Here's the The Lowdown
from DN Journal,
updated daily
to
fill you in on the latest buzz going around the domain name industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson.
Sedo
Used Record Breaking DMEXCO Show to Give 50,000
Digital Marketers a Fresh Look at Domain Names
We
have had a remarkable string
of conferences and shows over
the past two weeks that had domain
industry professionals traveling all
over the world. It started with THE
Domain Conference in Florida, continued
with the giant 2016 DMEXCO
digital marketing extravaganza in
Cologne, Germany and concluded
with Domainfest Asia 2016 in Hong
Kong, a show that just finished Thursday
night (Sept. 22).
Despite
the distance separating those
events, several dedicated pros
managed to make it to two of
them and at least one we know of,
.CLUB CMO Jeff Sass, made it to all
three - supporting his company's
claim that ".CLUB is Everywhere!"
Sedo
CEO Tobias Flaitz also deserves
special plaudits for flying all the
way from his home base in Cologne to
Fort Lauderdale to give a keynote
speech at THE Domain
Conference, then immediately flew
back to Germany for the opening of
DMEXCO, Europe's biggest digital
marketing expo. Sedo gave the
domain industry a major presence
at that massive event that drew a
record crowd over 50,000attendees
and more than 1,000 exhibitors. I've
just gotten some photos and video
from Sedo that will give you an
inside look at the extraordinary
show.
Sedo
CEO Tobias Flaitz
Above:
Sedo's huge booth at DMEXCO
had a homey feel in line with their
2016 theme - Your Domain is Your
Home. DMEXCO provides a great
opportunity to convey the value
of domain names to a huge
audience of leading Internet marketers
from across Europe.
Below:
(left to right) Christian Voss,
Sedo's Director of Marketing and
Public Relations, and Dima
Beitzke, Sedo Chief Sales
Officer, chat with a visitor to the company's
DMEXCO booth.
Above:
They say "the way to a man's
heart is through his stomach"
but when it comes to frozen
yogurt, Sedo knows that
applies to women too. So they
attracteda constant flow of
traffic to their booth by serving
the popular treat at no charge
with toppings named after new domain
extensions - a very clever way to
build both recognition and recall of new
gTLDs.
Below:
Lars
Steffen from ECO (a
European Internet Association) made
an appearance at the Sedo booth
where domain extensions were always
on center stage.
Sedo
also produced a two and half minute
video that will give you an even
better look at the DMEXCO experience:
With three shows in
two weeks now history, you might
think the Sedo crew could stop and
take a breather now, but Christian
Voss quickly dismissed that
notion noting "Next week I'll
fly to Bangalore (Bengaluru) India
for WHD.India!"
That is another major event that
attracts both hosting and domain
industry pros. WHD.India's parent
company, World Hosting Days,
recently bought the NamesCon
domain conference that returns to Las
Vegas January 22-25, 2017.
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