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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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Latest
GGRG Report on Liquid Domain Sales Breaks Down
How Short .COMS Fared in 4Q-2017
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Domain
brokerage and consultancy
GGRG.com
has
released their latest free
quarterly report (.PDF
file) breaking down aftermarket
sales and development of
"liquid domain names" in
the 4th quarter of 2017. GGRG
defines liquid domains as
being very short .com domains
consisting of all letters (L)
or all numbers (N), as well
as 3-character (C) .coms that
have a combination of
letters and numbers. GGRG terms
these categories "liquid"
domains because they are relatively
easy to sell at prevailing market
rates.
GGRG's
latest report, produced by Founder Giuseppe
Graziano in conjunction with Escrow.com,
Intelium.com
and ShortNames.com,
said, "In Q4, the disclosed transactions for liquid domains, as reported by ShortNames.com,
nearly doubled from $5.4
million to $9 million. The total liquid domain turnover
went up (from 3,449
sales to 5,256), confirming that there might be a negative seasonality factor in the 3rd quarter for liquid domain sales. At the same time, Escrow.com sales volume
went down 25% from $24
million to $18 million. According to Escrow.com, the most traded category in Q4 was
3-character .com domains
($6.4 million), followed by 4-letters at
$4.6 million and 3-number .com domains at
$3.97 million, the latter boosted by
a record 3N portfolio sale by Rick
Schwartz."
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GGRG
Founder Giuseppe Graziano
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The
report added, "Following the trend in our past reports,
China continues to be the largest net gainer of liquid domains, adding over
10,000 domains (1.64%) in Q4. China now owns
31.17% of all liquid domains, with Chinese registrants controlling
over 50% of the 5Ns (a 5% increase from last quarter),
45% of the 4Ns and 42% of the 2Ns. The
United States is a distant second at
17.51%, after losing 10% of the 2Ls and
8.28% of 3L domains in Q4...The rest of the world and
Europe are stable at the 4th and 5th place, respectively with
7.64% and 7.13%. European owners represent approximately 10% of registrants in the most developed categories (2Ls, 2Cs and 3Ls), which suggests that liquid domains are perceived as brands rather than investments in the
European Union."
In
its forecast for the current quarter
that will end March 31, GGRG noted,
"Q1 is typically a slow
quarter, with fewer transactions due
to a decrease in activity around the
Chinese New Year. It is
possible that the fall in the crypto
currency prices could generate
additional liquidity from the
investors who are looking to hedge
themselves from high volatility. The
performance of the equity markets
could also influence the
liquidity flowing into domain
names. While the market is still
uncertain, the overall negative
trend is likely to continue even if
a few large transactions in the most
valuable categories might keep the
overall sales volume high."
These
are just a few highlights from the
latest GGRG report. You will find
much more data in the full report here.
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(Posted
February 20, 2018) |
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