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The Lowdown



July 12, 2008 Post

Here's the The Lowdown from DNJournal.com! Updated daily to fill you in on the latest buzz going around the domain name industry!

Compiled by Ron Jackson (Editor/Publisher)

 

Dan Pulcrano
Boulevards New Media

The first full day of the 2008 GeoDomain Expo at the W Hotel City Center in Chicago kept registrants busy from early morning until well past midnight last night. Dan Pulcrano, a founding board member of Associated Cities, the geodomain owner's association that is staging the show in concert with the Kelsey Group, kicked off the Friday (July 11) agenda with a GeoDomain State of the Union address. Details from Pulcrano's talk as well other addresses and seminar sessions will be covered in our comprehensive show review article that will be published by the end of next week. 

Pulcrano is the founder and CEO of Boulevards New Media and he had some good news yesterday when it was announced that the Boulevards network (including LosAngeles.com, Seattle.com, MovieTimes.com and

many other popular sites) has earned a spot on Quantcast Corporation's list of the Top 500 most trafficked properties on the web, reaching #360. “We are pleased to be counted among the world’s largest Internet properties," Pulcrano said. "Quantcast has performed a tremendous service for the industry by becoming the first ratings service to transparently aggregate data from multiple sites into a unified ranking. This is the Forbes 500 of traffic ratings.” 

In Friday's main event, the Chairman and Co-Founder of the Kelsey Group, John Kelsey, delivered the Expo's keynote address. The Kelsey Group provides consulting services to publishing companies, helping them understand and profit from emerging technologies. They are global experts on local media so it was a major coup for Associated Cities to have the Kelsey Group join them in presenting the GeoDomain Expo. Registrants went to Chicago to learn how to build their domains into local media powerhouses and Kelsey has a unique understanding of what it will take for the new breed of online companies to supplant traditional media outlets.

After Kelsey's address, I spoke at lunch about the latest trends in the domain aftermarket including specific examples of geodomain and geo targeted domain sales that demonstrate the growing interest in the geo space.

John Kelsey
GeoDomain Expo Keynote Speaker

Author David Kesmodel signing copies
of his book, The Domain Game, last 
night at the GeoDomain Expo in Chicago.

There were three informational seminars Friday afternoon followed by a 6:30 pm social event that included a cocktail hour, a sit-down dinner and a book signing session with Wall Street Journal reporter David Kesmodel. Kesmodel recently released a book about the domain industry, The Domain Game, that has been earning rave reviews. There was a constant line of people waiting to meet him and pick up signed copies of the book which can also be ordered from Amazon.com. We will be publishing an interview with David about his experiences in researching and writing the groundbreaking book soon. 

After dinner, attendees were bused to one of Chicago's most popular night spots, The Hunt Club, for a big party hosted by show sponsor TrafficZ.com. Two levels of the tri-level club were reserved for show goers and the venue, selected by Chicago.com owner (and Associated Cities board member) Josh Metnick, proved to be a 

popular choice. In the photo at right, Jothan Frakes (Oversee.net) gives the event an enthusiastic thumbs with Diana Jackson and Ray Neu nodding in agreement.

The GeoDomain Expo closes today with another jam-packed agenda. We will be hearing stories from geodomain pioneers in an 11am session, then Internet Commerce Association Legal Counsel Phil Corwin will speak at lunch. I'll be part of a 1:30pm panel discussion on GeoDomains in the News that will be followed by a GeoDomain Town Hall meeting. Another major event, Moniker's live geodomain auction gets underway at 4:30pm (US Central time) and continues until 7pm. The curtain comes down on the Expo 

with the big 2008 GeoDomain Awards Dinner from 8-11pm tonight. I'll have the winner's list in a post in this column tomorrow. Publication time is up in the air because that's where we will be (up in the air) Sunday morning, on the way back to Florida. With a late night tonight, odds are there won't be time to make the post before we leave for the airport, but we will be back in the Sunshine State early enough to publish the final day wrap up in this space by Sunday evening.
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