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Big
Money Chasing Domains Again with Mid 6-Figure Sales Topping Chart
and 8-Figure Deal Done Under NDA
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What a difference a
couple of weeks makes. The headline on our previous
bi-weekly domain sales report (published 3/15/23)
read "After a Fast Start to 2023 High End Domain Sales
Were MIA in Latest Public Reports But a Lot is Going on Out of
View". The highest publicly reported sale on that chart
was $60,000. This time out the highest sale was ten
times that amount and the #2 sale was more than six
times higher.
A $600,000 sale
of ECL.com closed by K-Ventures
via GoDaddy (first reported in our Lowdown
section March 23) is #1 on our latest all extension
Top 20 Domain Sales Chart with Sedo
landing at #2 with a whopping $380,000 sale of TopHotels.com
(also covered in our Lowdown section last
week).
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...and
about that part of the March 15 headline that said "a
lot is going on out of view." One of the NDA deals I
had heard about has come to fruition. While the exact price
was not revealed, veteran brokers Andrew Miller and Larry
Fischer teamed up to close a massive sale of Chat.com
that exceeded $10 million. Miller said it was the
biggest sale of his illustrious career. Elliot Silver
posted an excellent report about this deal at DomainInvesting.com
today. While we can't chart a sale without the exact price
paid this is a good reminder that publicly reported sales are
a small fraction of what is happening in the aftermarket
- almost all of the biggest deals are subject to NDAs. Just
today, Miller wrote on Twitter that he had closed another big
deal under NDA for Sweepstakes.com, a name that would obviously
command a very high price.
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By
the way, while I am talking about Andrew Miller, who is also
the Managing Director at Hillco
Digital Assets, we just posted
a story today breaking down why his company
just invested $10 million in SquadHelp.com.
It is recommended reading because SquadHelp is doing some
remarkable things in the naming, branding and aftermarket
sales arenas that should give the domain industry a significant
boost in recognition in the mainstream business world.
Getting
back to the latest domain sales, British fast food chain Archies
were able to upgrade their domain from LoveArchies.com
to Archies.com after paying £80,000 ($98,400)
to the acquire the exact match domain. Bluebullarts.com
completed the first four by selling 35353.com for $32,000.
The .coms
went on to sweep 13 of the 20 chart entries but the non
.com gTLDs had a good outing too, taking five spots on the
Big Board. The highest of those was a $19,888 sale of
Unnamed.xyz at Swetha.xyz.
The ccTLDs were limited to two slots, both filled by Sedo
where #7 Rugs.se sold for €20,000 ($21,600) and
#16 Service.eu yielded €12,000 ($12,960).
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By Ron Jackson
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Here is how all of the
leaders stacked up for the two weeks
ending ending Sunday, March 26, 2023:
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The DN Journal Top 20
Highest
Reported Domain Sales - Mon. March 13 - Sun. March 26, 2023
(Foreign
currency to U.S. Dollar Conversions Based on Rates in
Effect March 29, 2023) |
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Domain
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Sold For
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Where
Sold
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1. |
ECL.com |
$600,000 |
K-Ventures/GoDaddy |
2. |
TopHotels.com |
$380,000 |
Sedo |
3. |
Archies.com |
£80,000
= $98,400 |
Pvt
Sale |
4. |
35353.com |
$32,000 |
Bluebullarts |
5. |
Sybridge.com |
$27,000 |
Sedo |
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