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The Lowdown
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November 13, 2007
Post
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Here's the The Lowdown
from DNJournal.com! Updated daily to
fill you in on the latest buzz going around the domain name
industry!
Compiled
by Ron Jackson (Editor/Publisher)
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On
a much more positive note than our last
couple of posts, The Interactive Advertising Bureau (IAB)
and PricewaterhouseCoopers have announced
that U.S. Internet advertising |
revenue rose 25% in
the third quarter to about $5.2 billion. That
represents yet another historic high for a
quarter and a $1.1 billion increase over Q3 2006.
The results are nearly 3% higher than Q2 2007,
the last record-setting quarter. "The continued
robust growth of the industry indicates that marketers
increasingly understand and appreciate the benefits of
interactive advertising," said Randall
Rothenberg, President and CEO of the IAB.
"Marketers large and small have come to accept
digital media as the fulcrum of any marketing
strategy." |
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All three
quarters in 2007 have set new highs—Q1 at $4.9
billion, Q2 at $5.1 billion, and now Q3 at $5.2
billon. Revenues for the first nine months of 2007
totaled $15.2 billion, up nearly 26% over
the $12.1 billion recorded during the first nine
months of 2006. Of course, the immediate question that
comes to many domain owner's minds is "Where is our share
of all of that increased revenue?" I wrote about this
disconnect in our Nov. 5 post last week.
(Posted Nov.
13, 2007) |
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