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When
the T.R.A.F.F.I.C.
West
conference returns to Las Vegas
for the 2014 show that runs May
28-31 at the Bellagio Hotel,
a new premier sponsor - GetItFido.com
- will at the top of the
marquee. Though GetItFido has been
successful in several lines of
business (including domain names)
for more than a decade, they
are not yet a household name in the
domain industry. Founder Neil
Sackmary decided it was time to
change that by taking a key role in
the upcoming event in his hometown.
Sackmary,
who owns a well known gold, coin
& jewelry retail
operation in Las Vegas,
has been using domains to drive
traffic to his enterprises for the
past six years (GetItFido is also a
platinum reseller for Enom).
He found domains were such an
effective way to boost business he
wound up building his own private
monetization platform and developing
his own direct advertiser relationships
rather than rely on Google as
most PPC operations do. At
T.R.A.F.F.I.C. Sackmary, who is seen
dozens of times a day on local TV
ads on all four Las Vegas stations,
plans, for the first time, to open
his platform to other domain
owners.
In
a phone conversation I had with the
energetic entrepreneur Sunday afternoon,
Sackmary told me that he will be
looking into forming strategic
partnerships at
T.R.A.F.F.I.C. He
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Neil
F. Sackmary, G.G. (GIA)
GetItFido.com Founder
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Sackmary
said, "there are some dynamic
changes happening in the domain
industry and I want GetItFido to be
a part of that. I am extremely
excited about meeting new people at
T.R.A.F.F.I.C. and building
relationships with people who know
the industry so well." Sackmary
will be easy to find, he plans to be
on hand when the pre-show Cabana
Networking gets underway Tuesday,
May 27 at the Bellagio.
GetItFido will also sponsor the
official T.R.A.F.F.I.C. Party
Thursday night (May 29),
promising a night of acoustic
entertainment that will keep
volume at a level that will allow
guests to both fully appreciate the
live artists on stage and network
while the show goes on.
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The
new sponsor won't be the only
big change at T.R.A.F.F.I.C.
West. The show's traditional
auction format has also been completely
revamped. Instead of a
live auction, there will be silent
auction administered by Above.com
that will begin with the
opening night Welcome
Cocktail Party (Wednesday,
May 28). A monitor at the
Above.com booth will show the
current high bids throughout
the conference. Then, at the
Friday luncheon (May 30) those
present will have a final opportunity
to top the high bid before the
auctions are closed and the
winners announced. All unsold
domains will then go into an
online auction run by Above
that will continue until 5pm
the Monday after the show
(June 2, 2014). |
One
other important bit of
T.R.A.F.F.I.C. news - the
conference's block of discounted
hotel rooms at the Bellagio
($169 a night) will no longer be
available after 5pm this coming Friday
(May 9). The Bellagio will take
back any rooms left in the block
after that and will charge the full
retail rate after the cutoff time.
To get the discount rate be sure to book
your room through the
T.R.A.F.F.I.C. website. |
