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Duarte
(at right above), a native of Brazil
who is now based in Boston,
enlisted well-known domain
investor/developer and crack
conference moderator Braden
Pollock (at left) from LegalBrandMarketing.com
to help orchestrate the show's
business sessions.
Below:
Duarte and Pollock welcoming
attendees at the start of the first Domaining
Americas conference Saturday
morning in Rio de Janiero.
(All photos in this article are
courtesy of Domaining Americas).
Above:
In the show's first business
session, Olga
Cavalli (standing at
right) provided a look at the South
and Central American Domain Market
and how it compares globally. Olga (DominiosLatinoAmerica.co)
is Senior Advisor, Argentina's
Ministry of Foreign Affairs, a
Member of the ISOC Board of Trustees
and Former ICANN GAC Vicechair
(2014-2017).
Below:
Next up, in one of the day's most highly
anticipated sessions, Núbia Mota,
Sales Director at VTEX OMS, Omnichannel
(an extremely popular ecommerce
platform in Latin America), covered
how marketing is evolving in South
America, including top trends,
challenges and opportunities.
Ms.
Mota (standing at left above and
in the photo below) brought along
VTEX colleague Jonathan
Carvalhosa (standing at right
above) to provide additional
ecommerce marketing advice to the
appreciative audience.
Above
& below: In the final morning
session Saturday, Rubens Kuhl,
the Product Marketing Manager at Nic.br/Registro.br
(administrator of Brazil's .br
ccTLD), provided background on South
America's most most popular country
code extension. Approximately 4
million .br domains are currently
registered.
Above
& below: At 11:15 am it was time
for a coffee break (along
with tasty pastries) and some
informal networking at the Grand
Hyatt Rio de Janeiro. The
conference venue offered broad views
of Rio's beautiful waterfront
scenery from most of the
conference's meeting rooms.
Above:
The afternoon sessions began
promptly at 12 Noon with Radix
Registry's Consulting
Regional Manager, Erica Saito,
covering new Top Level Domain
extensions (new gTLDs) and
how they are making a splash in
South America.
Below:
Erica was followed by João Smith
(JustChannels.com.br)
who expanded on the theme, saying
both gTLDS's and Geo domains
are becoming an increasingly
valuable asset class in South
America where demand for them is
continuing to grow.
Above:
Startup activity has also
been growing in Latin America
so the final business session of the
day was devoted to that topic. Los Angeles
based entrepreneur Braden Pollock,
who has had many successful startups
of his own, was a featured speaker
on that topic.
Below:
Though the day's formal business
sessions were now over the
conversation with Braden
(front left) and Abner (front
right) moved outdoors where some of
the attendees huddled before the
show's mid afternoon luncheon.
Above
and below: One thing that
Domaining Americas is doing
differently than other conferences
is ending their business day early
enough (around 2pm) to allow
attendees to have lunch (which was
held at Papa Vicenzo's on Saturday)
then head out to explore their host
city. With the attractions of Rio
de Janeiro waiting just outside
the Grand Hyatt's doors, that proved
to be a popular idea, especially
among those who have never had a
chance to visit Brazil's famous
metropolis before.
Above:
Before heading out on the town this
group at
poolside waved goodbye to opening
day at Domaining Americas.
They were back for the second day of
business Sunday (still underway as I
am writing this) and I will have all
of those closing day photos and
highlights for you in my next
Lowdown post.
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