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broad NameSummit
is describing itself as "A
Digital Branding Conference"
rather than a domain
conference. Show
Co-Founder Jason Schaeffer said
the show is built around the
idea that "everyone is an
influencer whether you have 1 million followers or just one, whether YOU are the brand or work for one, we are covering what you need to build your brand, reach and messaging." You can check out
their full
agenda here.
(Left
to right): NameSummit
Co-Founders Jason Schaeffer
and Steven Kaziyev
and
Andrew Rosener (who is
Co-Producing the conference
along with Ari Goldberger).
I
think Schaeffer (from
ESQWire.com), Kaziyev (NewYorkMedia.com),
Rosener (MediaOptions.com) and
Goldberger (ESQWire.com) were wise to
expand the reach of the
event, especially with its
location in New York City
where so many companies
associated with the various
facets of building and
marketing a business are
located. With the cross
pollination between those
fields and its face to face
networking opportunities,
NameSummit should appeal to a
broad range of internet
professionals in the Big
Apple.
I'm
sure some are thinking that
sounds good but many (if
not most) domain investors
are not interested in
developing a business - they
are perfectly content with
simply buying and selling
domains.
Why would they want to go to a
conference where a lot of the
content will be devoted to
areas they may not be that
interested in? Before I even
had a chance to ask that
question, Jason Schaeffer
mentioned to me, "Underlying
everything at
NameSummit will be the consistent
message that you need a
domain name and home for your
content, so we are
striving to provide a
positive platform for domains
and gTLDs. That’s
precisely why we created this
event."
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It's
a great point,
especially in a time
when some new business
owners think a Facebook
account is all
they need for their
online presence
(overlooking the
obvious fact that
doing that essentially
turns the keys to
your business over to
Facebook rather
than keeping your enterprise
under your
control where it
belongs. If Facebook
decides you have
violated their rules
in some way - real or
imagined - they can
instantly put you
out of business online
which - in today's
world - pretty much
means out of business
all together."
At
NameSummit, you can
help the organizers
reinforce that |
Image
from Bigstock |
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message, but
of more immediate
importance, you can
meet face to face with
a lot of people
getting ready to set
up and brand a
business - people for
whom you may just
happen to have the
perfect domain name
for their enterprise. |
Also,
I've always believed domain
investors would be wise to
develop at least one
website. It is a great
skill set to have and if you
hit on an idea that attracts
an audience you could create a
new revenue stream that could
come in very handy in between
the ups ands downs that come
with relying purely on domain
sales and monetization. You
can learn how to do that at
NameSummit and do it a
comfortable setting where you
will see many of those domain
industry faces you've become
so familiar with over the
years including, to name
just a few, Tobias Flaitz (Sedo
CEO), Rob Monster (Epik
CEO), Jeff Sass
(.CLUB), Lori Anne Wardi (Neustar),
Ari Goldberger (ESQWire.com),
Larry Fischer (GetYourDomain.com),
Brett Lewis (Lewis &
Lin), Amanda Waltz
(BrandIT), Victor Pitts
(MMX), John Colascione
(LongIsland.com) and many
more.
I
will also be there to cover
the event from start to finish
for our readers (with daily
photos & highlights in
this column) and am also
looking forward to seeing all
of you who can make it in
person. I'm sure it is going
to be time very well spent! |
