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for a big tumble as well. Now
comes dour news in the magazine industry's latest financial
report issued by the Audit Bureau of Circulations (ABC)
Monday. Today Erik Sass detailed the bad tidings in
his Media Daily News column titled Mags:
The Hits Just Keep on Coming (and these
are not good hits).
Sass
noted that according to the ABC figures, "several
broad categories are seeing both circulation and ad
pages drops - including newsweeklies, women's
lifestyle and fashion, shelter and business titles."
On average, newsweeklies saw circulation fall 2.8%
since the start of the year and ad pages fell a whopping 17.5%,
with much steeper drops at some individual titles. At
women's fashion and beauty titles, circulation tumbled an
average 10.6% and women's lifestyle mags
experienced an average circulation drop of 11.5%.
Sass |
|
|
added
"Business titles
also took heavy hits in the first half of the year, with
circulation down about 6.5% on average, and ad
pages down 8.5%." Erik's
column has a title by title breakdown showing how all
major magazine titles fared in the opening half of 2008.
With
the downturn in the general economy there is no way to
know how much of the magazine business decline is related
to economic conditions and how much can be attributed to
magazine readers and advertisers migrating to the web.
Whatever the case may be, this is still another
illustration that in this day and age, the Internet is the
place to be.
(Posted
August
12,
2008) |
