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Hayward
found that Yahoo UK (default
mode) and Google (default mode)
each produced a similar numbers of
domains ranked within the first 20
results - 56% and 57%
respectively. Bing UK (default
mode) gave even greater weight to
generic keyword domains with 62%
of the tested names ranked within the
top 20 results.
Hayward
noted, "While it's impossible to
calculate the exact contribution of the
domain name to the overall ranking
probability, it would seem evident from
the above that it is an important
factor. It's clear that the domain
name is even more relevant in
determining the position of a particular
site within the overall search results.
This is a straight like-for-like
comparison since Google, Yahoo and Bing
are all attempting to rank exactly the
same sites. On all 3 search engines,
ranked sites fell on average within
the top 7 results, and the domain
name clearly played the most important
role in the case of Bing, with ranked
sites ending up inside the top 3
results."
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The
.me extension (Montenegro's
country code) is the subject of another
white paper that has
been produced by UK based
marketing conpany Brands-and-Jingles.com.
The free 39-page report
(available as a PDF download) is
being issued to commemorate the
one-year anniversary (July
17) of .me's rollout as a "re-purposed"
ccTLD that is available for
unrestricted registration
worldwide.
The
Brands-and-Jingles folks are
obviously big .me fans (they
also produce a blog called .ME
Of Course) so their
paper is meant to make a case
for the extension as an |
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effective
platform for online marketing.
To do that the document, among
other things, cites prices paid
for .me domains in recent
auctions, gives examples of live
sites where it is being used and
outlines how .me stacks up
against other recently
introduced extensions. |
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