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The Lowdown



November 13, 2007 Post

Here's the The Lowdown from DNJournal.com! Updated daily to fill you in on the latest buzz going around the domain name industry!

Compiled by Ron Jackson (Editor/Publisher)

 

On a much more positive note than our last couple of posts, The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers have announced that U.S. Internet advertising 

revenue rose 25% in the third quarter to about $5.2 billion. That represents yet another historic high for a quarter and a $1.1 billion increase over Q3 2006. The results are nearly 3% higher than Q2 2007, the last record-setting quarter. "The continued robust growth of the industry indicates that marketers increasingly understand and appreciate the benefits of interactive advertising," said Randall Rothenberg, President and CEO of the IAB. "Marketers large and small have come to accept digital media as the fulcrum of any marketing strategy."

All three quarters in 2007 have set new highs—Q1 at $4.9 billion, Q2 at $5.1 billion, and now Q3 at $5.2 billon. Revenues for the first nine months of 2007 totaled $15.2 billion, up nearly 26% over the $12.1 billion recorded during the first nine months of 2006. Of course, the immediate question that comes to many domain owner's minds is "Where is our share of all of that increased revenue?" I wrote about this disconnect in our Nov. 5 post last week.
(Posted Nov. 13, 2007)

 

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