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The
Lowdown
January
2022 Archive |
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Welcome to the The
Lowdown from
DN Journal - your source for notable news
and information from all corners of the global domain name
industry!
The Lowdown
is compiled by DN Journal
Editor & Publisher Ron Jackson. |
|
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Andrew
Allemann & Ron Jackson Get Together for a Deep
Dive Into the Past Year's Domain Sales Boom
|
Last
July DomainNameWire's
Andrew Allemann had me join him on his
popular DNW Podcast to review how
domain sales were going at the mid-point of the
2021 sales season. While things were looking very
good at that time, the best was yet to come.
The year closed with two explosive quarters that
wound up being, by many metrics, a record
breaking year for the domain aftermarket. We
just got back together for DNW
Podcast (#373) to take an
in-depth look at 2021's Top 100 Sales Charts and
how they compared to previous years. We also took
a close look at how the 14 domains that
sold for seven figures in 2021 are being
used now. If you want a clear example of how far
the 2021 market leaped over the previous year,
consider that there were only two
publicly-reported seven-figure sales in 2020. Of
course, we can't live in the past and it's 2022
now. So, we also shared some thoughts on what
the new year may hold for the market, looking
at reasons why the boom could continue and threats
that could upset the apple cart. |
Above:
Ron Jackson (DNJournal.com) & Andrew
Allemann (DomainNameWire.com) at the
2017 NamesCon Global conference in Las
Vegas.
Below:
In the latest DNW
Podcast (#373) the two domain
industry reporters got together to examine
the names and market forces that
created a record breaking year for
domain sales. |
|
|
(Posted
January 31, 2022) To refer
others to the post above
only (and not the full
Lowdown column) you can use this
URL:
https://www.dnjournal.com/archive/lowdown/2022/dailyposts/20220131.htm
*****
|
Broker
Confirms Galaxy.com Sale But Says Price Paid Was
MORE Than the $1.8 Million Figure Found in an SEC
Filing
|
Final
Update:
After
getting additional information from the buyer's
broker (Andrew Rosener of Media Options
Monday (Jan. 31) we now have the remaining
available details on the Galaxy.com sale.
The price the seller received in the sale
was $1.8 million, the same amount that the
buyer, Galaxy Digital, declared paying for
an unnamed domain in their SEC filing that turned
out to be Galaxy.com (as first reported by George
Kirikos Saturday). However the buyer, who commissioned
Media Options to try to acquire the domain for
them, also paid a generous fee to Media
Options for succeeding in that task that was
not included as part of the cost of the domain
itself in their filing (Media Options is not
releasing that fee cost, which, for competitive
reasons, is to be expected). When charting sales,
we normally use the total price a buyer paid to
acquire the domain, including brokerages costs, as
that price most closely reflects the current
market value of the domain to a buyer. However, in
cases like this, where brokerage fees are not
known, we have charted names based on what the
seller received for the name as long as we have
the exact price paid. We have that for
Galaxy.com, so will be charting it at $1,800,000 in
our next bi-weekly domain sales report Wednesday
evening (February 2).
Story
Update:
We
posted the story below on Saturday (Jan. 29) but
we received new information from the buyer's
broker, MediaOptions.com
on Sunday. Founder Andrew Rosener confirmed
his company handled the acquisition but he added
that the price paid was substantially higher
than the $1,800,000 figure an SEC filing
seemed to clearly indicate (based on further
evidence that George Kirikos detailed in his blog
post). Since we don't yet know exactly
what that higher price was we have appended a plus
to the minimum number we do know in the graphic
accompanying the story. If and when more
information becomes available on the price and/or
filing, it will be added to this post. |
George
Kirikos
has uncovered the biggest
domain sale reported in the new year to date. Today, on his
FreeSpeech.com
website, George provided details of a $1,800,000
sale of Galaxy.com that he found while
examining an SEC filing.
The domain was purchased in the 3rd quarter of
2021 by a crypto company that is based at GalaxyDigital.io.
They have not yet started using Galaxy.com as a
new base or redirect so it remains to be seen
exactly how it will be deployed. Unless
something changes before we release our first 2022
Year-to-Date Top Sales Chart Wednesday evening
(February 2), Galaxy.com will be the #1 sale of
the new year, followed by the $1,228,200 sale
of Unlock.com that was reported earlier this
month. We chart sales based on when
they are first publicly reported (as long as the
sale has occurred within the previous 12 months). |
Image
from Bigstock |
|
(Posted
January 29. 2022 and updated
January 30, 2022)
- To refer others to the post
above only (and not the
full Lowdown column) you can use
this URL:
https://www.dnjournal.com/archive/lowdown/2022/dailyposts/20220129.htm
*****
|
Free
Annual Report from International Domain Brokerage
Guta.com Breaks Down 2021 Sales Results
|
With
the final quarter
of the 2021 domain sales season now in the
books, international domain brokerage Guta.com,
who has offices in both the U.S. and China,
released their annual Premium
Domain Sales Observation Report (.pdf
file). Guta issues free quarterly reports
throughout the year, then their full year
review once the Q4 numbers are in.
The
report summary noted, "In 2021, one-word English .com domains remained the
most popular category, continuing to record
steady growth in annual transaction volume. Its sales count went up from
133 in 2018 to 351 in 2021, an increase of
164%. End-user purchases in this category
also remain on the rise, hitting record highs over
the past four years.
Following 2020, the annual sales of LL, NN, NNN, NNNN, NL, LN .com domains did not see any bright
turn (L = a Letter, N = a number). By contrast, LLL .com domains were relatively
stable during 2020 and 2021." |
|
The
Guta report also cited the U.S. market as a
center of strength in 2021, noting "The USA market has shown
strong purchasing power in terms of quantity and price in the post-epidemic
era. End-user buyers, in particular, showed an unprecedented buying
spree."
The
full 15-page report is loaded with sales numbers
and charts, including top sales lists for the
various domain categories. Again, you can get the
full
free report here. |
(Posted
January 26, 2022) To refer
others to the post above
only (and not the full
Lowdown column) you can use this
URL:
https://www.dnjournal.com/archive/lowdown/2022/dailyposts/20220126.htm
*****
|
BankFirst.com
Sold for $800,000 - SEC Filing Confirms Sale First
Reported by DomainIncite
|
I
usually read everything Kevin
Murphy posts at DomainIncite.com,
but but while I was busy writing up our
latest bi-weekly
domain sales report Wednesday, I
missed Kevin's
article about an $800,000 sale
of BankFirst.com he had gotten information
about. The CFO at a Wisconsin bank told Kevin they
had acquired BankFirst.com from another financial
institution in what is a very big upgrade from the
name they have been using - BankFirstWI.bank. This
afternoon I got a message from George
Kirikos letting me know he had found
proof of the $800,000 BankFirst.com sale price in
a 4Q-2021
SEC filing made by the Wisconsin bank.
The relevant passage stated "During the
fourth quarter of 2021, Bank First incurred
a one-time expense when it purchased a domain name
from another institution for $0.8 million
as part of a rebranding initiative." |
Image
from Bigstock |
In
the same message, George, who has uncovered more
big previously unreported domain sales than
anyone, alerted me to Kevin's story, so a double
thank you to him. As of this writing the
BankFirst.com sale is the second largest reported
at this early stage of the new year, trailing only
the $1,228,2000 sale of Unlock.com
that we told you about Wednesday. |
(Posted
January 22, 2022) To refer
others to the post above
only (and not the full
Lowdown column) you can use this
URL:
https://www.dnjournal.com/archive/lowdown/2022/dailyposts/20220122.htm
*****
|
Attorney
Howard Neu's Annual Reports on UDRP Cases Bring
Good News & Bad News for Domain Investors
|
Earlier
this week, we published our 18th annual State
of the Industry Cover Story in which 22
domain experts explained what fueled the 2021
boom in the domain market and provided their
forecasts for the industry's prospects in 2022.
Those we ask for commentary are among the busiest
people in the business, so several we call on each
year can't respond before our deadline. One of
those this year was pioneering domain attorney
Howard Neu who was tied up compiling his own
popular reports on critically important UDRP
case results. Howard published his latest reports
this week and was kind enough to send us a summary
of his findings so we can share them with you.
His commentary is below. As
you know, my primary legal practice is in defending
registrants who find themselves on the wrong
end of a UDRP Action. The UDRP was
set up by ICANN to make it easier and
cheaper for trademark holders to obtain domain
names from registrants that they |
Attorney
Howard Neu
NeusNews.com |
believe are
"confusingly
similar" to their trademarks. The
primary purpose was and continues to be the best
way to defeat cybersquatters and typo squatters
who try to capitalize off of the trademark
holders' fame and popularity by directing users to
their site. To a very great extent, this has
been very successful in defeating those "domainers"
who give all domain investors a bad name.
At
NeusNews.com,
I publish semi-annually the results of cases
brought before the two primary providers of UDRP; WIPO
and the FORUM.
Within the past few days, I have published
the Annual Reports for both providers (WIPO
Report, FORUM
Report). I am happy to say that
the cybersquatters are still losing their domains
to the trademark holders with 3,515 domains
transferred at WIPO from default cases and
1,642 domains transferred at FORUM from
default cases. That means that over 5,000
domains were transferred from virtual
cybersquatters. This is why all domain
investors are looked down upon by trademark
holders and major corporations as "cybersquatters".
Fortunately,
however, for those domain registrants and
investors who have legitimate businesses,
either by offering a product or service
online, or by investing in domain names
that have value, the trend may be looking
a little more positive. First;
noticeable is the percentage of contested
cases where the Complaint has been denied
- 42% at the FORUM and 39%
at WIPO. Second; noticeable is the
increase in findings of abuse by the
Complainants, known as Reverse Domain
Name Hijacking (RDNH) - 44 at
WIPO and 10 at the FORUM. Third;
Panelists are looking more closely at the
non-contested cases to make sure that the
Complainant has stated what is known as a Prima
facie case against the Respondent and at
WIPO in the last 6 months, 15 claims were
denied and 2 were found to be guilty of
RDNH, and 15 claims were also denied at
the FORUM. |
|
The
biggest problem for domain investors,
however, is that they are now being held
to a higher standard than other registrants
when it comes to whether or not the domain in
question was registered and is being used in
"bad faith". The general rule is
that if you register a domain where there is no
"confusingly similar" trademark OR
use it by not trading on the fame of an existing
trademark, there is no "bad faith".
That is because the UDRP Rule is that if a
domain is registered AND used in "bad
faith" it will be transferred to the
Claimant. Domain investors, however, must
show that they did extensive research before they
acquired the domain to make sure that there were
either no existing trademarks at the time of
registration, or that there was at least more
than one trademark holder.
A
recent case held that there was only one
trademark holder of a mark that was
"confusingly similar" to the
registrant's domain, and that therefore the
registrant domain investor was targeting the
claimant even though the domain was never
offered by the investor to the trademark holder
for sale and was not using it to capitalize on the
claimant's trademark. The panel held that the
domain investor registered the domain in "bad
faith" and transferred it to the claimant.
This is going to make it increasingly
difficult for auction houses, including GoDaddy's
Afternic and drop catchers like Snapnames
and NameJet to find domain investors who
are willing and able to spend the time necessary
to research each domain that is up for auction to
determine whether or not the domain can be bid
upon and registered without resulting in a UDRP
Action.
Editor's
Note: The issue that Howard raises
about domain investors now having to meet a higher
standard than other domain registrants in UDRP
cases is a matter of fairness that should concern
all investors. Fortunately, the Internet
Commerce Association (ICA)
exists to address just this kind of development. I
believe the best thing we can all do to protect
our rights and insure a level playing field
is to support
the ICA as a member.
|
(Posted
January 21, 2022) To refer
others to the post above
only (and not the full
Lowdown column) you can use this
URL:
https://www.dnjournal.com/archive/lowdown/2022/dailyposts/20220121.htm
*****
|
New
Backordering Platform from Web Hosting Canada
Offers Opportunity to Get Valuable .CA Domains at
Bargain Prices
|
Canadians now
have access to a new backordering
platform from Web
Hosting Canada (WHC) that gives them a
chance to get valuable .CA domain names before
they become available to the general public
through CIRA's
TBR (To Be Released) process. Every week
potentially valuable domains are dropped,
presenting an opportunity to acquire those assets
for as low as $20 (the entry cost to place
a backorder for a domain). If more than one person
wants the same domain it goes into a 1-day
auction (also managed through the WHC
platform). WHC
Founder and CEO Emil Falcon said, "With
over 3 million active .CA domain registrations,
finding an available Canadian domain name for your
business is becoming more challenging. Before
today, .CA domains did not have a single platform
that could be used to confidently secure expiring
domains. Our new Backordering platform aims to
change that.” |
|
Frank
Michlick, WHC’s Domains Product Manager,
added, "What makes WHC’s backorder tool
unique is that it “regularly wins more requested
domains than other providers, with an average
success rate above 70%. Our .CA backorder
system is the most advanced platform of its kind,
and thanks to continuous R&D investments and
ongoing development of our domain management
platform, we have plenty more improvements on the
way.”
You
can use WHC’s Backordering platform to bid on
domains that drop every Wednesday at 2PM EST.
The $20 entry bid includes the cost of a 1-year
domain registration. Customers aren’t charged
any fees unless they win the domain, so there’s no
risk involved in participating in a drop. For
more information about WHC’s backordering
platform, visit: whc.ca/backorder |
(Posted
January 17, 2022) To refer
others to the post above
only (and not the full
Lowdown column) you can use this
URL:
https://www.dnjournal.com/archive/lowdown/2022/dailyposts/20220117.htm
*****
|
Big
Honor for Kate Buckley, Monte Cahn Gets His Own
TLD & Domain Sales Break Another Record!
|
As
focused on domain names as
so many of us are, it is always a
bit disconcerting to see how
little attention our industry (and
the people in it) get from the
mainstream business world. After
all, domain names are critically
important in branding
for every company that does
business online and they provide
the virtual real estate all
of those companies have built
their web operations on!
That
being the case, it is really
refreshing to see those rare
occasions when someone in our
field gains recognition
from a business media outlet that
everyone recognizes, no matter
what business they are in. That
just happened for Kate Buckley,
the founder of Buckley
Media and broker of
some of biggest domain sales
you've seen posted on our charts
over the years (a recent example
being her $1,008,900 sale
of eBike.com in
2021). Kate, who was the
subject of a 2018 DNJournal
Cover Story, was just
named to the prestigious Forbes
Next 1000 list for
2021. The Forbes
honor roll recognizes "The
Upstart Entrepreneurs Redfining
the American Dream."
|
Kate
Buckley
Founder Buckley Media
|
Forbes
noted, "America is rich in small businesses. To shine a light on these entrepreneurial heroes,
Forbes created the Next 1000. This year-round initiative showcases the ambitious sole proprietors, self-funded shops and pre-revenue startups in every region of the
country - all with under $10 million in revenue or funding and
infinite drive and hustle. Fueled by your nominations and
screened by top business minds and entrepreneurial
superstars, the four installments
(250 honorees are named in each
quarter) culminates in a list of 1,000 new faces who are redefining what it means to build and run a business
today. It's a well-deserved
honor for Kate and an accomplishment
that also reflects favorably on
our industry. Our congratulations
and thanks to her.
Monte
Cahn |
This
will go down as a memorable
week for another major
industry figure, domain
pioneer and RightOfTheDot.com
President Monte Cahn.
Cahn Enterprises, Inc.
(the parent company of
RightOftheDot), in
partnership with domain
industry veteran Jeff
Neuman and Digital
Asset Monetary Network
have launched
Dot Hip Hop, LLC to
serve as the registry
operator for the
Generic Top Level Domain
.hiphop. Another
industry veteran,
RightOfTheDot's Scott
Pruitt, also joins the
team as the Director of
Marketing.
Dot
Hip Hop, LLC purchased the
rights to operate the .hiphop
domain extension from previous
owner, Uniregistry
(pending approval from ICANN).
Dot Hip Hop, LLC has made
it their mission to
elevate members of the Hip
Hop community by providing
them with a domain name
that will identify with
the art, music, and
culture they love. The
company will focus
marketing efforts on the
potential end-users of
the .hiphop domain. Dot
Hip Hop, LLC intends to
lower the TLD's wholesale
pricing, making it
easier for customers to
create their storefronts
and to provide
cutting-edge technology to
meet the ever-evolving
demands of the digital
landscape.
Cahn
said, “I am so very
thrilled to be a part of |
Dot Hip Hop! Having a top
level domain like .HipHop
will provide
tens of millions of
individuals along with
small, medium, and large
corporations with online
and digital branding
solutions that meet the
needs of this entire
worldwide community. In
addition, .hiphop is the
perfect digital asset for
creative artists, song
writers, producers,
fashion designers, and
lovers of the Hip Hop
culture and movement,
which continues to grow
every day.” |
|
|
One
other key note today. The
latest edition of GGRG.com's
Liquid
Market Report,
covering the final quarter
of 2021, is now out. This is
the 22nd edition of the
report that focuses on short
acronym and numeric .com
domains that, due to
their popularity, offer a
level of
"liquidity" that
most other domain categories
do not.
In
the new release, GGRG
Founder Giuseppe Graziano
reported that, for the
second quarter in a row, the
liquid market posted a
record high in sales
volume with Escrow.com
ringing up $34 million from
this category over the
3-month period. That is an
astonishing 67% jump
from the then record $20
million logged in the
previous quarter. This is
further evidence of the
aftermarket boom we reported
throughout 2021.
|
|
Graziano
noted that 99%
of the Escrow.com sales took
place in the categories with
the highest development
index: $22.2 million in 3-letter
.com sales; $6.6 million in
4-letter .com and $5 million
in 2-letter. com. |
|
(Posted
January 14, 2022) To refer
others to the post above
only (and not the full
Lowdown column) you can use this
URL:
https://www.dnjournal.com/archive/lowdown/2022/dailyposts/20220114.htm
*****
|
|
|
That
Didn't Take Long! First Seven-Figure Domain Sale
of the New Year Revealed
|
It
looks like 2022 is
determined to pick up right where
2021 left off - in the middle of a
booming domain aftermarket.
This afternoon the first
seven-figure domain sale of the
new year was revealed when Murat
Yikilmaz from Best Web
Limited (BestWeb.com)
sent us documentation from his $1,228,200
sale of Unlock.com.
The
buyer, San Francisco-based
Unlock Technologies, Inc.,
already has their site up on the
domain. The financial services
company allows homeowners to
unlock the equity value of their
homes by paying cash for an
interest in their property.
As
a point of reference, if this sale
had been announced in 2021 it
would have ranked among the 15
highest sales on our Top
100 Sales Chart.
Instead, it will be at or near the
top of our first 2022 Year-To-Date
Top Sales Chart when it debuts
later this month.
|
Image
from Bigstock
|
By
the way, seven-figure territory is nothing
new for Murat and BestWeb.com. They
had the # 2 sale in 2020
with Bullish.com at $1,080,000.
Only two seven-figure sales
were reported that year, making the
2021 explosion - when 14 were
reported at that level - especially
eye-popping.
|
(Posted
January 12, 2022) To refer
others to the post above
only (and not the full
Lowdown column) you can use this
URL:
https://www.dnjournal.com/archive/lowdown/2022/dailyposts/20220112.htm
*****
|
|
|
Post
Holiday Round Up: Three Cheers From the Zak
Pack, Prognostications, .XYZ & NFTs!
|
I
hope you all had a great holiday
season and that the new
year will turn out to be your
best yet! Today I want to
touch on a few things I didn't
have a chance to write about while
taking full advantage of the
seasonal break to rest and
recharge.
|
First,
I wanted to join the loud chorus
of cheers you have been
hearing for Internet
Commerce Association
Legal Counsel, veteran domain
attorney and all around nice guy Zak
Muscovitch. The Canadian
International Internet Dispute
Resolution Centre (CIIDRC) appointed
Zak to its roster of panelists
who decide disputes under ICANN's
UDRP (Uniform Domain Name
Dispute Resolution Policy) and
under CIRA's .ca CDRP
(Canadian Dispute Resolution
Policy). Zak is one of the
world's leading experts in the
field of domain name law.
With over 20 years of experience
and encyclopedic knowledge of the
subject, Zak is a great addition
for CIIDRC.
As
most of you know, Zak has been the
ICA's Legal Counsel for the past
four years and has done such an
outstanding job defending
domain
|
Zak
Muscovitch
ICA Legal Counsel
|
owner's rights,
I
think it's past time he have his
own fan club, so consider this
post the launch of the Zak
Pack!
|
Andrew
Allemann
Domain Name Wire Podcast |
This
being January, it also a
time for looking back at
what happened in the year
just past and what the
industry's prospects are
for the new year ahead.
We'll be examining both in
our 18th annual State of
the Industry Cover Story
that will be out in a
couple of weeks.
Meanwhile, Andrew
Allemann has already
released the 2022
Predictions episode
of his popular DNW
Podcast (his is
episode #369)! The show
features audio predictions
from 22 industry
experts (I
was honored to be among
them) that will give you a
good idea of how people
whose livelihood depends on
it think the domain
business will fare in 2022. A
lot of people looking back
on 2021 have been
commenting of the
increasing depth of
the domain aftermarket.
Yes, .com is still
dominant and the gold
standard, but a handful of
non .com gTLDs and ccTLDs
(
re-purposed to serve as
generic globally available
extensions, a la .io,
.co, .ai and .me
- to name a few) have
carved out a growing piece
of the aftermarket for
themselves. |
The strength
of .xyz, especially
in the crypto space, may
have been the biggest
surprise (though certainly
not to Founder Daniel
Negari, who has believed
in it from day one). After
Google picked Alphabet.xyz
as their corporate address
and fintech giant Square
changed their name to Block
and their URL to block.xyz,
the TLD is being viewed in
a new light. Anita
Ramaswamy
at
TechCrunch
did a good job of
explaining what's up with
.xyz in an article
that came out between
Christmas and New Year's
Day. |
|
Larry
Fischer
Founder, NFT.net |
In
2022, it looks like NFTs
(non-fungible tokens)
will be creating even more
buzz than crypto, with our
field included because
NFT
domains have
become a thing. As a
digital asset, it's not
surprising to see a lot of
major figures in the
domain industry (built on
digital assets, of course)
taking a big interest in
NFTs. One of the most
visible of those is
veteran domain investor
& broker Larry
Fischer, who has
launched NFT.net,
a central place to
organize, share and
discover NFT art.
When
someone like Larry, who
has made more six and
seven figure domain sales
than most people could
even dream of (including
both Marketing.com
at $2.5 million
and Near.com at $1.15
million in 2021),
goes all in on a new
category like this, people
in this business are going
to pay attention to
it.
As
always, the constant in
this industry is change.
It may be hard to keep up
but it sure keeps things
interesting! |
(Posted
January 4, 2022) To refer
others to the post above
only (and not the full
Lowdown column) you can use this
URL:
https://www.dnjournal.com/archive/lowdown/2022/dailyposts/20220104.htm
*****
|
|
|
New
Year's Day is DNJournal's 19th Anniversary - A
Sincere Thank You to Everyone Who Made It
Possible!
|
In
addition to celebrating
New Year's Day
January 1, we are celebrating DNJournal.com's
19th anniversary! The site was
launched on January 1, 2003
and we know the only reason we are
still here almost two decades
later is because of the support we
have received from so many generous
sponsors and dedicated
readers around the world. This
is a sincere thank you to each
and every one of you - we most
certainly could not have done it,
or continue to do it, without you!
While
almost 20 years sounds like a long
time it feels like it has gone by
in a flash! I think that is
largely because this is such a
dynamic, fast-moving industry that
there is no time to be bored
and that is one of the things I
love most about it. When all is
said and done though, the best
part of it has been meeting
great people from ever
corner of the globe, who have
become treasured friends along the
way. Next year we will celebrate
#20 and I am hopeful there will be
many more beyond that with all of
you continuing the ride with us!
|
|
(Posted
January 1, 2022) To refer
others to the post above
only (and not the full
Lowdown column) you can use this
URL:
https://www.dnjournal.com/archive/lowdown/2022/dailyposts/20220101.htm
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