Another  rare two-letter .com domain has changed hands and as is so often the case with these highly prized assets, the name went to an investor based in China. This time it was MK.com in a $700,000 all cash deal closed by veteran broker Joe Uddeme at NameExperts.com. 

When we do the next weekly update of our 2018 Top 100 YTD Sales Chart Wednesday evening that will make MK.com the 5th biggest sale reported so far this year. It is interesting to note that Joe also had the 5th biggest sale on our 2017 Top 100 Chart with a blockbuster $1,750,000 sale of 20.com.

Uddeme told us he contacted multiple large corporations, including Michael Kors and Mary Kay, that would have been natural homes for a marquee domain like this but surprisingly passed (many Kors products, especially handbags, have an MK emblem on them). A $700,000 purchase would have been peanuts to a corporate giant like Kors who logged over $4.7 billion in revenue in its 2018 fiscal year.  However, many companies still fail to understand the value and prestige this kind of domain can add to a brand (even one that is already a prestigious one).

Joe Uddeme
NameExperts.com

That point is not lost on the investors that have been acquiring the very few 2-letter .coms that made it to market (there are only 676 possible combinations in the two-letter .com universe and many reside with owners that will never let them go). No one can say for sure how their investments will pan out but, as with physical real estate, when you invest in quality you certainly improve your chances of a solid return in the long run.