Domain
brokerage and consultancy
GGRG.com
has
released their latest free
quarterly report
breaking down aftermarket sales and
development of "liquid domain
names" in the 2nd quarter of
2018. GGRG defines liquid
domains as being very short .com
domains consisting of all letters
(L) or all numbers (N), as
well as 3-character (C) .coms
that have a combination of
letters and numbers. GGRG terms
these categories "liquid"
domains because they are relatively
easy to sell at prevailing market
rates.
In
recent years a very high demand for
these kinds of domains in China has
been pushing prices upward but with
a major slowdown there, that trend
has now reversed. In 2Q-2017
GGRG Founder Giuseppe Graziano
noted, "The median values of disclosed transactions
recorded very large decreases in almost all categories. This calls for caution in view of the early Q3 results which are indicating sharp valuation drops for Chinese premium
4Ls."
With
respect to total dollar volume, the
GGRG report noted, "Escrow.com recorded
$12 million in transactions, with the strongest categories being the 3Ls
($4.8M) and 4Ls ($4.3M). These values are in line with last quarter and signal a
notable growth in the 3Ls
category. ShortNames.com recorded
$5.4
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GGRG
Founder Giuseppe Graziano
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million in transactions, with the most traded categories being
3Ls, 4Ls, and 5Ns, respectively at
$1.4M, $1.6M and $1.3M. The
5th percentage values (a
measure of floor prices - the
lowest end of the price range for
each category) gave us mixed signals: on one hand 5Ns and 3Ls showed record increases
(+56% and +31%), on the other, 4Ls - the category which accounts for
75% of all liquid domains - dropped
13%."
Another
passage in the report indicated the inception of the
GDPR last May that brought
significant changes to the ownership
data that was still publicly
available likely affected their
domain ownership analysis . GGRG
noted, "For the first time, we recorded a drop in Chinese ownership, coupled with
a sharp decrease in the number of domains associated with European registrants (down to 4.6% from 7.4%). This could be easily explained by the new privacy rules
affecting European owners. The gainers were the "rest of the world" (+4%, from 7.7% to 11.7%), the N/A category and, in small measure, the US, which gained 1%.
China remains the largest owner of liquid domains with
165,000 domains associated with Chinese registrants."
Looking ahead, the GGRG report said,
"A significant decrease in the wholesale value of Chinese Premium domains
might signal that the tide is
shifting away from China and back to the
West. Chinese owners might start to
finally sell inventory. Once again, we expect Western investors and end users to focus on the most premium liquid domains when looking at buying opportunities:
specifically, acronyms with Western Premium letters and
Keyword domains. We retain our recommendation for investors to focus on quality over quantity."
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