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Attendees at the
T.R.A.F.F.I.C. Silicon Valley conference
were greeted with an entirely new look when the first
full day of business got underway Tuesday with a 10:30am
session that resembled an episode of The
Tonight Show. The stage was set up with
host Howard Neu's interview desk, plus
a sofa and easy chairs for the six guests; Neu's fellow
T.R.A.F.F.I.C. Co-Founder Rick Schwartz,
Divyank Turakhia (Skenzo.com),
Joe Casale (Casale Media) Michael
Gilmour (WhizzbangsBlog), journalist
Paul Sloan and DN Journal's
Ron Jackson.
Shot taken from my chair on
stage. (Sloan, Casale, Turakhia, Schwartz and
Neu
are seen left to right above. Gilmour
and Jackson are off camera). |
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In addition
to talking with his guests about the pluses and minuses
of the dominating role that Google and
Yahoo play in domain monetization, Neu
screened a slickly produced video in which he played a
role similar to Jay Leno in his "Jay
Walking" segment on The Tonight Show.
The piece, filmed in
Florida, presented an interesting view of how people on
the street view domains and domainers. |
"What's Neu?" A
scene from the preproduced video
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The rest of the afternoon was devoted to
RickLatona.com's live domain auction. The
auction generated $375,000 in sales led
by Shows.com ($102,000),
SmartPhones.com ($95,000) and
RemoteControls.com ($32,000).
Scene from the
RickLatona.com live auction at
T.R.A.F.F.I.C. Silicon Valley Tuesday
The evening dinner featured a thought provoking keynote
address from Scott Klososky, an expert
on using technology to succeed in business. I'll have to
save highlights from Scott's talk for our show review
article as I have to turn my attention back to the
conference floor where Wednesday activities are still
underway (at this very moment Ad.com
just sold for $1.4 million to
Skenzo's Divyank Turakhia in the
Moniker.com live auction).
I'll close today's post with a scene from the official
T.R.A.F.F.I.C. party staged by Skenzo
after dinner last night. Attendees were whisked to a
popular local nightclub by limousine for a casino night
that gave everyone a chance to be a high roller for one
evening at least.
Those who piled up the most chips were able to cash them
in for prizes. Games of all kinds were set up throughout
the club making it the closest thing to a Las Vegas
casino you could find without getting on a plane and
going there.
The conference will close tonight with dinner and a
Parked.com After Party. I'll have
details on today's activity in tomorrow's Lowdown post. |
