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operates a portfolio of new gTLD
extensions including .online,
.website, .tech and .store
to name a few.
As
is the case with most new gTLD
registry operators the sale of
premium domains at considerably
higher price points than standard
registrations is a key source of
revenue for Radix. These sales are
made through their registrar
partners or via marketplaces like Sedo,
Afternic, auctions, brokerages
and direct premium sales.
Some
are "annuity" sales (those
that carry a premium price that is
paid again with each annual renewal)
while others revert to a standard
renewal price after a one-time
premium price is paid when the
domain is purchased.
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In
3Q-2016, Radix reported 406 premium
domains were registered or renewed,
generating $607,818 in
revenue for them. .Online
produced the lion's share of that
income - $197,165 -
accounting for 37.5% of the
total. .Store was next at 19.8%,
followed by .tech with
15.9%. Five other
extensions were each in single
digits percentage wise.
Their
annuity sales were by far the most
lucrative, producing 86% of
their $366,071 in new
premium domain registration fees vs.
14% for one-time sales (those
with a high price up front that
reverts to standard renewals fees
after that). Their top one-time
sales were 1.store at $30,000,
Bam.tech at $15,000
and Hello.store at $10,000.
Their annuity sales were led by
eight domains that cost $6,500
each up front and require the same
amount to be paid again each
year as premium renewal fees.
Those domains were Reg.tech, Fire.host,
Project.space, Audible.store,
AWS.store, Showroom.store,
Bonds.store and Bot.store.
You
will find a lot more data on these
premium sales in this easy to read infographic.
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