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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

AfternicDLS Expands Their Premium Reseller Network Again With Popular Registrar Name.com the Latest to Come on Board 

The AfternicDLS and a leading registrar, Name.com, announced today that Name.com will join Afternic’s Domain Listing Service (DLS) - the company's aftermarket domain sales platform - as a premium partner.

By teaming up with leading registrars, the AfternicDLS is making possible instant transfer of domain names sold at any of their premium partner sites. Customers are much more likely to make a purchase if they can get the name immediately upon payment and start using it in their business without having to go through a cumbersome domain transfer procedure. The seller also receives Afternic's escrow protection.

 

Name.com is the fifth major registrar to join the AfternicDLS as a premium partner (the company has over 40 partners overall). NetworkSolutions and Register.com have already launched the instant transfer technology. Two others; eNom and Moniker, will have it in place later this year. Name.com is expected to have their site integrated with the network within a week. Sellers would need to have their name registered with one of those premium partners to enable instant transfer when the name is purchased from a listing at any of the premium partner sites. The addition of Name.com further's the AfternicDLS strategy to allow customers to “List Once, Sell Everywhere.” 

Jason Miner
Sr. VP, AfternicDLS

Bill Mushkin
CEO/Founder, Name.com

Jason Miner, senior vice president of sales and business development of Afternic, said, “Through these partnerships we are realizing the vision of a unified aftermarket - bringing together domain buyers and sellers in a more efficient marketplace. With a monthly reach of more than 35 million prospective domain buyers seeking quality domains, we expect that domain sellers will enjoy unprecedented sales success. The Domain Listing Service is functioning much as the Multiple Listing Service has for real estate transactions - becoming a hub of activity that meets the needs of both buyers and sellers.” 

Bill Mushkin, CEO and Founder of Name.com, added, “The use of premium domain names to drive traffic and rank well through SEO is becoming more mainstream and is being used by small and big businesses alike. Joining Afternic’s DLS allows us to connect more sellers and potential buyers through the industry’s largest reseller network, giving sellers the best chance to sell their domain and buyers the best chance to find the perfect domain for their project or business.”

Afternic’s DLS sales model also allows domain owners using Afternic’s parking service to have a “This Domain for Sale” link placed on parked pages. Leads from that link are sent directly to an experienced sales team for immediate follow-up. The parking service also has a 5% cash back program. If your domain has been parked with Afternic for at least 14 days prior to selling you will get a 5% reduction in the sales fee.

Sales fees depend on which of two available promotion levels you chose when listing your domains. Those are: 

DLS Premium:  Names are registered at a Premium Promotion partner, opted-in to the program, domains are priced at a specific figure and are a .com, .net, .org or .biz.  Names then can be sold on all DLS Network partners plus all DLS Premium partners.  Names are then transferred instantly when sold at a DLS Premium partner site. DLS Premium has a 20% sales fee; 15% sales fee if parked with Afternic.  

DLS Network: Names can registered at any registrar. Names will be listed for sale at all DLS Network partners but will not be listed at any DLS Premium partners. DLS Network listings have a 15% sales fee; 10% sales fee if parked with Afternic.

AfternicDLS home page 

The AfternicDLS says that more than 90% of domains sold on their platform are sold to end users. More than half of the names sold there find buyers through the listings spread across partner sites on the DLS network, illustrating the benefits of their "Sell Everywhere" strategy.

(Posted Nov. 11, 2010)

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