Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson.
Can
a New Cryptocurrency & Blockchain Technology
Topple Google? A Startup Launching Next Week is
Counting On It
I
first metserial
entrepreneurColin
Pape at the 2009
GeoDomain Expo in San
Diego, where the Founder &
CEO of the ShopCity.com
local community commerce platform
came to share information about the
innovative company he had started
the year before. ShopCity is still
going strong despite Pape having
to simultaneously focus on an anti-trust
complaint he lodged
against search engine giant Google
in 2011. Pape contended that Google
rigged its search results to make it
hard for consumers to find local
sites in the ShopCity network.
That
experience left Pape convinced that
someway, somehow a viable alternative
to Google had to be created. On the surface, given
Google's dominance in search, that
would seem to be an impossible task,
but Pape believes the emergence of blockchain
technology and crypto-currencies
has created an opportunity to completely
remake the search landscape. In fact in
his latest venture, he intends to
make it happen with the team he has
assembled to bring Presearch
to the market. The
project will officially liftoff at 10am
on Tuesday, July 25, 2017 when
an Initial Coin Offering will
begin to build funding.
Colin
Pape
Presearch Project Lead
The
company describes Presearch as an open, decentralized search engine that rewards community members with
Presearch Tokens for their usage, contribution to, and promotion of
the platform.
Their website
notes, "Presearch has an innovative go-to-market strategy to target the most frequent searchers - web workers - and gain early adoption, on our way to releasing future versions of the open source platform that will utilize a
blockchain-based index, curated by the
community."
Here
are some key bullet points outlining
the strategy:
Decentralized
Search
Token
Ecosystem
Open and transparent ranking factors enable content creators to access a level playing field, and users the choice of which data sources to utilize.
Community-driven decision-making process ensures that everyone’s interests are aligned, and the best content is surfaced and displayed.
Ability to vote on and fund dev projects provides ability to influence and improve the platform, and earn tokens for contributing.
Tokens can be purchased during the Presearch Token
Crowdsale July 25.
Tokens will be issued to early adopters to reward usage and promotion of the platform.
Token-holders will be able to vote on decisions, suggest / fund dev projects
Devs will receive tokens for contributing to features / projects.
Advertisers will be able to purchase targeted, non-intrusive, keyword sponsorships with DSTs
The
full details on Presearch are
available in this comprehensive White
Paper (.pdf file). While
many will find it hard to imagine
anyone putting a dent in the massive
machine that Google has become,
Presearch has already made believers
of some important supporters. In
fact, earlier this month Presearch
was featured
on CNBC with Tim
Enneking, the Managing Director
of Crypto Asset Management,
picking Presearch as one of his
three recommended plays in the
crypto world.
The core tenet of the Presearch strategy is that
The Community Knows Best. In
the weeks and months ahead they will
be putting that belief to the test.
As daunting as the task may seem,
there is some precedent - after all
David did defeat Goliath.
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