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The
Lowdown
December
2013 Archive |
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Here's
the The Lowdown from
DN Journal,
updated daily to fill you in on the
latest buzz going around the domain name
industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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Final
Agenda Announced for Inaugural NamesCon
Conference Opening Two Weeks From Today in Las
Vegas
|
I'm
back
after spending a wonderful Christmas
week with family members in
Charleston, South Carolina. I won't be
home for long though. Two weeks from
today we are off to Las Vegas to
cover the the inaugural NamesCon
conference for you. The event runs January
13-15 at the Tropicana Hotel. |
|
Show
organizers released the final
agenda over the weekend, an
ambitious program packed with keynote speakers
and 30 different business sessions spread
across three simultaneous tracks,
insuring there will be something for everyone at
NamesCon. Another highlight will be the WaterNight
charity social event benefiting the Water
School that will be held Tuesday
evening, January 14. In
addition to being there to file daily reports
for this column, I will sit in on a Meet
the Industry Press session moderated by Patrick
Carleton that is scheduled to get underway
at 11:55am on Wednesday. January 15. On stage
with me will be
Kevin Murphy (DomainIncite.com), Andrew
Allemann (DomainNameWire.com), Michael
Berkens (TheDomains.com) and Elliot
Silver (DomainInvesting.com).
|
Richard
Lau
NamesCon Founder |
You can read
more about how NamesCon plans to stand out
in the conference crowd in our show
preview article that features
an interview with show founder and veteran
domain investor Richard Lau.
A centerpiece
of Lau's strategy is an exceptionally low registration
fee - just $399 through January 7,
2014 (the cost rises to $599 Jan. 8
through January 13 and if you want to pay
at the door it will be $749).
If you want
to go to the WaterNight gala that will
also be held at the Tropicana, a
separate registration
is required for that. WaterNight is free
for NamesCon registrants (though donations
to the Water School will be greatly
appreciated). Those not registered for the
show can go for a minimum donation of
$100 - money well-spent as it goes to
an award
winning charity that has saved
countless lives through its
disease-eradicating clean water solution. |
|
(Posted December
30, 2013)
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|
Merry
Christmas! We Hope This Holiday Season Brings You
and Your Family the Greatest Joy
|
This
will be the quietest
business week of the year (unless you work
in retail!) as offices close and millions
of people around the world gather with
family and friends to celebrate Christmas.
My wife Diana and I will be among them,
taking some time off to spend the entire
week with our oldest daughter and
her family. It will be a great treat for
us and we hope this holiday season will be
a wonderful one for all of our domain
industry friends and their families as
well. I
came across the poem by an unknown author
that sums up the season pretty well for
me: God
made Christmas happen
friends make Christmas beautiful!
music makes Christmas festive
giving makes Christmas joyous
love makes Christmas complete!!! |
Christmas
angel image from Bigstock
|
I
also like this classic from Edgar Guest
(1881-1959) who was known as "The People's
Poet": “At
Christmas
A man is at his finest towards the finish of the
year;
He is almost what he should be when the
Christmas season's here;
Then he's thinking more of others than he's
thought the months before,
And the laughter of his children is a joy worth
toiling for.
He is less a selfish creature than at any other
time;
When the Christmas spirit rules him he comes
close to the sublime.” We
hope ths will be a sublime Christmas for
you and yours!
|
(Posted December
24, 2013)
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|
Water
School's Good Work Earns the Life Saving Domain
Industry Supported Charity a $100,000 Cash Award
|
Most
domain industry
participants are well aware of the life
saving work being done by the Water
School. For years now, a wide
array of domain service providers and
individual investors, led by current Water
School Executive Director Richard Lau
and long time WS board member |
Gregg McNair, have supported the
provider of clean water solutions in
underdeveloped countries through their
donations and fund raising activities. We
now know for sure that others
recognize and fully appreciate what Water
School efforts have been able to
accomplish as well. The
STARS
Foundation, a Saudi
backed philanthropy fund,
based in London has presented Water
School Uganda with a 2013 Impact
Award that
comes with a $100,000 cash grant
and additional assistance components worth
over $20,000 more. In
2013 over 1,300 local organizations
from 60 countries applied for
Impact Award consideration and underwent
a rigorous selection process
developed with PricewaterhouseCoopers
LLP. The award recognizes
and |
On
behalf of the Water School Uganda
team, Executive Director Zepha Mukalere
(left) receives the Stars Foundation
Impact Award from STARS Chief
Executive Muna Wehbe at a gala
ceremony held last week at Kensington
Palace in London. |
rewards
effective, well managed local
organizations working to improve child
health, education, protection and WASH
(water, sanitation and hygiene in
countries with the highest rates of under
five child mortality). |
Uganda
has tragically high 9% child mortality
rate with of 90 deaths per 1000 children, so it
was in
dire need of the kind of help the Water School
has been able, through its generous donors, to
provide.
Water
School Canada's African Program Director, Tony
Woodruff, joins Water School Uganda's
Zepha Mukalere at Kensington Palace
to celebrate the organization's Impact Award
on behalf of the staff and supporters of the Water
School worldwide.
STARS
Founding Chairman Amr A. Al-Dabbagh said,
“STARS Foundation is committed to reaching 20
million children and their communities by 2020.
The only way we are going to do that is by
supporting ever-larger numbers of local
organizations doing incredible work on the
ground. The 2013 Impact Award winners are
beacons of effective practice, offering
inspiration to other charities, and to us
all.”
The
STARS Foundation was established by Al-Dabbagh
Group in 2001, and counts former U.S.
President Bill Clinton and Her Majesty Queen
Rania Al-Abdullah as its Founding Patrons.
Water
School Director Gregg McNair noted,
“Whilst the board of Water School are very
grateful for the recognition and
financial assistance this award brings, we
realize it represents a |
fraction of the annual budget needed
for our vital work in Africa. We
therefore continue to look to the domain
community for continued support of the
upcoming WaterNight
event that will be held during the NamesCon
Conference in Las Vegas,
January 13-15, 2014."
At WaterNight (to be held at the Tropicana
Hotel Tuesday night, January 14,
from 8pm to midnight), domain
industry veterans Yancy Naughton
and Jothan Frakes will sacrifice
their hair for the cause in the annual WaterShave
‘ceremony’ (to donate you are
encouraged to visit WaterShave.org). |
|
|
Jodi
Chamberlain, a former shavee herself,
is organizing sponsorship opportunities
for WaterNight for industry players
wanting the exposure and kudos associated
with supporting NamesCon's primary social
event. She can be contacted be emailing [email protected]. |
|
|
(Posted December
22, 2013)
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|
|
Heritage
Auctions Debut in the Domain Business Continues
to Pay Dividends Well After Their
Inaugural Sale Ended
|
When
Heritage Auctions (HA.com)
became the first of the world's
three
biggest auction houses to offer aftermarket
domain names last
summer, people throughout the
industry were understandably elated.
In one fell swoop, HA placed domain names
and other intellectual |
|
property
on the same top shelf occupied by
traditional investment quality
assets and collectibles like fine art,
sports memorabilia, rare coins, wine,
movie posters and more. |
HA's
first domain auction, held last month, wound up
generating more than $1.5 million in
sales, including proceeds coming from deals that
closed in the days immediately after the live
event was held in New York City on
November 21. HA put those domains that sold in
front of the kind of well heeled end users
that domain owners have always dreamed of
reaching. Even
those who did not have domains in the auction benefited
from the bright spotlight that accompanied HA's
debut in the business. When something goes up
for sale at Sotheby's, Christie's
or Heritage Auctions, the assumption in
mainstream media, is that things of high
value are being offered. Publications
ranging from general business giant Forbes
to specialty magazines like Coin World
wrote about the HA domain sale (though,
ironically, the more famous Forbes botched
the story while the lesser known Coin
World got it right!).
Shot
of Steve Roach's article about HA's
domain auction in Coin World
magazine.
Coin
World editor Steve
Roach wrote about the value of
category defining domains in an article he wrote
about coin related names like Numismatics.com
that sold in the HA auction for $17,250
(numismatics is "the study and collection
of coins and medals"). If that domain had
been sold somewhere other than at one of the
world's biggest mainstream auction houses - one
the routinely sells rare coins - it is highly
unlikely that it (and a lesson on domain
value) would never have come to the
attention of Roach or his readers. In
their pre-sale promotion HA spent a lot of time
and effort in educating clients who could
benefit from specific names about how those
domains could benefit their businesses,
making a purchase one that would pay for
itself in the long run. After the sale,
articles in publications that never wrote about
domains in the past, continue to educate people
about the value of assets that many in this
industry have been aware for close to two
decades now. It is something we've all been
waiting a long time to see and with HA now on
the playing field (which has to have caught
Sotheby's and Christie's attention as well) it
is a process that will likely accelerate
in the months and years ahead. That can only be
a good thing for domains.
|
(Posted December
16, 2013)
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|
The
Domain Masters Radio Show Returned Wednesday
With a Controversial New Mann Behind the Mike
|
For
nearly nine years
the Domain Masters radio
program could be heard at WebmasterRadio.fm
every Wednesday evening. The
groundbreaking show debuted in December
2004 with Monte Cahn as the host
and over the years it featured a parade of
domain industry experts who provided insight
and advice on just about every domain
related topic you could imagine. After a
long run with the show Monte turned the
hosting reins over to Victor Pitts
who kept it going until March of this
year. After
a nine-month hiatus Domain Masters returned
to the air Wednesday afternoon (Dec.
11, 2013) with outspoken Domain Hall of
Fame member Mike
Mann taking over as host.
Mann, who has been profiled in two
DN Journal Cover Stories (September
2003 and September
2007), has founded many
companies, including aftermarket giant BuyDomains.com,
a firm he sold to NameMedia
for a reported $80 million. He
currently runs another aftermarket
platform, DomainMarket.com
and has founded several other businesses
on great generic domain names like Phone.com
and SEO.com. |
|
Under
Mann, Domain Masters, which used to be a
60-minute show that aired at 7pm on Wednesday
evenings, is now a brisk 30-minute broadcast
that is on live at 5pm U.S. Eastern time
(2pm Pacific) every Wednesday afternoon.
If you tune in while the show is on, you can submit
questions at the program's Facebook page - https://www.facebook.com/domainmastersradio
- with Mike answering those queries as time
allows. If you can't catch the show live, no
problem - WebmasterRadio.FM adds each
weekly program to their archive, usually by the
next day. If you missed Mike's debut show
Wednesday, you can listen
to it here. For
his first turn behind the mike Mann had Phone.com
President Ari Rabban as his guest. The
first half of the show focused on building a
business on a category defining domain. Among
other things, Rabban discussed the methods
Phone.com uses to drive traffic to the site to
complement the steady stream of type-in traffic
that flows to the category defining domain name.
|
Michael
Mann |
In
the second half of the show Mann tackled
today's hottest topic - new gTLDs.
Like many veteran investors, he is
skeptical that the hundreds of domain
extensions that have just started to
arrive will ever rival .com's
dominant position. Mann
noted research that found that people were
more likely to trust and buy
from businesses built on category defining
.com domains that can pay for themselves
through the increased traffic and revenue
they generate. You can bet he will have
much more to say on the topic in the weeks
ahead as Mann is known as someone who is
never hesitant to share his opinion. It
is the latter quality that should make the
new Domain Masters show an unusually
entertaining half hour. I only see
one potential pitfall. While it is common
practice to have guests on shows like this
and letting them carry most of the content
load, in this case I think it would
be a mistake to put too much focus on the
guest and not enough on Mike. That's not a
knock on any guest - it's just a fact that
with Mann's domain track record
and his well-known candor, most
people who tune in are going to tune in to
hear what he has to say. That
doesn't mean Mann needs to do a monologue
every week - a lively back and forth with
interesting guests will always add to the
equation - it's just that in this new
iteration of Domain Masters people
are going to expect Mann to be what
another Hall of |
Famer,
former New York Yankees great
Reggie Jackson,
once called himself -
"the straw the stirs the drink."
If Mann does that - and I am confident he
will - I'm sure I'll be sitting at the
Webmaster Radio Bar for a few extra rounds
every Wednesday afternoon! |
|
(Posted December
12, 2013)
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|
2014
Tour Will Bring Hot Rock Trio bree Featuring
Drummer (& Domain Hall of Famer) David
Castello to Our City (and Maybe Yours Too)
|
Christmas
came early
for us today when we learned that Domain
Hall of Famer David Castello will
be bringing bree
(the rapidly rising Nashville-based rock
trio he manages and plays drums for)
to our town (Tampa, Florida) for
the first time when the band goes on a USA
tour that will run through next spring
and summer (additional dates will be announced
soon). bree
(all lower case letters) will be featured
at WMNF
Radio's annual Tropical Heatwave
festival - a Tampa institution that has
been showcasing the hottest new artists in
the music world for over 30 years
now. bree's set will be played at the
historic Cuban Club in Ybor City
on May 10, 2014 (you heard it here
first, even WMNF hasn't released the 2014
Heatwave line up yet). It
will be David and lead
singer/guitarist/songwriter bree's first
trip back to Tampa since last July when
they came to town for a visit my wife
Diana and I. At the time they promised
they would come back to play on
stage one day and we can finally mark
that day on the calendar. 2013
has been a busy and bountiful year for
bree. They released their first CD, All
American Girl, to rave
reviews in June (LegendaryRockInterviews.com
named it one of the year's 10
best albums). Three weeks ago they
released a phenomenal video
for one of the album's most widely played
tracks, "I'm the Boss,"
that has already attracted over 22,000
views on YouTube. |
David
Castello and bree at Bern's Steak
House in Tampa during their
last trip to the city in July 2013. That
was a pleasure trip. They will be back on
business May 10, 2014 when bree
plays the Tropical Heatwave
festival in historic Ybor City. |
David
and his brother Michael (who own Castello
Cities Internet Network) have
made many friends in the domain industry
over the years. When David moved to
Nashville a couple of years ago in a
return to his first love - music - many of
those friends feared they wouldn't see
as much of him any more. However, if
bree keeps heading in the direction they
are going now, you may wind up seeing
David, bree and bass player Maryk
McNeely everywhere you turn. Same
smiling faces - but in a lot of
different places! |
Screenshot
from bree's new "I'm
the Boss" video.
|
(Posted December
10, 2013)
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|
Why
Do We Call Them Computer Bugs? Google Honors the
Woman Who Coined the Term Back in 1945!
|
You
have all seen
Google
Doodles, the whimsical cartoons the
search giant uses in place of their
standard logo from time to time to mark special
occasions. It's usually easy to figure
out what the doodle represents (for
example, a turkey theme on Thanksgiving
Day), but sometimes those toons can be
inscrutable. In those cases you can
usually click on the graphic and it will
take you to a page explaining what is
being celebrated that day. However,
when confronted by a head-scratching
Doodle I try to guess before
throwing in the towel and clicking the
link to learn something. I had to punt
today after seeing Google's home page
featuring a Doodle depicting a woman
sitting at the console of an old school super
computer. It has been awhile since
computers took up that much space (a good
bit more real estate than the smartphones
we now carry around in our pocket or purse
that are more powerful than those
"super" computers from back in
the day)! |
Computer
Pioneer USN Admiral Grace Hopper
(1906-1992)
Photo: Wikipedia
Commons
|
I
learned that the woman depicted at the
console was one of the earliest
computer pioneers (as well as a
U.S. Navy Rear Adimiral!), the
remarkable Grace
Hopper, who lived from 1906-1992.
I also learned that when I am lamenting
yet another computer bug, the term
I am using for the malfunction was coined
by none other than Admiral Hopper back in 1945
(before even I was born, so you know
we are talking about the Stone Age
of computing here). It also turns out
there is a reason why we don't call these
infuriating hiccups computer
"hoppers". As Time
Magazine told the
story today, a real bug
- as in insect - prompted Ms. Hopper's
choice of the term. |
To
be more accurate, Time told the story in 1984,
but reprinted in today to explain what I had
been wondering - what is this Google
Doodle all about? The Time account
revealed, " In August 1945, while she and some associates were working at
Harvard on an experimental machine called the
Mark I, a circuit malfunctioned. A researcher using tweezers located and removed the problem: a
2-inch long moth. Hopper taped the offending insect into her logbook. Says she: “From then on, when anything went wrong with a computer, we said
it had bugs in it.” (The moth is still under tape along with records of the experiment at the
U.S. Naval Surface Weapons Center in Dahlgren,
VA)! So,
as Paul
Harvey used to say, "Now you
know the rest of the story" And,
oh, by the way, giving computer bugs their name
was the least of the amazing Admiral
Hopper's many achievements (for one, she became
the oldest woman in the armed forces at the age
of 76.) You go girl! You can read more about
her astonishing life career here.
|
(Posted December
9, 2013)
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|
Fix.com
Sells for $850,000, Heritage Auctions Moves
MutualFunds.com to Push Debut Auction Total Past
$1.5 Million + Tme & Place Set for Domainer
Meetup in Seattle
|
In
our weekly domain sales report
this
week I noted that high end
domain buyers took some time off during a
week cut short by the annual four-day
Thanksgiving holiday weekend in the U.S.
(the highest reported sale was $29,000).
However, they quickly saddled back up this
week - we just learned that Fix.com
has been sold by WebsiteProperties.com
for a cool $850,000, which will put
it in a tie with Hot.com for the
5th largest sale reported so
far this year when we update
our YTD Top 100 Wednesday evening
(unless an even larger sale comes to light
before then). |
Sold
sign from Bigstock
|
On
another front Heritage
Auctions (HA) is continuing to close
some big sales in the wake of the giant
auction's house's first
live domain sale that was held
November 21, 2013 in New York City. At the end
of the night a little over $400,000 worth
of domains have been sold, but Aron Meystedt,
the Founder and Director of HA's new Domain Name
& Intellectual Property Division, kept
working contacts made in the auction and has
since closed more than $1 million worth
of additional sales, pushing the total to
date past $1.5 million.
|
Aron
Meystedt, Founder & Director,
Domain Name & Intellectual
Property Division
Heritage Auctions (HA.com) |
Meystedt
reported today that HA had closed a deal
for the marquee name in the auction - MutualFunds.com
- at an undisclosed price (we do know the
seller, Marc Ostrosfky was looking
for $1 million for the name). Meystedt
said both Ostrofsky and the buyer are happy
with the amount they settled on. HA has
also sold two more top notch domains - QR.com
and Dayton.com - since the live
sale, again at undisclosed prices. Meystedt
said, "All things considered,
we thought the live event was a relative
success and the enthusiasm we’ve seen
post-sale, with the high-end transactions
that have taken place, points to the
emerging confidence that Domain veterans,
new investors and end users are placing in
the category and in the Heritage Auctions
platform.” HA
is one of the world's three biggest
auction houses (in a league of their own
with Christie's and Sotheby's).
The landmark auction in New York was the first
time that a major, mainstream auction
house offered domain names for sale
- a category HA says it is committed to
for the long haul. |
|
One other
note today. Last month we told you
that DomainSherpa.com
Founder Michael Cyger was planning
a new Meetup for domain investors
in the Seattle area that would be
held in early 2014. The date, time and
location for the debut event has now been
set. It will be held atop the world famous
Space Needle in Seattle on Jan.
30, 2014 from 6 to 9pm. |
|
It
is obviously a great location but
space is limited on the needle, meaning
attendance will have to be capped at 45.
With the number of domainers and domain
related companies in Seattle that looks
like a quick sell out, especially with tickets
priced at just $15 (with proceeds going
to the Fred
Hutchinson Cancer Research Center).
You can get more details at DNSeattle.com.
I think every major city should
have a regular event like this and the day
is coming when most will. |
|
Posted December
6, 2013)
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|
Companies
Making News: Archeo, InterNetX's New Domain
Game, Turkey.com & Igloo.com
|
Buying
domains
from the vast ArcheoDomains.com
inventory just got a lot easier. As most
you know, Archeo, recently spun off from Marchex,
now administers their famous portfolio of over
200,000 domains (most of which were
assembled by legendary domain investor Yun
Ye). Though the selection has always
been great, wading through that |
|
many
domains and gong through back and forth
negotiations in an effort to buy one could
be very time consuming. Archeo just
addressed that by setting fixed Buy It
Now prices (under $10,000) on more
than 30,000 domains. |
Archeo
focused their attention on their Geo-specific
names in this first round of assigning
prices, with domains like NewYorkDoctor.com,
CarolinaOnline.com,
AustinLawyers.com
and GeorgiaHouses.com
now utilizing the Buy It Now option.
|
Most of our
readers think they are well versed when it
comes to domains but InterNetX is
giving you a chance to see just how
well you know your stuff with their
new Xmas
Domain Game. The top eight
scorers in the quiz contest will earn
prizes ranging from Amazon gift
cards to an exclusive Racing Day
in Zandvoort
that comes with €200 in spending
money. |
Better yet, everyone who plays
will have a chance to help out a very good cause
by earning a donation of up to €200
that will go to the Bischof-Wittmann School,
a center for the development of mentally
disabled children and youth in Regensburg,
Germany. So if you know things like which
country the ccTLD .CX comes from or that .TV
is not a gTLD, play
the game and compete with your peers
for the crown (current player rankings are
displayed on the site)!
While we were
enjoying our Thanksgiving Day
turkey dinner at this time last week our
friends at Igloo.com
were preparing a press
release announcing their role
in developing and launching an ambitious
new website at Turkey.com.
The site is devoted to the country,
not the bird we love to eat, and that will
suit a lot of people just fine because
Turkey is a great place to visit. |
|
That
is what the new travel resource site is
all about and it is able to offer
especially useful insight because the
content is created and written by locals.
You will find dynamic information about
everything Turkish, from events and travel
tips to history and cultural information.
Igloo's CTO, Alphan Culha, is
a Turkish native himself, so you know the
site got a lot of tender, loving
care.
After
originally working with Igloo’s
acquisition team to acquire the Turkey.com
domain, the new owner called on Igloo to
have the site fully developed to
exacting standards. Igloo.com CEO Tessa
Holcomb said, "We help people
find the right domain, then acquire and
develop it. Igloo can then assist with
rebranding and monetization if necessary,
and eventually even resale if that’s the
owner’s intention." |
|
(Posted December
5, 2013)
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|
Tickets
for Domaining Spain 2014 Now Available & We
Have a Half-Price Ticket Code For You
|
The
Domaining
Spain conference
will be returning to beautiful Valencia,
Spain next spring when show founder Dietmar
Stefitz will stage his 6th event in
the popular series. The 2014 show will run
May 8-10 with the centrally located
Hotel Sorolla Palace, once again
hosting the conference. With
a registration price of just €600
and room rates at the upscale Sorolla
Palace discounted to an astonishingly low
rate - just €70 a night,
Domaining Spain has always been one of the
world's best conference bargains. If you
want to go, we can make it even cheaper
for you to do so as Dietmar is allowing us
to give DN Journal readers a
registration code that will let you
buy your ticket for 50% off - just €300. Just
go to the registration
page and click on the length
that says "Click Here to Enter a
Promotion Code." In that field enter Valencia2014.
You can use some of the €300 you save to
enjoy some of the great food and wine
Valencia is known for (paella was invented
there). I
attended the 2012
conference in Valencia and found
everything from the conference sessions,
hotel and social events to the surrounding
city to be a complete delight. Valencia,
Spain's third largest city, is
located on the coast of the Mediterranean
Sea and features many world class
attractions near the waterfront. including
the biggest aquarium in Europe, Oceanogràfic. |
Dietmar
Stefitz
Domaining Spain Founder |
I
shot this photo at the futuristic Oceanogràfic
aquarium in Valencia while
we were there in the city for the 2012
Domaining Spain conference.
In
addition to any exploring you want to do on you
own (I highly recommend using the hop on hop off
double decker bus that stops at the Hotel
Sorolla Palace as a great way to get around
town) -
the show will have some
special group activities. One will be the
traditional Boat Tour at la Albufera, a
natural resource near Valencia. Any suggestions
for additional excursions can be sent to [email protected].
Stefitz, who is
currently putting together the agenda for the
2014 show, told me ccTLDs and new
gTLDs will be front and center at the show
with those topics examined from a European
point of view. More specifically, he
outlined these areas that will be covered:
--
What happened/s to the Domaining Industry (
Top Panel )
-- Trusting New gTLDs
-- Cooperation between ccTLDs and new gTLDs
-- Marketing Ideas and Proposals ( how to use
new GTLDs )
-- Community GTLDs ( awareness, can there be a
Business in this segment )
-- Legal Panel
-- Trademarks / Clearinghouse / News and Numbers
-- Registrars and GTLDs
-- .EU Past-Present-Future
-- Parking and UDRPs
-- How to negotiate selling or buying Domains
-- Crowd funding in the Domaining Industry
Stefitz also
issued an invitation to anyone who would
like to submit an idea for other discussion
topics and/or speak at the event to send a note
to [email protected].
He
is also booking ad space that will allow
companies to display their logo, put an item in
the show bag, leave items in guest rooms or have
three Spanish models wearing your company T
shirt.
|
(Posted December
3, 2013)
To refer others
to the
post above only you
can use this URL:
http://www.dnjournal.com/archive/lowdown/2013/dailyposts/20131203.htm
|
.KIWI
Borrows Page From .TV Game Plan - Fixed Prices
Announced for "Premium" Names
|
Now
that the new gTLDs
have started rolling out, we are seeing a
lot of different pricing strategies.
For their so-called "premium"
domains most new gTLDs registries favor an
auction model that will award
domains expected to draw the most interest
to the highest bidders. |
However,
the New Zealand oriented .KIWI
registry has decided to set fixed
prices on the better names purchased
from their website (though some of their
preferred partners will be allowed to
auction off some names). |
|
You
can now see
the prices (ranging from $500
to thousands of dollars) that .KIWI has
arrived for their premium inventory.
Annual renewals will be around $40. Most
of you will recall that .TV started out
charging high fixed prices on premium names
while also pricing renewals at the same high
price, so there were some names that would cost
a registrant $10,000 a year (with
few takers at those levels as you would
imagine). To boost demand .TV later lowered
their initial prices and made renewal prices the
same for all .TV domains. Just
looking at the first page of premium prices on
the .KIWI site, you will see prices all over the
board. For example, 123.kiwi is listed at
$2,939 but 1500.kiwi costs $7,411.
ABC.kiwi is $1,900 but ABA.kiwi
is $8,422. While it may appear that a
dartboard was used to set pricing, a .KIWI
spokesperson said, "All premium names have
been valued in collaboration with third parties
that specialize in valuing domain names
around the globe. The value of a .kiwi premium
name is determined using historical sales data,
search engine popularity and traffic." A
statement on the .KIWI website adds, "the
value of these domains stems from their
simplicity, memorability and popularity as a
search term."
|
Kiwi
image from Bigstock |
If
you do find a .kiwi domain you are
interested in you apparently can't buy
it just yet. The site says, "Each
.kiwi Premium Name listed as available can
soon be purchased on our website, or
through one of our preferred partners in
accordance with their framework (i.e.
certain providers may choose to auction
popular .kiwi domain names). Each domain
will be clearly labeled as available for
sale immediately, or through a .kiwi
preferred partner. If you want to ensure
you are first in line for your favorite
.kiwi Premium Names, register
your interest and we will get
in touch once you are able to
purchase." For
an untested new gTLD I'm sure many of
the |
premium
prices shown will be greeted by skepticism
among veteran domain investors. However,
most of the the new gTLD registries have
indicated that investors are not their
target market. Whether or not the
mainstream business buyers they have their
sites set on will accept premium priced
new gTLD domains is a question will be
start getting answers to in the months
ahead.
(Posted December
2, 2013)
To refer others
to the
post above only you
can use this URL:
http://www.dnjournal.com/archive/lowdown/2013/dailyposts/20131202.htm
|
|
|
|
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you've been out of the loop lately, catch up in the Lowdown
Archive!
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Lowdown, so please email [email protected]
with any interesting information you might have. If possible,
include the source of your information so we can check it out (for
example a URL if you read it in a forum or on a site
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