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January 11, 2017

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Rick Schwartz Banks Over $2 Million With Blockbuster One-Two Sales Punch

Editor's Note (1/11/17 update):  We thought the sale of XXXVideos.com had been finalized by Rick Schwartz in November 2016 for $1,368,000. However, on New Year's Day 2017 I got a note from Rick telling me the sale had fallen through. To avoid this kind of scenario it is our policy not to chart a sale until it has been fully paid for and transferred to the new owner. To see what happened in this case I reviewed my November correspondence with Rick and found the error was mine. 

When I got his note the domain had already been transferred to Escrow.com and  it resolved to the buyer's website. Rick wrote that the deal had been financed with Escrow.com holding the paper and was closed in September. I took that to mean final payment had been made in September but in re-reading it Rick was referring to the terms of the deal having been closed at that time - terms that wound up not being met, so the domain was sent back to Rick. We have retracted the sale (but leaving the original article in place) and have removed the sale from our 2016 Top 100 Sales Chart.

For a guy who has gone into "semi-retirement" Domain King Rick Schwartz is still having some very productive sales days. In fact Rick just let us know he has closed the second biggest sale of the year to date, moving XXXVideos.com for a whopping $1,368,000. At the same same time Rick revealed that he sold 997.com earlier this year for  $688,888.88 (the 9th biggest sale of the year to date).

By Ron Jackson

Rick said he originally acquired XXXVideos.com for just $920 in 1997 and that over the years leading up to the sale the name had produced around $150,000 in revenue for him. The buyer of the domain has chosen to remain private. Schwartz said 1997 was the year "the light bulb went off" for him, sending him off on a buying spree in which he acquired what proved to be some of his best names. 

Schwartz picked up 57 names from their original owners that year after previously hand registering most of the domains he owned. This may have been the birth of what we now know as the aftermarket. It was before Escrow.com so each purchase was a risk as you sent off your money and hoped for the best. Still Schwartz said he was only stiffed one time when he sent someone $1,000 for a domain that the "seller" never delivered.  

As excited as he was about the XXXVideos.com and 997.com sales, Schwartz said he was even happier about a deal he made with a company that wanted to rebrand from a .io domain to his Teem.com. In addition to a six-figure cash component he got stock in the company that could prove to be worth much more in the long run. All told Rick has millions of reasons to be especially thankful this Thanksgiving!

The ccTLDs also had a very productive week piling up eight entries on our latest all extension Top 20 Sales Chart including three of the five biggest sales. That group was led by Apartments.co.uk, a domain that Hubbard Media sold to CoStar Group for $75,000 in the 5th biggest ccTLD sale of the year. 

In another landmark sale, Park.io moved Tank.io for $60,000 - a price that Park.io's Mike Carson believes is the highest ever paid for a .io domain (we have none higher in our records that go back to 2003). 

Rounding out the week's first five was C.at at $59,630, a name that was one of many ultra short .AT domains that Sedo has sold in a series of special November auctions that is still underway with the 3rd and final sale ending Monday (November 28). Four more of those .AT sales made the Big Board as you will see below. 

Sedo wound up sweeping 15 of the 20 chart entries with Afternic's sale of #20 SuccessIncubator.com for Joe Alagna at $8,050 one of the few exceptions. With .coms piling up 12 chart entries and the ccTLDs eight there was no room for the non .com gTLDs who were shut out for the second week in a row. Here is how all of the sales leaders stacked up for the week ending Sunday, November 20, 2016:

HealthInsurance Services, Inc
eHealthInsurance Services, Inc
eHealthInsurance Services, Inc

The DN Journal Top 20 
Highest Reported Domain Sales - Mon. Nov. 14, 2016 - Sun. Nov. 20, 2016
(Foreign currency to U.S. Dollar Conversions Based on Rates in Effect November 23, 2016)


Sold For

Where Sold
1. XXXVideos.com (Sale retracted) $1,368,000 Pvt Sale
2. 997.com $688,888.88 Pvt Sale
3. Apartments.co.uk $75,000 Pvt Sale
4. Tank.io $60,000 Park.io
5. C.at €56,000 = $59,630 Sedo
6. HNW.com €51,000 = $54,060 Sedo
7. ELW.com $31,555 Sedo
8. 1.at €26,008 = $27,568 Sedo
9. FlexibleDieting.com $27,000 Sedo
10. At.at €20,500 = $21,730 Sedo

11. E.at €12,500 = $13,250 Sedo
12. Brustkrebs.de €11,900 = $12,614 Sedo
13. TwinBet.com $12,000 Sedo
14. Ch.at €10,002 = $10,602 Sedo
Gruppenreisen.com €10,000 = $10,600 Sedo
NRGY.com €10,000 = $10,600 Sedo
17. QuickSell.com $9,450 Sedo
18. Cathaybk.com $9,000 Sedo
19. SoftSecrets.com $8,500 Sedo
20. SuccessIncubator.com $8,050 Afternic

Keep in mind that these are the highest value cash only sales that have been reported to us in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both. Our procedure for verifying the accuracy of domain sales reports is available here.

CLICK HERE for our Year-To-Date Top Sales Charts

Click Link Below for
The All-Time Top 20 All-Cash Domain Sales Reported By DNJournal.com
 (2003 to Now)

.Com Supporting Cast

Sedo led the .com supporting cast of four figure sales with ExoEnergy.com at $8,000. AreaDocks.com and Textuts.com tacked on $7,500 each while another pair, CharterUp.com and Xparcel.com, posted $7,000 apiece

FlyPilot.com touched down with $6,750 on board, Keesy.com and Naturisme.com notched $5,300 each and SongBox.com belted out $5,299. Sedo had 28 more four-figure sales ranging from $2,000 to $5,000 that are listed in the table below:

Additional Sedo .com Sales Between $2,000 - $4,000
justsafe.com $5,000   mobiletireshop.com $2,650
tapeking.com $4,995 mudtopia.com $2,650
safeyourlife.com $4,240 gearstar.com $2,549
kidsandus.com $4,177 zuschlag.com $2,544
missionunited.com $4,000 neatpay.com $2,500
consulto.com $3,999 digitaloptimization.com $2,495
hboss.com $3,604 subj.com $2,480
novelt.com $3,500 freebulksms.com $2,450
vanuatutourism.com $3,388 qconcurso.com $2,388
roomlets.com $3,179 spotsapp.com $2,250
f13.com $3,100 dnaacess.com $2,239
carbethinn.com $3,000 geholdings.com $2,200
emew.com $3,000 chagrin.com $2,000
moqawel.com $2,800 rougette.com $2,000

At Michael Mann's DomainMarket, ParticleDesign.com drew $5,100 while FastFwd.com and TheIndiaStory.com added $5,000 each. Mann said he hand registered the latter two domains and paid just $59 for ParticleDesign.com in 2009.

Country Codes

The ccTLDs were led by the eight sales you saw on the all extension leader board above with Apartments.co.uk setting the pace at $75,000. The highest sales in this category that you haven't seen yet are a pair of names that tied for #9 on our latest Country Code Top 20 Sales Chart. Those are DO.at and GH.at at $6,572 apiece

Those two domains were among 11 from Sedo's short .AT auctions that landed on this week's leader board. Two others kicked off the second half of the elite list with #11 Bo.at docking at $6,466 and #12 DE.at delivering $6,361.

Sedo wound up sweeping sweep 18 of the 20 chart entries missing only the top two. Here is how the country code leaders stacked up for the week ending Sunday, November 20, 2016: