available new gTLDs vs.
local ccTLDs that are more complex
to register, do take into account
that the former have yet to prove
they have a niche, whereas the
latter will be important as long as
the country exists."
Domaining
Europe Founder Dietmar Stefitz is Bringing Two
New gTLD Events to Spain in December
Dietmar
Stefitz
is known for staging the annual Domaining
Europe conference, the
most recent of which was the 2016
event held in The
Hague, Netherlands this past
May. Now he is adding two
special one-day new gTLD events
to his show production duties - both
to be held in Valencia, Spain
on the first two days of
December.
The
first of those will be the inaugural
Brands
& Domains event on Thursday,
December 1, 2016 at the Hotel
Sorolla Palace in Valencia. That
venue will be familiar to anyone who
attended a Domaining Europe
conference prior to this year as it
was the permanent home for that show
until Dietmar decided it was time
for a change of scenery and took it
to Holland last spring.
Stefitz
said, "Brands & Domains "will bring together
experts on digital marketing,
registry operations, search engine
and branding with major companies
that have registered Brand TLDs,
or those considering applying for a
Brand TLD in the future."
As
those who have been following ICANN's
new gTLD program know, dotBrands, as
they are often called, are new
domain extensions that are being
operated by specific companies for branding
purposes - examples being TLDs like .google,
.canon and .philips,
to name just a few.
Dietmar
Stefitz
Stefitz
noted, "This is a neutral event
that, in addition to serving Brands
that have their own TLD or wish to
apply for one, will include organizations
that offer supporting services
to Brand TLD registry operators and
applicants, such as front and
back-end registry service providers.
So, we expect there to be interest
from a variety of the key players
for a day that will close with a gala
dinner that will provide some
great networking
opportunities." Registration
for Brands & Domains is now
open.
One
perk of registering for
Brands & Domains is that
you will also be given
free admission to
Stefitz's other new event - The
Name Show - that
will be held the next day, Friday,
December 2, 2016, also
at the Hotel Sorolla
Palace.
Stefitz
said, "The Name.Show is
the first traveling event
dedicated to raise
awareness of new domain
extensions and education
about the opportunities for
businesses and professionals
to enhance their presence
online. A panel of experts
on the Internet, digital
marketing, e-commerce, etc.
will explain the developments
related to the new domain
extensions that are emerging
every day through the main
Spanish and European cities."
This
Valencia event, that will
cover the board array of
general use new gTLDs (as
opposed to those that are
brand specific) will be the
first on the Spanish leg of
the tour Stefitz has mapped
out - one that is to include
later events in Bilbao,
Zaragoza, Barcelona,
Sevilla and Madrid.
You can register for The
Name Show here
and get more details about
the event on TheName.Show
website.
Domain
Industry Golfers Invited to Tee Up for Wounded
Veterans at SoCal Charity Golf Tournament Next
Month
Last
week
I told you about former Escrow.com
President Brandon Abbey
returning to the domain industry
with Payoneer.
During his time at Escrow.com, in addition
to running a highly regarded
company, Brandon was known for a key
role he played in helping to raise
more than amillion
dollars for woundedU.S.
military veterans through an
annual charity golf tournament in
southern California (where
Escrow.com was headquartered prior
to the new ownership's recent
relocation of the company to San
Francisco).
I'm
pleased to tell you that as
President of Orange
County Supports Our Troops(a
registered 501(c)3 charity), Brandon
will continue to help stage
the Semper
Fi/America’s Fund Charity Golf
Tournamentto raise funds and awareness of the Semper
Fi Fund and the
associated America’s Fund
Charity. The
2016 event is coming up Monday, November
14that
Orange County's Coto
De Caza Golf & Racquet Club
with a registration
deadline of November 7th.
Brandon would
like to see as many domain industry
golfers as possible sign up to play
and support the effort.
Brandon
told us, "This lively and
inspiring day includes golf,
hearty refreshments and inspiring
guest speakers with silent and live
auctions in a gorgeous country club
setting. Semper Fi/America’s Fund
provides immediate assistance and
continuous support for the
injured heroes who have served our
country in all branches of
the U.S. Armed Forces. The primary
goal is to give back to those who
selflessly support, protect and
serve our country."
Brandon
Abbey
Payoneer Senior Advisor
Above:
A photo from the 2014 OCSOT Semper
FiFund/America's Fund
Charity Golf Tournament
featuring (L to R): retired Master
SergeantDavey Lind (a
20-year Marine veteran who lost both
legs during his second deployment to
Iraq in 2007 when his vehicle struck
an IED), NHL hockey great Teemu
Selanne, Brandon Abbey and Golf
Pro Rick Booth.
Abbey
added, "The
last four tournaments raised over 1
million dollars in donations.
With 100% of the proceeds
given back to this 501(c)(3)
nonprofit A+ rated charity, your
support makes an enormous impact and
provides financial relief to injured
and critically ill service members
throughout the Southern California
area. Since 2004, the Semper Fi Fund
has issued over 44,000 grants
totaling more than $63 million to
8,000 heroes and their
families."
To
sponsor, donate, sign up or
volunteer for this All-American
tribute to our military heroes, you
can visit the OC Support Our Troops
website at www.ocsot.com.
You can also direct any question you
may have be emailing [email protected] or
calling (949) 274-5654.
.LA
Update: GeoDomain Gains Ground with TechDay Push
and October Promotions
When
people talk
about alternatives to .com
these days they are usually talking
about the hundreds of new gTLDs
that have been released over the
past couple of years.
However,
there
were quite a few alternatives even
before ICANN's new gTLD
program began churning them out en
masse. Several of those were
re-purposed TLDs like .co, .cc,
.ws and .me that began
life as ccTLDs (delegated
primarily for use in specific
countries) that, through licensing
agreements, started being marketed
as global options with alternative
meanings (such as .co standing for
"company" rather
than Colombia - the nation
for which it served as the official
county code domain).
.LA
has a similar lineage in that it was
originally designated as the ccTLD
for Laos, however unlike the examples
above, .LA moved forward as a geo-specific
extension - one that has now
been used for several years as an
online destination for Los
Angeles related enterprises,
organizations and individuals.
One
thing fans of almost all of the
re-purposed
TLDs
seem to agree on is that the
arrival of so many n ew gTLDs has helped
them by making more people
aware that there are lot more choices
to the right of the dot than
there used to be.
Veteran
domain investor/developer Page Howe
(an L.A. native who was profiled in an
August 2008 DN Journal Cover
Story) has become the best
known proponent of .LA domains through
his ILove.LA
website and his many personal
appearances on behalf of the extension
he serves as Local Advocate for
.LA Premium Domains and .LA's Partners
Program. In that role Howe took .LA to
Los Angeles's big TechDay
event that was held on September 22
with over 4,000 attendees
and 400+ exhibitors on hand
(one of Howe's wins was getting
TechDay to adopt a TechDay.la
domain as a much more streamlined link
to its existing website at https://techdayhq.com/los-angeles).
Above:
Page Howe at his .LA TechDay booth in
Los Angeles. Page also spoke at
the
event where Amplify.LA, DWS.LA and
Donuts.domains were also among
the exhibitors.
Below:
TechDay attendees threw down in
games of
rock-paper-scissors to win .LA
teddy bears.
.LA
is getting some more mileage out
of their teddy bears by giving
them away in social media
promotions this month. Winners
are chosen at random for liking
the .LA
Facebook page,
following @ladomains
on Twitter or signing up
for the newsletter at ILove.LA.
While
this kind of promotion and
marketing is critical to
spreading awareness for any
alternate TLD, in the end they
will stand or fall based on how
many people actually end up using
their domains. Howe told us that
.LA has been very pleased on
that front as well, pointing to
the wide variety oflive
.LA sites on Pinterest
as one example. Howe
is
particularly enthused
about PenFactory.LA,
the home base for a 222,000
square-foot development that is
under construction in Santa
Monica. You can learn more
about the latest happenings at
.LA through this
post on Howe's
ILove.LA blog.
Major
Makeover at Undeveloped.com Gives Domain Buyers
& Sellers an Attractive New Option
Reza
Sardeha
Undeveloped Founder/CEO
Domain
buyers and sellershave
a lot of good options to choose from
when they go looking for a place to
buy or sell names. With so many well
established platforms on the scene
it can be tough to break out from the
highly competitive pack. That hasn't
deterred Amsterdam-based Undeveloped
from going for the brass
ring though. They have just rolled
out a fully re-designed, higher
horsepower website that Founder/CEOReza Sardeha firmly believes
will put his company in the upper
echelon of aftermarket sales sites.
Undeveloped.com
already offers over 21 million
domain names that have been listed
by sellers in more than 100
countries. That is a lot of
domain to wade through which is why
the new site's improved search
capability has Sardeha especially
excited. He cited, "Increased
discoverability of domains listed on
our marketplace with the addition of
curated domain lists" as
one of the best new features.
"These lists are promoted
across Undeveloped but also optimized
for SEO so we can get the right
buyers from search engines to your
lists," Sardeha said.
A
"curated list" from
Undeveloped com shows the best available
names
related to a specific keyword, in
this case "cars".
Sardeha
said sellers will also benefit from
dramatically improved for sale
pages. "After 9 months of A/B
testing, experimenting and
finding the right balance we proudly
introduce v1.0 of what we believe is
the best designed for sale page
available on the market,"
Sardeha said. "Premium domains
deserve a premium for sales page.
This is step one. In the course of
time more rich additions will be
introduced on these pages like
unique content."
An
example of one of Undeveloped's new
Domain for Sale Pages
If
you have a large portfolio
Undeveloped is also allows you to
set up your own customizable, professional
storefront. Sardeha added,
"We've also improved the sellers
control panel by putting even
more emphasis on simplicity and
letting you manage your portfolio
and close your leads easily. With
the new iteration of our platform
we have taken a big step
forward in our mission to
professionalize the domain industry
and to introduce more liquidity in
the market."
There
are no charges to list names at
Undeveloped.com. They only make
money (a 15% commission) when
successful sale are made. Sardeha
also takes pride in prompt transfers
and payment, noting "98%
of our transactions are completed
within 24 hours after payment. We
help you get your domain online, so
you can focus on your
project."
Another
feature that could help close more
sales is Undeveloped's installment
payment option. "Once you
settle on a price with the seller,
you proceed with check out where you
can pay in full or in monthly
installments and there is absolutely
no extra cost for that. We keep the
funds safe until we get the domain
from its current owner,"
Sardeha said.
Brandon
Abbey is Back - Former Escrow.com President
Helping Payoneer Make Push Into Domain Space
Those
of us in the domain space
are used to a competitive
landscape. For as long I have been
in the business there have been a
lot of different service providers
to choose from including registrars,
parking companies, brokers and
aftermarket sales platforms, to name
a few. While we have also seen competitors
come and go in the escrow
business, one player - Escrow.com
- has long dominated that
turf.
Certainly
having the category defining domain
name helped their cause but that had
to be backed up by outstanding
and consistently reliable service,
something that former company
President Brandon Abbey and
his team became widely known for. A
few months after Freelancer,
a public company based in Australia,
acquired
Escrow.com in the spring
of 2015, Abbey wound up leaving the
company - a common occurrence with
management changes that often
accompanies acquisitions. However, now
Brandon is back in the domain
escrow business as Senior Advisor at
Payoneer,
a deep pocketed, long established
payment services firm with a global
footprint that is based in New York
City.
With
Abbey on board, Payoneer served
notice that they intend to be a
major player in our space when they
set up in the Exhibit Hall at THE
Domain Conference in Fort
Lauderdale, Florida last month.
I re-connected with Brandon there
and followed up with him after the
show to find out more about Payoneer,
his role with the company and how
they hope to make inroads against
the powerful competitor he was
so instrumental in
building.
Payoneer
Senior Advisor Brandon Abbey in
a photo taken during his time as
President at Escrow.com.
Above:
Payoneer.com Senior Advisor Brandon
Abbey and Business
Development Director Matthew Watts
at THE Domain Conference in Fort
Lauderdale, Florida (September
2016).
"There
are only a few companies that are
actually licensed to provide
online escrow services," Abbey
began. "Armor Payments
was one of those and they were
acquired by Payoneer earlier this
year. I had followed their progress
and knew their CEO, Scott
Reynolds, through our dealings
with the California Department of
Business Oversight. My
specific duties are to support
the needs of the domain industry
and a few other key areas of
opportunity."
"Payoneer
is a cross-border payments
company that provides
services in over 200 countries,
in 150 different
currencies. Founded in
2005, Payoneer has been
ranked one of the fastest
growing companies in North
America by Deloitte
for the last four years. This
year, our CEO, Scott
Galit, was recognized as
EY's
Entrepreneur
of the Year - Financial
Technology. We
have millions of account
holders and thousands of
corporate clients who
receive billions of
dollars annually. Our
business partners include
some of the best known
companies doing business on
the internet including Amazon,
airbnb, Google
and many others. We
have an illustrious board of
directors including the
former president of VISA
and the former CEO
of SWIFT. With over 750
employees we are able to
provide 7/24 support in 70 languages.
Being able to work
with resources like these
and bring them to the domain
community is very exciting,"
Abbey said.
Regarding
their plans in this field, Abbey
noted, "Payoneer recently
started offering escrow services for
the domain industry. We would
like to be the "GO TO"
escrow provider for the domain
community. Our objectives are
to provide escrow services to
buyers, sellers and brokers directly
through our PayoneerEscrow.com
website and to allow marketplaces to
integrate our escrow services using
our API. The API provides a
solid user experience that will keep
customers on the
marketplace’s website."
Payoneer's
Matthew Watts and Brandon Abbey arriving
at THE Domain Conference's Opening Night Party in Fort
Lauderdale, Florida Sept. 11,
2016 (Photo courtesy of TDC).
After
his many years at Escrow.com, Abbey
felt right at home at THE Domain
Conference where he was surrounded
by industry participants he has
known for years. "For
me it was great to see many old
friends and the Neu family
(Howard, Barbara and Ray) did a
spectacular job putting on the
conference. Most all the feedback I
received was positive about having a
licensed alternative enter the
escrow space. There were some that
feel Escrow.com is so well
established they are invincible,
I choose to believe differently. Our
solution is getting a lot of
traction with marketplaces as well
as individual buyers and sellers. We
recently enhanced our escrow service
to include brokers, which I am
very excited about."
"Being
able to hold domains is
a key initiative we are
currently working on with some very
well-known brokers and marketplaces,"
Abbey added. "I hope to be in a
position to share specific
information with you in the near
future. Another important feature
for the domain community
is having the ability to pay with
credit cards. We expect to
release this very soon.
Finally, with Payoneer also offering
cross-border payment solutions, it
is easy for sellers and brokers to
safely expand their business
globally.
If
you would like to know more about
Payoneer services Brandon said you
can drop a note to him directly at [email protected] or
email [email protected].
In closing, Abbey issued an
invitation, saying "For
those of you who have ideas
about features that would make doing
business even easier, please reach
out. When I was at Escrow.com the
domain holding product was developed
from a customer suggestion. So, let's
work together. I used to
share this with the team at
Escrow.com - "There
is a reason they call it work
instead of fun, but if it isn't
fun you should find other work!"
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