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August 23, 2017

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Pair of 3-Letter .Coms Top This Week's Sales Chart - One Reaches Six Figures

Three-letter .coms are the gift that just keeps on giving. Two more sit at the top of our latest weekly all extension Top 20 Sales Chart including one that broke the six-figure barrier. That was OMF.com, a domain that changed hands for an even $100,000 in a private transaction. The runner-up was Sedo's $36,600 sale of IPB.com - an illustration of how widely sales prices can vary in this category, depending on how deep a particular buyer's pockets are and how badly they want a specific letter combination. 

Thanks to George Kirikos, we also learned this week about a sale of First.com for more than $200,000 but can't chart it because the exact price hasn't been nailed down. The information George found in an SEC filing made by the seller, Sitestar, provides a very good ballpark estimate though. Elliot Silver wrote about that at DomainInvesting.com over the weekend and figured, based on a common commission rate of 15%, the price was likely in the $230,000 range (which would have made it one of the 15 biggest sales reported so far this year). Today I got in touch with the broker who handled the sale and he told me that due to an NDA he couldn't comment on the transaction one way or another. 

By Ron Jackson

In an interesting twist, while we can't list the latest sale of First.com on this week's chart, we were able to add a $200,000 sale of the name 11 years ago to our 2006 Top 100 Chart (where it is tied for #29). That is because the same Sitestar SEC Filing that revealed the 2017 sale also reported that was the amount the company paid when they acquired First.com in 2006. Thanks to George for another great piece of detective work in bringing this one to light!

Now back to the week's chartable domains.  The next four spots on the Big Board all went to .coms. Michael Mann's DomainMarket.com sold #3 NorthLife.com for $32,500 (Mann said he acquired the name for just $150 in 2010). Mann also sold #6 OwnTheExperience.com for $25,000 in another super high ROI flip, having picked that name up earlier this year for $71!

Sandwiched in between Mann's two sales are a pair of $30,000 transactions that tied for #4. Scott Marshall acquired Ella.com through Afternic.com in one of those deals and Michael Posner sold YourBet.com via GoDaddy's brokerage in the other. 

The .coms wound up claiming 13 of the 20 chart entries with four going to ccTLDs and the other three to non .com gTLDs. That country code quartet was led by Sedo's $21,240 sale of #7 Rechnung24.de. Sedo accounted for the other three ccTLD sales as well and wound up piling up 11 chart entries overall. Their haul also included the biggest non .com gTLD sale - a new gTLD - #13 Cloud.market at $10,620.

Here is how all of the sales leaders stacked up for the week ending Sunday, August 20, 2017:

HealthInsurance Services, Inc
eHealthInsurance Services, Inc
eHealthInsurance Services, Inc

The DN Journal Top 20 
Highest Reported Domain Sales - Mon. Aug. 14, 2017 - Sun. Aug. 20, 2017
(Foreign currency to U.S. Dollar Conversions Based on Rates in Effect August 23, 2017)


Sold For

Where Sold
1. OMF.com $100,000 Pvt Sale
2. IPB.com $36,600 Sedo
3. NorthLife.com $32,500 DomainMarket
Ella.com $30,000 Afternic
YourBet.com $30,000 GoDaddy
6. OwnTheExperience.com $25,000 DomainMarket
7. Rechnung24.de €18,000 = $21,240 Sedo
8. MejorAtuvida.com $20,000 DomainMarket
9. 7306.com $19,500 Sedo
10. Justice4All.com $15,000 Sedo

11. Mitarbeiter.de €11,000 = $12,980 Sedo
12. Orlando.co.uk £9,825 = $12,576 Sedo
13. Cloud.market €9,000 = $10,620 Sedo
14. Format.net $10,000 Sedo
15. Apartment.in $9,950 Sedo
Bitcoin.global €8,000 = $9,440 .GLOBAL Registry
Scener.com €8,000 = $9,440 Sedo
TheDress.com €8,000 = $9,440 Sedo
19. 8BI.com $8,900 DomainsNext