Non .Coms Take 8 of the Top 10 Spots on This Week's Chart + $8 Million Sale from 2019 Uncovered!

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May 17, 2020

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Non .Coms Take 8 of the Top 10 Spots on This Week's Chart + $8 Million Sale from 2019 Uncovered!

This has been one of the most extraordinary domain sales weeks I've ever seen. Every now and then we will see a non .com domain at the top of our weekly all extension Top 20 Sales Chart, but this week we not only have one at #1, four of the top five are non .coms! They didn't stop the party at that point either. They went on to take eight of the top ten and 14 of the 20 chart entries overall - leaving only six spots for the .coms - the lowest total ever in our 17 years of charting sales! (Update 5/17/20): the broker reporting the non .com gTLD domain that had been listed at #8 requested that it be taken down as it was subject to an NDA).

Now, before you start feeling sorry for the .coms - hold that thought. I'll also be telling you about the discovery of one of the biggest domain sales ever reported - a sale made last year that was just uncovered by George Kirikos. We'll get to that after I tell you more about how this week's chart emerged from The Upside Down.

The ccTLDs played the key role in giving the non .coms their brightest day in the sun to date as they swept half of the entries on the Big Board, including DomainBooth.com's #1 sale of Free.co.uk at $205,000. That is also the biggest country code sale (by far) of the year to date. It is also the biggest .co.uk sale to come to light in the last three years. Two more ccTLDs landed in the top five. Shaun Wilkinson at Nidoma.com sold #3 Download.it for €75,000 ($85,500) and Sedo moved #5 RS.de for €70,000 (79,800). Sedo accounted for all of the country code sales but two - with Wilkinson claiming both of those. In addition to Download.it, Shaun sold #7 Primera.es for $50,000.

By Ron Jackson

The non .com gTLDs got into the act with four chart entries of their own, including that category's biggest sale of the year to date, a $169,888 deal for #2 Ready.org closed by Michael Mann's DomainMarket.com. Another domain from this group reached the top ten (name of #8 sale later redacted due to NDA).

Kate Buckley at Buckley Media and Slade Michalec at Lumis.com teamed up to give the .coms their first turn in the spotlight at #4 with their sale of HELOC.com (a popular acronym for "Home Equity Line of Credit") at $82,500. Kate represented the seller in the transaction while Slade's client was the buyer. The .coms also got a hand from Mircea Goia's $22,000 sale of #11 XCDN.com to a cloud services company in China that was handled through Epik.com.

Now, before we go to this week's chart, the big news about the $8,133,000 sale of HealthInsurance.com last year that George Kirikos just uncovered while going through an over the weekend, saying he was 99% certain he had found proof of the sale in the filing. For everyone's convenience he also consolidated all of the documentation from his tweets into a single SEC twitter.com/GeorgeKirikos/with_replies" target="_blank">Twitter healthinsurance-com-was-acquired-for-usd-8-133-000-in-july-2019.1180234/" target="_blank">post proof

While they were required by law to account for the purchase in their SEC filing, they still managed to dance around specifically identifying HealthInsurance.com as the domain they purchased for $8,133,000. However, given that this is one of only seven publicly reported sales in history that have reached $8 million or more, that it is clearly worth that price, that it is a perfect fit for their business and, as reported by Elliot Silver at DomainInvesting.com, their CEO, in a recent conference call with the Motley Fool, talked about how excited he was about their 2019 acquisition of HealthInsurance.com and the company's plans for it (surely if they had spent $8.1 million on a different domain they would have been excited about that one too)! To me that is sufficient proof that this information is accurate, so we have added HealthInsurance.com to the 2019 Top 100 Sales Chart in our Domain Sales Archive where it now ranks #2, behind only the blockbuster sale of Voice.com at $30 milliion (the biggest domain only sale ever reported). In addition, HealthInsurance.com is now ranked #7 on our list of the 20 Biggest Domain Sales Ever Reported. An interesting side note, HealthInsurance.com thus becomes the first two-word domain name on that elite list! Thanks again to George for his hard work and incredible diligence in digging up these extraordinary sales that would have remained hidden without his efforts.

Now - let's get back to the past week and see how all of the sales leaders stacked up for the week ending Sunday, March 8, 2020:

HealthInsurance Services, Inc

eHealthInsurance Services, Inc

eHealthInsurance Services, Inc

The DN Journal Top 20
Highest Reported Domain Sales - Mon. March 2, 2020 - Sun. March 8, 2020
(Foreign currency to U.S. Dollar Conversions Based on Rates in Effect March 11, 2020)

Domain
Sold For
Where Sold

1. Free.co.uk $205,000 DomainBooth

2. Ready.org $169,888 DomainMarket

3. Download.it €75,000 = $85,500 Nidoma

4. HELOC.com $82,500 Buckley Media/Lumis

5. RS.de €70,000 = $79,800 Sedo

6. Tiara.com $55,000 DomainBooth

7. Primera.es $50,000 Nidoma

8. Broker request removal of name (was subject to NDA) $41,000 N/A

9.
tie Breitband.de
("broadband" in German) €20,000 = $22,800 Sedo

9.
tie Merkursport.de €20,000 = $22,800 Sedo

11. XCDN.com $22,000 Epik

12. WisdomOfLiving.com $19,888 DomainMarket

13. Reference.co €11,000 = $12,540 Sedo

14. OnlyTech.com €10,000 = $11,400 Sedo

15. Mallorca.at €9,990 = $11,286 Sedo

16. FHE.org $11,000 Sedo

17. Krankenkassevergleich.ch
"health insurance comparison" in German" €9,000 = $10,260 Sedo

18. Breathworks.org €8,495 = $9,684 Sedo

19. Intonation.com €7,000 = $7,980 Sedo

20. Tailwind.de €5,950 = $6,783 Sedo

Keep in mind that these are the highest value cash only sales that have been reported to us in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both. Our procedure for verifying the accuracy of domain sales reports is available here.

CLICK HERE for our Year-To-Date Top Sales Charts

Click Link Below for
The All-Time Top 20 All-Cash Domain Sales Reported By DNJournal.com
(2003 to Now)

.Com Supporting Cast

The .com supporting cast of four-figure sales was led by Sedo's $6,000 sale of Enby.com. They added $5,130 for HorseBreed.com and $5,000 apiece for Amiamo.com and Arrivia.com. SkyWorlds.com went for $4,946, SpacePass.com produced $4,674 and Soundbug.com banged out $4,559.

Sedo rang up 25 more sales ranging from $2,000 to $4,000 that are listed in the table below:

Additional Sedo .com Sales Between $2,000 - $4,000

cultureadvantage.com $4,000 reteca.com $2,700

etlaq.com $3,800 deepfryer.com $2,688

theways.com $3,768 freedomortgage.com $2,688

cored.com $3,500 gotabot.com $2,588

starpunk.com $3,500 lowincome.com $2,550

secib.com $3,386 wrestlr.com $2,500

elitetorrent.com $3,330 vacationtennessee.com $2,488

c-control.com $3,000 oxfood.com $2,450

playrush.com $3,000 fiami.com $2,000

flexicloud.com $2,999 mobireport.com $2,000

hungaryhouse.com $2,999 phonelook.com $2,000

swissherbs.com $2,900 rubezh.com $2,000

expressprocess.com $2,846

Country Codes

The ccTLDs absolutely killed it this week. You've already seen the ten country code sales that were strong enough to muscle their way onto the all extension leader aboard above with that huge $205,000 sale of Free.co.uk leading the way. So the biggest sale in this category that you haven't seen yet is #11 on our latest weekly Country Code Top 20 Sales Chart. That is a $6,500 sale of Cantek.eu that Alex Margaritov made via Afternic.

Sedo swept the nine remaining spots on the leader board (and 17 of 20 places overall) with a roster that included #12 Flotten-Versicherung.de ("fleet insurance" in German) at $6,156.

Germany's .de scored a run away win in the extension race with eight chart entries. No other TLD had more than three. Here is how the top ccTLD sales stacked up for the week ending Sunday, March 8, 2020:

Country Code Top 20 Sales Chart
Highest Reported ccTLD Sales - Mon. March 2, 2020 - Sun. March 8, 2020
(Foreign currency to U.S. Dollar Conversions Based on Rates in Effect March 11, 2020)

Domain
Sold For
Where Sold

1. Free.co.uk $205,000 DomainBooth

2. Download.it €75,000 = $85,500 Nidoma

3. RS.de €70,000 = $79,800 Sedo

4. Primera.es $50,000 Nidoma

5.
tie Breitband.de
("broadband" in German) €20,000 = $22,800 Sedo

5.
tie Merkursport.de €20,000 = $22,800 Sedo

7. Reference.co €11,000 = $12,540 Sedo

8. Mallorca.at €9,990 = $11,286 Sedo

9. Krankenkassevergleich.ch
"health insurance comparison" in German €9,000 = $10,260 Sedo

10. Tailwind.de €5,950 = $6,783 Sedo

11. Cantek.eu $6,500 Afternic

12. Flotten-Versicherung.de
("fleet insurance" in German) €5,400 = $6,156 Sedo

13. Miet.de €5,000 = $5,700 Sedo

14. ToDo.me $5,555 Sedo

15. университет.рф (IDN)
("university" in Bulgarian) €4,300 = $4,902 Sedo

16. MoneyMax.eu €4,000 = $4,560 Sedo

17. XL2.de $4,330 Sedo

18. BTK.eu €3,599 = $4,103 Sedo

19. XBond.de €3,380 = $3,853 Sedo

20. Marra.co.uk $3,250 Sedo

CLICK HERE for our Year-To-Date Charts.

There were 15 more four-figure ccTLD sales off the chart with Sedo accounting for the 11 largest of those. They rang up $3,250 for RoadMate.co.uk and $2,850 each for Eminente.fr and WeLoveGaming.de. Silver.fr secured $2,725, Checked.co.uk kicked in $2,600 and Mein-Bauplan.de delivered $2,508. VIPTicket.de tacked on $2,451 while four others - E-Bike.it, Immobilienrendite.de, SIC-Group.de and YFood.co.uk - contributed $2,280 apiece. Also, OnBoard.co banked $2,000.

At DomainLore.uk, Micro.co.uk collected $1,444, Animal.uk caged $1,105 and Contact.uk corralled $1,045. Elsewhere, ESM.us sold for $1,000 in a private transaction.

If there are country code extensions in our report that you are not familiar with, you can look up the nation each extension goes with here.

Non .com gTLDs (.net, .org and others, including new gTLDs)

The non .com gTLD camp had reason to be happy too, especially with that big sale of Ready.org at $169,888 via DomainMarket.com. That was one of four domains from this group to make the all extension leader board you saw above. The the highest sale in this category that you haven't seen yet is #5 on our latest Non. Com gTLD Top Sales Chart - that is Sedo's $6,000 sale of new gTLD One.space.

Sedo accounted for seven of the charted sales. The only other venue with more that one was Afilias who banked $5,330 for #6 Element.global and #7 Target.global at $5,200.

Here is how the non .com gTLD sales stacked up for the week ending ending Sunday, March 8, 2020:

Non .Com gTLD Top Sales Chart
Highest Reported Non .Com gTLD Sales - Mon. March 2, 2020 - Sun. March 8, 2020
(Foreign currency to U.S. Dollar Conversions Based on Rates in Effect March 11, 2020)

Domain
Sold For
Where Sold

1. Ready.org $169,888 DomainMarket

2. Broker request removal of name (was subject to NDA) $41,000 N/A

3. FHE.org $11,000 Sedo

4. Breathworks.org €8,495 = $9,684 Sedo

5. One.space $6,000 Sedo

6. Element.global $5,330 Afilias

7. Target.global $5,200 Afilias

8. US.app $4,000 Sedo

9. Casinovergleich.info £3,000 = $3,900 Sedo

10. October.group $2,729 Sedo

11. Service.club $2,000 GoDaddy

12. Sponsored.link $1,888 TLDInvestors

Now that you're up to date on what happened over the past week, check out how the leaders stand year to date in all categories by visiting our Year To Date Charts page.

*****

As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better, just drop a note to [email protected]. We truly appreciate the industry leading companies who share their sales information with us to help everyone in the business get a handle on current domain values.

Every Wednesday we publish the highest reported domain name sales for the previous week. On Mondays and Tuesdays our contributors send us their sales data for the previous 7 days. We then compile that information and write this article to give you the most comprehensive sales report in the industry.

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.

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