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March 15, 2018

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Super Sales Week Led By 5 Great Domains Totaling More Than $3.5 Million - Chart Topper Chalks Up $1.2 Million

What a difference a week makes. Last week at this time so little sales data had come in we decided to hold it and fold it into the single report you are reading now that covers the last two weeks of reported aftermarket activity. Things have a way of evening out over time but, with respect to domain sales, they went way beyond evening out as the flood gates opened over the last few days, led by a tidal wave of top dollar sales. A big chunk of those came from Name Jet and RightOfTheDot.com (ROTD) releasing sales that have now closed from their live and online auctions at the NamesCon conference in January. Their ledger produced the two blockbuster sales that lead our latest all extension Top 20 Sales Chart - Super.com at $1.2 million and Great.com at $900,000. Super.com also becomes the biggest sale of the year to date, as well as the highest sale in NameJet's history!

While the NameJet//ROTD auction filled 9 of the 20 slots on the leader board it wasn't the only source of eye popping sales. Starfire Holdings filled the next two slots after brokering a pair of sales that totaled $1.25 million. #3 Liquid.com poured $750,000 of that while Tokens.com tallied another $500,000. Another six-figure sale rounded out the first five. That was Sedo's $225,000 sale of Star.org which is also the biggest .org sale of the year to date. 

By Ron Jackson

.Coms swept 16 of the 20 chart entries, getting another boost from the Starfire Holdings sale of #6 OSL.com at $72,000. That was one of seven 3-letter .coms on the honor roll, showing how powerful that category continues to be.

The remaining four spots were split between ccTLDs and non .com gTLDs as each filled two spots on the elite list. In addition to the Star.org sale the latter category scored with a new gTLD, Sedo's $42,000 sale of #12 Blockchain.ventures. Sedo also produced both of the country code sales that made the Big Board - #10 Nurture.co at $45,000 and #13 SuperShop.de at $37,200.

Before we go to the chart, I also want to point you to a story about a historical sale that just came to light. I usually report on those in this column but this sale of Ring.com at $1 million (completed in 2016) was so significant and had such an interesting back story I did a separate piece about it in our Lowdown section that you can read here

Now to this business at hand - here is how all of the sales leaders stacked up for the two weeks ending Sunday, March 4, 2018:

HealthInsurance Services, Inc
eHealthInsurance Services, Inc
eHealthInsurance Services, Inc

The DN Journal Top 20 
Highest Reported Domain Sales - Mon. Feb. 19, 2018 - Sun. March 4, 2018
(Foreign currency to U.S. Dollar Conversions Based on Rates in Effect March 7, 2018)

  Domain

Sold For

Where Sold
1. Super.com $1,200,000 NameJet/ROTD
NamesCon Auction
2. Great.com $900,000 NameJet/ROTD
NamesCon Auction
3. Liquid.com $750,000 Starfire Holdings
4. Tokens.com $500,000 Starfire Holdings
5. Star.org $225,000 Sedo
6. OSL.com $72,000 Starfire Holdings
7. Runner.com $69,000 NameJet/ROTD
NamesCon Auction
8. FakeNews.com $65,000 NameJet/ROTD
NamesCon Auction
9. Tees.com $50,000 NameJet/ROTD
NamesCon Auction
10. Nurture.co $45,000 Sedo

11. CPX.com