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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Want to Sell More Ads to Local Businesses? Free Webinar Will Provide Tips on How to Do It In 2011

With more and more local advertisers shifting their ad dollars to the Internet I have always liked the position of geodomain owners. If you happen to be one of them (or plan to develop geo-targeted domains of any kind), local media giant BIA/Kelsey is presenting a free one-hour webinar next Tuesday (January 11) at 2pm (U.S. Eastern time/11am Pacific) that you might find very interesting. The session, titled Momentous Change Ahead for Local Media in 2011, will cover everything from the explosion of deal a day site site like Groupon to the arrival of mobile local search to the surge in social media marketing.

 

John Kelsey speaking at the 
2008 GeoDomain Expo in Chicago
 

A panel of six analysts will also offer their picks and predictions for the developments, players and categories that will matter in 2011. BIA/Kelsey said "The discussion will include insights on both online (local, social, classifieds, mobile) and traditional media (radio, television, Yellow Pages, newspaper)." 

Kelsey Founder John Kelsey was the keynote speaker at the 2008 GeoDomain Expo in Chicago and in listening to him I was very impressed with his vast knowledge of the local advertising space. Sitting in on a free

webinar from his company looks like an excellent opportunity and you certainly can't beat the price.

One other note today, Aftermarket.com has announced that are accepting submissions for the live domain auction they will stage at the Domain Roundtable conference coming up March 3, 2011 at the Atlantis Resort in the Bahamas

Submissions will be accepted through January 21 with the final auction list due out in mid-February. The company said its live auction platform has been completed revamped for its debut at DRT.

(Posted Jan. 4, 2011)


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