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DNAcademy.com
Founder Michael
Cyger has earned kudos
for the site's diverse offering of
courses designed to help digital
investors and entrepreneurs achieve
success. Michael now has
another real world case study he can
share of how a premium domain sale
can be structured in a way that
generates profits long after the
sale agreement has been signed - his
own cash & equity sale of Brew.com
this month.
While
the exact terms of the Brew.com deal
are subject to an NDA, Cyger said
the cash component alone would put
the sale among the
year's 10 biggest to date.
Better yet, he expects the equity
stake he got in the business the
buyer is building on the domain will
end up being worth seven figures
in the long run.
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Michael
Cyger
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Image
from Bigstock |
Brew.com
was purchased by the new
company's Founder & CEO Jijo
Sunny who discussed the
venture in this Twitter
thread. Jijo and
his team launched another
company, BuyMeACoffee.com,
earlier this year. As it
happens, neither that
company nor Brew.com is
involved in the coffee
business. The
"coffee" is a metaphor
for small donations made to
all kinds of creators of
quality content - artists,
designer, writers,
developers, etc.
BuyMeACoffee.com is a
platform that showcases the
creators and collects the
donations. For that, the
site collects 5% of the
amount donated.
Brew.com,
which will be a separate
enterprise, could be thought
of as a premium |
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version
of BuyMeACoffee, one that
will feature the best
content with exclusive
rewards and perks in an ad
free environment. |
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Cyger
told us, "I'll be a member of
Brew's Advisory Board for the
next few years as they launch and
scale. It's a deal that will be
worth seven figures when Brew.com
gets traction and I'm really proud
to be associated with Jijo, his
brother Joseph, and the
entire Brew.com team. It's going to
be an exciting journey!"
Cyger
added, "They are located in San
Francisco and are applying to Y
Combinator. Like most
startups, they have no formal office
space so I asked Escrow.com
General Manager Jackson
Elsegood if we could borrow
their conference room in San
Francisco to meet, complete due
diligence and sign the paperwork for
the Brew.com deal. Jackson, Brian
Tharp and the entire Escrow.com
team were very generous in allowing
us to use their facilities."
(Left
to right: Jackson Elsegood
(Escrow.com), Madhavan
Ramakrishnan (Brew.com), Jijo
Sunny (Brew.com), Michael
Cyger and Brian Tharp
(Escrow.com).
In
closing Cyger noted, "My hope
is that more founders with
innovative and industry changing
ideas go with a stellar brand and
domain name from day 1 because
as I wrote in this blog
post: "New research
shows that choosing the right name
– and more importantly, the
right domain name for your
business – can have an outsized
impact on the success of your
business, including trust,
authority, credibility, visibility
and fundraising."
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(Posted
November 20, 2018) |
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