Update to this story: Shortly after this article was posted we learned that even though the SEC filing noted the sale of a single domain, a second "sound a like" domain, Go2.com, was apparently included with GoTo.com. Go2.com would constitute a small portion of the transaction value but since we can only chart individual domain sales (and exact prices paid for them) we won't be able to add GoTo.com to our charts. Even so, it was clearly valued at a higher level than any sale that has been charted thus far in 2018 and is very noteworthy news.

It looks like  our Year-to-Date Top 100 Domain Sales Chart will have a new leader when it our next weekly domain sales report comes out Wednesday evening (May 2, 2018). Unless a bigger sale is revealed between now and then, the honor will go to - appropriately enough - GoTo.com at $2.5 million. That is more than double the amount paid for the previous 2018 leader, Super.com, a domain that sold for $1.2 million.

As he has done with so many other major previously unreported  major domain sales, veteran investor George Kirikos uncovered the Goto.com sale while going through corporate SEC filings today. In this filing, made by LogMeIn, Inc., the company stated on page 17 that they had spent $2.5 million for a domain

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name earlier this month. By using DomainTools Reverse WHOIS and WHOIS history George was able to identify GoTo.com as the name that was purchased. LogMeIn is already using the name as a shortcut to their popular GoToMeeting.com site.

Kirikos also pointed out, "GoTo.com is a domain with a quite rich history (it was an IdeaLab spinoff, was publicly traded itself at one time, won money from Disney, was a pioneer in pay-per-click advertising, was renamed to Overture, etc.)"

As he has done past, Kirikos broke this news on his Twitter feed. If you are not already following him you might want to start. Were it not for his financial research skills there are countless top tier sales that might never had appeared on our charts. In addition to being the first to learn what George  uncovers on that front you will benefit from the steady stream of domain industry information and insights that he provides.