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August 27, 2012

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Median Domain Sale Prices Increase In 1Q-2010 But Lack of Blockbuster Sales Sends Total Dollar Volume Down

Our latest free monthly newsletter was emailed to opt-in subscribers Sunday night. In it we broke down domain sales results for the 1st quarter of 2010. While total dollar volume was 

down 18% from the same quarter a year ago, the entire year over year difference can be attributed to the three biggest sales in each of those quarters. In 1Q-2009, the three largest sales; Toys.com at $5.1 miilion, Fly.com at $1.76 million and Auction.com at $1.7 million totaled $8.56 million. In 1Q-2010 the three biggest sales; Flying.com at $1.1 million, Poker.org at $1 million and Credit.fr at $851,000 totalled just $2.95 million. That is a difference of $5.61 million in the top three sales alone -  accounting for more than the $5.2 million drop in the entire market total, year over year. 

While total dollar figures are subject to wide fluctuations depending on the value of high dollar sales, a more revealing figure - the median sales price - gives us a more accurate view of the overall market. The median is the price at which half of all sales were higher and half were lower. By that standard 1Q-2010 showed a slight improvement over both 1Q-2009 and the last quarter (4Q-2009). The median sales price reported to us in 1Q-2010 was $2,643. In the last quarter that number was $2,610 and in 1Q-2009 it was $2,600. That number shows us that overall domain values have held up and even improved a bit over the past 12 months.

The numbers also showed continued momentum for ccTLDs. In 2009, the average total of quarterly ccTLD sales was $4.47 million. In 1Q-2010 that number jumped 23% to $5.49 million and represented 24% of all reported sales - continuing a hot pace the country codes set in 2009 after they had accounted for just 11% of all reported domain sales in 2008. You can read the entire report here

The newsletter also includes details about the .CO registry's Founder's Program that will give early adopter developers a chance to get rights to build out an unassigned high profile .CO domain of their choice with no cost for the domain. You will need a development track record to be considered and the application deadline is June 15. Registry officials say you can typically expect to get an answer to your application within seven days.

By the way, the .CO global sunrise period for trademark holders gets underway today and continues through June 10. Land Rush will be held June 21-July 13 followed by general availability of .CO domains beginning July 20.

Also, in case you missed the introduction on our home page, our latest Cover Story was published Sunday. It is a profile of 30-year-old Canadian domain developer Bill Karamouzis of Hallpass Media who is building an online gaming empire. Bill is the guy who stunned the domain world by paying $350,000 for CookingGames.com in January and he talks about why the name was worth so much to him in our story.

Karamouzis grew up playing online games and he is one those lucky people who has been able to make a living (and a very good one) doing something he really loves. He has already had huge success building and selling two major game sites to large corporations; FlashPlayer.com (a name he got for $80!) and AddictingGames.com, so this is a man who knows how it is done and he has some sage advice to share with you.

Bill Karamouzis
Hallpass Media

Finally, we will be on our way to New Orleans this afternoon. Diana and I decided to spend a couple of days visiting favorite places in the Big Easy before the GeoDomain Expo gets underway there Wednesday (April 28). We will be covering the show Wednesday through Friday and, via long distance, I'll also try to keep up with what is happening at the T.R.A.F.F.I.C. Milan conference that gets underway in Italy tomorrow (Tuesday, April 27) and runs through Thursday.

(Posted April 26, 2010) 


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