One of my favorites stories in the book underlined the value of being persistent and taking the initiative. Jeff recounts how he found two scruffy young guys from Maryland sleeping on the stoop at Troma when he came in to work one day. They had been there all night after taking the bus to New York City. The duo loved Troma movies so they shot a production of their own in the unmistakable Troma style on video (rather than expensive film they couldn't afford). They then went to New York with no appointment, hoping to show their video to Troma co-founder Lloyd Kaufman (who wrote the foreward to Jeff's book). 

Kaufman ignored them all day but in late afternoon finally relented and agreed to look at their tape. He was so impressed Troma licensed it and Redneck Zombies became the first movie shot on video to get widespread distribution by a film studio (and one of the guys was hired to work for Troma)!  

Troma was a most unusual place to work in those days  and the anecdotes alone are more than worth the price of the book - but when you add in the value of the business and marketing tips (and some real insight into what makes Sass and the .CLUB machine tick) it is a no brainer - get a copy today. But I warn you - once you read it, curiosity will likely get the best of you and your  Netflix queue - like mine - will rapidly be filled with Troma titles. I've already gotten The Toxic Avenger and Sgt. Kabukiman N.Y.P.D. (which Jeff also appears in) with a half dozen more in the line up - and that's just scratching the surface. I know I may not find a Citizen Kane in here, but a journalist has got to do his research you know! With all of this source material to draw on and the positive reviews he has been getting, Sass, like Toxie,  may end up seeing his initial work giving birth to a string sequels too!