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Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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Radix
Excited About Attention New Companies Built on
Their TLDs
Received at Web Summit 2017
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The
massive 2017 Web Summit
conference concluded earlier this
month with some 60,000
attendees from 170 countries
converging in Lisbon, Portugal
for the event. Radix
Registry was one of the
several domain industry companies
that participated in Web Summit and
they were kind enough to share some
photos and details from their
experience at the big show.
Radix,
who operates one the largest
portfolios of new gTLD domain registries, told us their Startup
League program supported
over 50 startups on its domain
extensions at Web Summit. As I have written
about before, in an
initiative designed to encourage new
companies to adopt Radix TLDs,
Startup League offers select ones a
comprehensive go-to-market
package that includes up to 100%
sponsorship discount on exhibit
booth fees, branded merchandise,
media coverage and exposure to
investors and industry influencers.
Over
500 startups from around the world
had
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applied
to exhibit at Web Summit with the
support of the Startup League. Of those,
over 50 startups were chosen and one
of them, WATR.TECH
from the United Kingdom, was
ranked among the top 3 finalists
at the event’s coveted PITCH
competition that had over
1,000 applicants.
Tanisha
Gupta (center) welcoming
visitors to the Startup League
booth at Web Summit.
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Radix
reported this was the
first time an event as
big as Web Summit had
over 50 startups
on |
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Suman
Das
Startup League Brand
Manager |
new
gTLDs coming together
for an exhibit to such
a massive audience -
one that included over
2,000 startups, more than
1,000 investors and
over 1,200 speakers
including former U.S.
Vice President Al
Gore, the former
President of France,
Francois Hollande,
who is now Chairman of
Generation Investment
Management, and Margrethe
Vestager, the
European Commissioner
for Competition who
recently slapped
a bill of $2.7B on
Google on antitrust
issues.
As
you would expect,
Radix was especially
excited about being
able to give their new
gTLDs such large scale
visibility. Startup
League Brand Manager Suman
Das said,
“Startups at Web
Summit showed great
interest in Radix’s
9 domain extensions,
with some of them
having switched over
from a legacy TLD or a
ccTLD to a .TECH or
.ONLINE. This helped
them amplify their
virtual brand with a
more impactful and
meaningful domain
name.” |
Some
of the startups founded on new
gTLDs that Radix cited for
gaining significant traction
at Web Summit are noted in the
table below:
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Silvia
and Francisco from
Pavext.tech at The
Startup League's Web
Summit booth. |
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Brad
Pfeffer, CEO, of another
exhibiting startup, animall.online,
said “Events like Web Summit
are crucial for
startup-success. However, the
logistics involved in making
it happen are overwhelming.
With Startup League’s
backing, the entire process
was managed smoothly. They
provided us with sponsorship
funds, marketing collateral
and ensured that our presence
at the event was an enormous
success. Startup League’s
guidance at every stage was
priceless.”
Suman
Das added, “We are excited
to amplify the program
further in 2018; not just
by onboarding more startups on
new TLDs but also by enhancing
the experience of our existing
startups through additional
benefits. Moreover, we will be
creating a robust platform for
them to interact with each
other as well as with our
partners and mentors.” |
The
team from MarketingMadheads.online
used their unique
fashion sense to draw
attention at Web
Summit 2017! |
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(Posted
November 20, 2017) |
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