|
It's
look like 2009 is going to be
"The Year of New Domain Monetization
Initiatives." First
we had the explosion of minisite
development services, then the
purchase of one of the leaders in that space, WhyPark.com,
by a traditional PPC company, Parked.com,
that will combine the two approaches. Then there
was yesterday's
news that former DomainSponsor
Business Development Director Ron Sheridan
was advising a new start up company, Octane360,
that is offering still another alternative to
standard PPC. |
|
|
Today
we learned that the
Strata
Services Group, a leading domain
portfolio management and optimization
organization, has acquired the business of
domain development and monetization company PPX
for an undisclosed sum. PPX recently developed a
new technology platform which allows its
partners to access relevant high margin cost-per-action
(CPA) advertisements in combination with
other forms of monetization on the same
platform. |
The
acquisition will allow Strata to give its clients new
CPA revenue alternatives, automated implementation
of CPA templates in high margin verticals optimized in
real time, the ability to generate revenue from both
CPA and PPC sources from the same domain,
free full site development for high volume
generic domains and, according to Strata, a significant
increase in domain revenue and domain resale value.
|
|
Gregg
McNair, Strata Services Group Director, said
"The PPX purchase further solidifies us as
a leader in domain portfolio management.
Applying PPX expertise in CPA advertising with
Strata Services traffic sources will generate an
instant revenue lift in these times of declining
PPC returns."
PPX
Founder and CEO Sam Dennis will remain
with PPX and continue to be very integral in the
future development of PPX technology. PPX
will also retain its core marketing services
located in Toronto, Canada, including its
media buying and domain monetization divisions.
Dennis said, “backed by the financial strength
of the Strata Services Group, PPX technology
will grow rapidly and become a major player in
the domain monetization space. Our media buying
division will also benefit tremendously from the
new potential traffic sources and partnerships
exposed to us through Strata Services." |
Gregg
McNair
Strata Services Group Director |
PPX clients will
continue to utilize their existing administrative
interface. No changes will be required by current PPX
clients.
|
