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The
Lowdown
September
2020 Archive |
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Welcome to the The
Lowdown from
DN Journal - your source for notable news
and information from all corners of the global domain name
industry!
The Lowdown
is compiled by DN Journal
Editor & Publisher Ron Jackson. |
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Bill
Kara Adds 72 Million Users to His
Addicting Games Empire With Acquisition
of Mope.io
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Long
time DNJournal readers
are familiar with the remarkable
story of how Bill Kara built
a gaming empire at AddictingGames.com
(it is a story we first told a
decade ago in our March 2010 Cover
Story). Bill first
attracted our attention when
someone paid $350,000 for CookingGames.com
at the beginning of that year and
people in the domain business
couldn't understand how a domain
like that could be worth so much
money.
When
we looked into it we found out
that "someone" was Bill
and that he knew a lot more about domains
related to games than
the rest of
us did. From experience, Kara knew
that specifically targeted .com
domains could drive enormous
traffic to the web and mobile
based games he had been building
for years. In fact, by the time he
got around to picking up
CookingGames.com, Bill had already
spent over $4 million on
similar gaming domains that proved to be excellent
investments.
Now
Kara,
a native Canadian who is now based
in Santa Monica, California, is back
in the news with
another major acquisition,
but this one with an
interesting twist - instead
of a .com he purchased a .io
- Mope.io
to be exact. Also, Bill bought an already
developed game this time
-
|
Bill
Kara
CEO, Addicting Games
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one
that comes
with a huge existing fan base of
more than 72 million
users! As big as that number
is, Bill thinks his company can make
it bigger by improving the top down
multi-player animal survival game
and optimizing its functionality.
|
The
price he paid for Mope.io was not disclosed and could not have been charted in
any case because this was the sale of a developed property rather than a
domain only. Still, it is interesting to see Bill, who had been very much a .com
guy, raiding an alternate TLD camp. Of course, .io has been
rapidly gaining favor in recent years and one that comes with the kind of traffic
mope.io does would be welcomed by anyone with open arms. Mope.io is not the
first gaming hit built on the TLD either. Bill noted, “The trend
towards .io domains in online gaming is very strong with smash hits like
slither.io, mope.io,
krunker.io and others serving
millions of monthly players all using the IO extension." It's not
just .io either. Bill added, "The most popular online portal for
IO Games itself is in fact built in .space, Iogames.space,
of all things.”
Whatever
the TLD may be, Bill continues to win in the game world. With 21 employees
helping him release dozens of new games every month he expects
AddictingGames.com to generate $5 million in revenue this year.
Gaming traffic is higher than ever with so many people staying home and
relying on their computer or mobile device for entertainment due to the
Covid-19 pandemic. In a way, we are all playing a survival game in
the real world right now, but as Bill's company has shown, many companies
will not only survive but thrive in conditions that threaten many
others.
|
(Posted
September 29, 2020) To refer others to the
post above only (and not the full Lowdown column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2020/dailyposts/20200929.htm
*****
|
Short
But Sweet Europe Track Added to a
Tasty Menu That Gave NamesCon
Online Global Appeal
|
In
my last post
I told you about the 18 business
sessions that were held on the
two-day South
Asia Track of this
month's inaugural NamesCon
Online conference.
When those sessions ran live Sept.
10-11 they occurred in what were
the overnight hours in the U.S. so
I didn't have a chance to review
them until watching the session
replays that NamesCon is
making available to registrants
through the end of this
month.
|
Time
zone differences required me to
handle the briefer Europe Track
that ran on September 10 the same
way and, now that I've seen those
sessions, I can tell you about
them today to wrap up our NamesCon
Online coverage (in case you
missed it, we reported on all of
the sessions in the Keynote
Hall, Breakout Hall and
some additional special tracks in
our daily
coverage that was
published while the show was
underway).
|
|
The Europe Track
featured three special sessions. There wasn't a need for more because the
time difference between Europe and the USA isn't as pronounced as it is
between the US and South Asia. As a result, many of the leading European
experts played key roles in the Keynote and Breakout Hall sessions we
covered while the show was running. One example was the State of the
Industry: Aftermarket session (in the photo below) that GGRG.com's
Giuseppe Graziano (top left) participated in from his home base in
Lisbon, Portugal while I (top right) and moderator Christa Taylor
joined the discussion from our homes in the U.S.
Above and below:
the dedicated Europe Track got underway with a panel discussion about The
Future of WHOIS in the Light of GDPR – The Final EPDP Report. It
featured Lars Steffen (Director, eco International), Thomas
Rickert (Director Names & Numbers Forum, eco), Elena Plexida (Government
and IGOs Engagement Senior Director, ICANN) and Catharin Bauer-Bulst
(Head of the Cybercrime Unit, European Commission DG HOME).
In May 2018, against the backdrop of the
GDPR, ICANN
required domain name registrars to stop publishing registration data, which until then had generally been freely available.
That led to an expedited policy development process ( EPDP) that produced a final report
that examines what data is collected, for which purpose and on what legal
grounds it can be handed over if requested by law enforcement, rights
holders or others claiming a legitimate need for the information. Also, how
those requests can be balanced with the concerns of domain registrars and registrants who
want to minimize liability risks. Given how much ground this panel covered
and the importance of the subject matter, this session would be a great
one to put on your replay list while those are still available
(September 30, 2020 will be the last day registrants can be access the
NamesCon Online replays).
In the second
session (above) the topic turned to Prevention, Attack and Defense in
the World of Domains. This panel addressed how domain registrants
can stay clear of trademark infringements but also defend their legitimate
rights when faced with reverse hijacking attempts or other threats to the
domain assets they hold. The panel featured (in top row, left to
right), Martin Kuchenthal (CEO, LEMARIT GmbH), Gretchen Olive
(CSC Global) and Matt Bamonte (Donuts Inc), (in row 2, left to
right) Stuart Fuller (CentralNIC Group), Matthieu Aubert
(SafeBrands SAS), Caspar von Veltheim (mmx.co) and (in
row 3) Thomas Rickert (eco).
Pursuing legal recourse to right a wrong is always possible but obviously
comes with what can be a high economic cost, so panelists discussed other effective
ways to protect yourself. A good start is to familiarize yourself the UDRP
procedures that govern domain disputes as well as the newer Uniform Rapid
Suspicion process (URS).
The final session
on the Europe Track (above), addressed a topic that is foremost on just
about everyone's mind these days - The Impact of the Corona Crisis on
the Internet & Domain Name Industry. It featured, clockwise from
top left), Tobias Sattler (CTO, united-domains AG), Christian Voss
(CMO, Sedo), Thomas Rickert (eco - Association of the Internet
Industry), Dr. Nejc Jakopin (Principal, Arthur D. Little) and Marco
Hoffman (Head of Domain Services, InterNetX).
Covid-19 has
obviously head a massive negative impact on a wide variety of industries
worldwide but as devastating as it has been some have managed to thrive with
most of the winners having the luxury of operating primarily online
rather than in the real world. The panelists talked about how various
sectors or the domain industry have been impacted, negatively or positively,
and how the future shapes up in a world that is vastly different than it was
at the start of this year. In a related note, we took a deep dive into how
Covid-19 has impacted the domain aftermarket in this DNJournal Cover
Story).
With our coverage
of the debut edition of NamesCon Online now done, we are, of course,
looking forward to the day we will all be able to meet in person
again. However, we are also relieved to have learned that as long as the
current situation persists, NamesCon is fully capable of producing a
great conference experience online.
|
(Posted
September 23, 2020) To refer others to the
post above only (and not the full Lowdown column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2020/dailyposts/20200923.htm
*****
|
Photos
& Highlights From the South
Asia Track That Helped Make
NamesCon Online a Worldwide
Hit
|
When
the first NamesCon
Online conference ran Sept
9-11, 2020, the
show required everyone,
from NamesCon organizers, to
sponsors, registrants and those of
us who cover industry events, to
learn a new way to safely
congregate in the middle of a
global pandemic.
With
the show running 24/7 in different
time zones around the world, it
presented me with a conundrum -
how could I share what happened in
the dozens of business sessions
without staying up around the
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clock for three days? Fortunately,
NamesCon Online provided a solution to the problem by making replays
of every conference session available online to registrants through the end
of this month. That allowed me to report the events that happened in our
U.S. time zones at the end of each day, then spend last week watching the 18
sessions on the South Asia Track that ran live during what were the
wee hours of the morning in the U.S. Sept. 10 and 11.
I
also caught up with three sessions on the Europe Track from Sept. 10
that I will be telling you about in my next Lowdown post. All told that was
about 20 hours worth of excellent content to enjoy after the
live show ended. I found all of to be well worth viewing as it brought me up
to date on what is happening in other rapidly growing regions around the
world. I can also now fill you in on who spoke on the busy track (that
highlighted the booming domain industry in India), and the topics
that region's leading experts covered.
Since this was the
first NamesCon event held entirely online, the first order of a business on
the South Asia track was an introductory walk-through session on How
to Get the Most Out of NamesCon Online on the Virtual Venue! It
featured, clockwise from top left above, Hitesh Wadhwa (Domainofy.com),
Divya Shukla (Community Manager, Urban Skill) and Sibtain Zaheer.
Hitesh, Divya and Sibtain would go on to serve as moderators or interviewers
in the sessions that followed over the next two days.
The first business
session (below) featured a Welcome Address from a guy
many call the "Father of the Indian Domain Industry," Deepak
Daftari. Deepak is well-known outside of India as well. Universally
recognized as one of the most successful investor/developers in the business,
Deepak has been a frequent speaker and attendee at major domain conferences in
the U.S. and other industry hot spots around the world for more than a decade.
The first panel
discussion focused on Growing Domain Aftermarket Industry in South Asia.
When it got underway, the time in the U.S. was 1:35AM, so you can see
why watching live wasn't the best option in for those of us on this side of
the globe. However, thanks to the replays, we were still able see and
hear some great ideas and information provided by (clockwise from top left
above) Manish Lunja(BrandPros.com), Aishwin Vikhona (Global
Websoft), Riz Memon (Empire Names) and Jay Paudyal (DomainKhan.com),
who also did double duty as a featured moderator throughout the show.
Next up, Vinesh
Bhaskarla (Sculpt Digital), seen below, provided a Workshop on Finding
Good Domains
. Vinesh is known as a classic high volume domain flipper. He has sold
many names within 2-3 days of acquiring them. In addition to providing
tips on finding and selling names quickly, he discussed his strategy for
finding buyers for them.
The next session
featured a Fireside Chat with Ashish Tulsian (CEO, POSist
Technoligies Pvt Ltd), above. Jay Paudyal interviewed Ashish who is
one of India’s top entrepreneurs and the man behind the creation of POSist–
a leading online POS and Restaurant Management software product. He offered
insight into what brands and businesses look for in a domain name, include
how his own companies decide on the names and TLDs, including ccTLDs and new
GTLDs, they believe will boost their businesses.
Below, the topic
turned to Domain Names as Digit Assets in a panel discussion
that featured, clockwise from top left below, technology guru,
entrepreneur and angel Investo Abhishek Rungta (INT), Arun
Bansal (Founder of ServerGuy Inc. & Breeze.io) and Jay Paudyal. They
delved into the kinds of words, terms and domains that generate enough value
to merit being classified as true digital assets.
There are lots of
different places to list domains for sale on the web and - in a special
breakout session on Listing Domain Names - the panelists above
discussed how the various options stack up against one another. This half-hour
featured, clockwise from top left, Khan Mohammad Nakib, moderator Sibtain
Zaheer and Arafatul Islam Akib. Khan and Arafatul are prominent
domainers from Bangladesh who started domaining as their part-time
career and went on to build one of their country's largest domaining
communities, DAB.
The panel discussion
that followed shared Inspiring Stories of Young Domainers - Domaining in
Your Early Twenties. Industry veteran Deepak Daftari
(at top left below) who has mentored many of the region's young people that
have found success in domaining, moderated the session. The group of rapidly
rising investors included, clockwise after Deepak, Jai Gupta, Aman
Tibrewal (BrandSilk.com), Avjit Roy (ViableNames), and Mukesh
Kumar (WebDudeIndia.com). They talked about the challenges they faced as
domain "newbies" and the things they learned that helped them get
established.
In another breakout
session that ran concurrently with the Young Domainers discussion, Vipin
Khetarpal (Founder/CEO, Datameter Technologies Pvt Ltd), talked with
moderator Hitesh Wadhwa about Best Practices of Email Outreach.
Vipin has over 20 years of experience in domain
services, brand building, web hosting and email solutions and is a solution
consultant to many companies in India. Vipin currently heads Datameter
Technologies, which provide managed cloud hosting, Email servers and helps in
solving complex problems relating to web and email services.
As
they headed down the home stretch on the first day of the South Asia track, Abhishek
Talwar (Founder of Delvelogic), at left below, got together with Jay
Paudyal (Founder of Urban Skill) for a Domaining Rap. In
addition to talking about domains, Abhishek and Jay sang about them in
a cool rap that combined both English and Hindi languages!
Newcomers to the
domain world often have no idea where to start, so industry veteran Arvind
Reddy (100DollarDomains.com), above, was featured in session that addressed
that - How to Begin Your Domaining Journey. Arvind provided
advice on everything from market research to finding good names, selecting a
niche and choosing the right business structure for your online presence. Divya
Shukla, the coordinator & curator of a popular Webinar course on
domaining at Urban Skill, and a relative newcomer to the space herself,
joined Arvind for this informative talk.
At the same time, a
special breakout session conducted in the Hindi language covered the
same ground - How to Start a Domain Name Business. It was
presented by Hitesh Wadwha and Praneet Thakur, founder of an
SEO Agency named ShoutRank where he also shares valuable information on
his blog. Praneet also co-founded a popular expired domain analysis tool
called CheckDuck. These two sessions for newcomers closed a busy
opening day on the South Asia track, with seven more sessions left to go on
closing day (September 11).
Things on the
NamesCon Online South Asia Track got started Friday, September 11 with a
Welcome session hosted by Urban Skill Founder Jay Paudyal. It was
followed by the panel discussion above on the Art of Buying
Five-Figure Premium Domains. It featured, clockwise from top left, Arun
Bansal (ServerGuy.com) Hiren Patel (QualityNames.com), Manish
Lunja (BrandPros.com) and Aishwin Vikhona (Global Websoft). All
of these gentlemen have posted high dollar sales, just one example being
Hiren's recent $180,000 sale of ElectricCar.com.
At the same time a
breakout session (shown below) dug into Domain Name Disputes and Digital
Rights. It featured legal experts Rodney Ryder (Founding
Partner, Scriboard), at left and attorney Ankur Raheja (Cylaw
Solutions) at right, with moderator Sibtain Zaheer in the row below
them. Anyone entering the domain industry needs to understand the respective
rights of domain owners and trademark holders to avoid potentially expensive
legal issues. Rodney and Ankur are both world renowned experts in the domain
and IP field.
Another pair of
sessions that rain concurrently covered How to Sell Domain Names,
with one presented in English and the other in Hindi. In the English session,
Paul Singh (Platform.in), inset above, delivered an excellent presentation
on the subject, covering all of the bases including issues unique to India's
rapidly growing market.
The Hindi language
session on the same topic, below, featured (clockwise from top left) moderator
Divya Shukla (Urban Skill), Rohit Goyal (Domain Mojito) and Hitesh Wadwha (Domainofy.com)
When DNJournal.com
started 17 years ago there were very few women in the domain business but
things have improved dramatically for the better on that front in both
mature markets like the U.S. and growing markets like those in South Asia.
Experiences and opportunities for Women in Domaining was
discussed in the session above by Anita Walker (SmartWebby.com), at
left, and Divya Shukla (Urban Skill).
In the next session
the topic turned to Best Practices for LinkedIn Outreach. That
was covered by Hitesh Wadwha, at left, and Riz Memon (Empire
Names). Hitesh and Riz have found that, among all the social media options,
LinkedIn can be especially effective in connecting with potential customers.
They offered tips on how to craft outreach messages that can trigger domain
sale conversations.
After two days of
non-stop action on the South Asia Track at NamesCon Online, it
was time to bring down the curtain with one final panel discussion. For this
one, a topic that never goes out of style was chosen - Domain Appraisal:
What's My Domain Worth? It featured four of the show's most active and
experienced experts, clockwise from top left, Arvind Reddy, Paul
Singh, moderator Jay Paudyal and Deepak Daftari.
The audience was able to get into the act too by submitting names of their own
for appraisal.
After this popular
session, Jay Paudyal delivered the closing remarks and thanked all who
attended the South Asia Track sessions - a true conference within a
conference that played a huge role in making the first ever NamesCon
Online a home run. As for us, we have one more NamesCon Online base to
touch - the Europe track - that I will detail in my next post.
|
(Posted
Sept. 21, 2020) To refer others to the
post above only (and not the full Lowdown column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2020/dailyposts/20200921.htm
*****
|
Radix
Racks Up Nearly $1 Million in
1H-2020 Premium Domain Sales and
Rolls Out New Name Spinner Namify
|
During
last week's
first ever NamesCon.Online conference,
several domain industry companies
reported outstanding sales
results despite the Covid-19
pandemic. Perhaps, I should say
"because of" instead of
"despite" the
pandemic, because
Covid-19 has driven millions of
grounded people online this year,
including many business owners
looking to establish or strengthen
their web presence.
Radix,
a leading operator of new gTLD
registries, was among those who
who reported extraordinary
results. In breaking down how the first
six months of this year went
for Radix, Karn Jajoo,
their Head of Premium Portfolio,
noted, "There
has been consistent growth in
Radix’s premium revenue - both
from new registrations and
renewals. Premium
registrations in the first half of
2020 were 97% higher than
in the first half of 2019 and 41%
higher than in the second half
2019." Radix's full 1H-2020
report (.pdf file) shows
the company raking in over
$971,000 for new premium
domain registrations with their
top three revenue producing TLDs
being .tech, .online
and .store.
Jajoo
said, "While
premium registrations and revenue
have grown consecutively for
five
|
Karn
Jajoo
Radix Head of Premium Portfolio
|
quarters
since Q2-2019, the global pandemic has led to an unprecedented demand
in eCommerce and an accelerated need for web presence as businesses of all
kinds continue to move online. This led to a surge
in adoption of premium domains in meaningful extensions that are
particularly suited for the new normal. For example, premium .store
registrations in Q2 2020 were up by 5.5x compared to the same
Quarter in 2019."
|
|
In
another new development at Radix, the company just launched an
innovative new name
spinning tool called Namify (at Namify.tech)
that helps registrants find a memorable domain and matching
identifiers for their enterprise. The press release announcing the
new service noted, "The name-spinner is aimed at solopreneurs, |
small business owners and startups looking for affordable brand
building solutions that include brand name, domain name,
social media handles as well as a brand logo. Namify’s algorithm ensures the word
pairings are contextual, grammatically correct and logical, adding
"It is built on machine learning techniques that improvises on
the brand name suggestions overtime based on user behavior." |
|
Radix CEO Sandeep Ramchandani said,
“Radix is focused on engaging and empowering businesses and ideas
to build a meaningful presence on the Internet. The first step
towards building a successful online brand is getting the name
right. We want to help our users with that crucial first step.”
Regarding
the inclusion of social media handles with the domain name, Radix
pointed to a recent study by Sprout
Social,
that found 77% of consumers say they are more likely to buy
from a brand they follow on social media over one they do not;
making it crucial to choose a social handle that is available across
multiple platforms; a feature that Namify has integrated into its
offering.
This is Radix’s first ever foray into
the brand name-spinner space. Namify is equipped to suggest intuitive
brand names and corresponding domain names on all of Radix’s 10
domain extensions that include .tech, .store, .online, .site, .store,
.fun, .space, .website, .host, and |
Radix
CEO Sandeep Ramchandani |
.uno. Namify also suggests availability
of social media handles along with offering hundreds of logo
options to choose from as a free addon at the end of the
domain name purchase. |
|
(Posted
Sept. 14, 2020) To refer others to the
post above only (and not the full Lowdown column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2020/dailyposts/20200914.htm
*****
|
Friday's
Closing Day Photos &
Highlights From a Fabulous First
Edition of NamesCon Online
|
The
first ever
NamesCon.Online
conference came to a close
Friday (Sept. 11, 2020) with
another full day of well-received
sessions featuring dozens of
domain experts from around the
world (if you missed our coverage
of the first two show days, you
can check out day
1 here and day
2 here).
Judging
from everything I saw and hard at
the inaugural event, it earned
high praise from its more than
1,000 registrants, 80+
speakers and show sponsors.
The easy to use platform,
professional production values and
fresh, compelling content made it
hard to believe this was
NamesCon's first try
at producing a virtual show.
|
|
While
it's true that NamesCon has staged
seven annual global
conferences in the real world, and
numerous regional events,
translating the show experience to
the web and running it around
the clock to accommodate the
various regions around the globe
presented an entirely new
challenge. Still, President
& CEO Soeren von Varchim,
Head of NamesCon Helga Neumer,
CRO Timo Kargus and the
entire NamesCon team (numbering
over a dozen more talented
players) hit a home run in
their first time at bat. I
expected it to be be good, but
they made it great.
|
The first two Keynote Hall
sessions of the day Friday focused on domain monetization. Above, ParkLogic.com
Founder Michael Gilmour kicked things off with an interesting
data-rich presentation detailing The State of the Industry:
Monetization.
Below, Michael returned for a
timely panel discussion on How to Maximize Your Parking Revenue During
the Crisis. That session featured, clockwise from top left,
Moderator Bill Sweetman, Michael Gilmour, Above.com CEO David
Warmuz and Bodis.com Founder Matt Wegryzn. The encouraging upshot
from these sessions was that the monetization business, like most other
corners of the industry, is booming as the pandemic has pushed millions
of consumers and companies to go online so they can safely get things done.
Speaking of business, the legalization
of both both medicinal and recreational use marijuana in so many jurisdictions
has created a booming new industry based on cannabis. Above, Soeren
von Varchmin (left) interviewed MediaOptions.com CEO Andrew Rosener
about that development in The 4:20 Session. Andrew has
accumulated one of the world's best .com cannabis related portfolios
over the past decade. Early on he was convinced legalization was coming and
he put his money on that happening before everyone else got on the
bandwagon. It's a bet that now has him positioned to collect extraordinary
rewards.
In the next session the topic
turned to Blockchain Domains: The State of Play. An expert
panel featuring, clockwise from top left, Moderator Christa Taylor (CMO,
MMX), Brad Kam (Unstoppable Domains), Mike Carson (Park.io),
Toby Hall (CEO, MMX) and Tieshun
Roquerre (NameBase) discussed the future of naming—and domaining—on
an internet forever changed by blockchain and peer-to-peer.
Next up, Andrew Allemann (DomainNameWire.com)
interviewed author Kieren McCarthy (at left), who literally wrote
the book on the unbelievable battle for Sex.com (a domain that
sold for $13 million, currently the 2nd highest price ever
publicly reported for a domain name). Their session, Someone’s
Getting Screwed: The War for SEX.COM, was fascinating as Kieren
recounted details of a story that, had it been fiction, people would have
dismissed as too crazy to be believable. But it all happened - and
even though I thought I knew most of this story, I realized I didn't, so I
am getting the book - Sex.com:
One Domain, Two Men, Twelve Years and the Brutal Battle for the Jewel in the
Internet's Crown. Great presentation Kieren and Andrew!
With the final day of NamesCon
Online winding down, the next to last session covered a topic that never
gets old - What's my Domain Worth? To tell you everything you ever
wanted to know about valuing domains, the panel brought together, clockwise
from top left, Moderator Braden Pollock (LegalBrandMarketing.com),
Josh Reason (DNWE.com), Kate Buckley (Buckley Media), Alan
Shiflett (GoDaddy) and Andrew Rosener (MediaOptions.com). The
experts, with many millions of dollars in sales between them. discussed how
they use their experience, intuition, and the latest diagnostic tools to
settle on an individual domain's approximate value. This is one of the many
sessions you may want to replay (a function NamesCon Online is making
available for all show sessions through the end of September.
The final Keynote Hall session of
NamesCon Online could be seen as a prime example of saving the best for
last. Moderator Bill Sweetman interviewed Telepathy Founder Nat
Cohen (at right above) who holds a domain portfolio that is universally
recognized as one of the best in the world (if not the best). When
you hold valuable assets, there are always people who covet them and Nat has
been no exception. Over the years, unscrupulous parties have attempted to
use (or I should say abuse) the UDRP process to take very
valuable domains from Telepathy, without paying for them. Nat, one of the
nicest and most humble guys you will meet in any industry, has spent
a lot of money fighting for what is rightfully his (and almost always
winning), but several years ago he tired of the endless battles and became
one of the industry's most vigorous defenders of domain owner rights (his
service on the board of the Internet
Commerce Association is one way Nat is taking the fight to would
be reverse domain hijackers). In this session, Bill did a great job getting
the back story on The Reluctant Activist in A Fireside
Chat With Nat Cohen. Put this one on your replay list
too!
At the same time all of those
great sessions were going on the Keynote Hall, seven more live sessions
were unfolding in the Breakout Hall. I will be using the replay
system to see most of those over the next few days, but I was able to pop
into a couple of them as they unfolded live today. In the opening session
above Kevin Kopas (Co- Founder, ShortDot) talked with attorney Stevan
Lieberman (top right)about Trademarking a Dot and What That Means
for Domainers.
In a later panel discussion
(below), the topic was Bulk Domain Search for Investors, Developers,
Resellers, and End Users. It featured, clockwise from top left) Bennett
Collen (GoDaddy), Todd Han (Founder, Dynadot), Morgan Linton
(Bold Metrics) and Alvin Brown (KickstartCommerce.com).
Earlier in the day, Alvin had a
timely solo presentation on Guarding Your Domain Portfolio Against
Economic Downturn. In other Breakout Hall sessions (all of which can
be replayed until the end of September), Jason Sheppard (Eagle Nebula
Media) covered Buying and Selling on Aftermarkets, Drew
Walsh told his audience how to Develop a Lead Business On The
RIGHT Domain, Bill Hartzer (Hartzer Consulting) had The
Latest SEO and Domain Name Research, and Alan August (Domain
Banana) delivered a talk titled United We Brand to let people
know about Branders
Union, an association of brandable domain name investors who
collaborate and advocate for their collective interests in the domain
industry.
...and that's not all! Things were
just as busy on the South Asia Track, but for those of us in the
U.S., those sessions ran overnight as NamesCon Online continued to
rock around the clock! That's why I love the ability to replay
sessions I couldn't get to live. Some of the world's most active domain
investors are in India and other parts of the region that represents
one of fastest growing domain communities on earth. So, I am looking forward
to taking in what the experts from South Asia had to say so I can put
together a report devoted to that track that will be published
one day next week here in the DNJournal Lowdown section).
As you all know, NamesCon is not all
business - there is always time for some fun too...and that is how
the conference officially closed today. After the last business sessions
there was a BYO.Vodka Bar Jukebox Radio Party (the screen shot above
is just a graphic, so no need to try playing it - no matter how much vodka
you drank, it won't work)! This event essentially turned the NamesCon site
into a private radio station programmed by attendees. With a chat window
open adjacent to the Play button, you could enter YouTube links to your
favorite songs and they would be added to the play list. While listening to
the music people could share their thoughts on how the show went in the
chat. A lot of people also headed over to the Networking Lounge to
chat face to face via their webcams. Though the show is now over, NamesCon
is leaving the Networking Lounge open Saturday (Sept. 12), so you may
want to pop in and see who's there!
Above:
Just before the Jukebox Party got underway, NamesCon CRO Timo
Kargus (top right) joined Moderators Bill Sweetman and Christa
Taylor to thank everyone for coming to NamesCon Online.
There was another
great moderator that I saw for the first time this week, Peter Schwinge.
I didn't catch a screenshot of Peter but I know many shared my appreciation
for his skills - he is as smooth as any personality you will see on national
TV networks. Also deserving credit for how good NamesCon Online looked on
your screens are the people behind the scenes at StreamYard
and ProductionPool,
as well as the final platform their work was displayed on, Hubilo.
I usually close these final day
conference wrap ups with a thank you to the show organizers and their
team, but I did that at the top this time because what they did with
NamesCon Online deserves top billing. In a time when we can't get
together face to face, NamesCon put together a fabulous online
alternative to fill the gap for all of us. How they did this for a $59
registration fee (and free to those who have never been to a NamesCon
event before) is beyond me, but I sure am glad they did it and it was
a wonderful gift to the domain community.
They may have done their job
too well though! There are already people calling for NamesCon Online to
be an annual event. I am certainly looking forward to seeing
everyone in person again, but the way this industry is growing,
in the midst of one of the century's most challenging times, it looks like
there would be plenty of room for both - just saying. After all, who doesn't
want to have their cake and eat it too?!
|
(Posted
Sept. 11, 2020) To refer
others to the post above
only (and not the full
Lowdown column) you can use this
URL:
https://www.dnjournal.com/archive/lowdown/2020/dailyposts/20200911.htm
*****
|
NamesCon.Online
Doubled Down on Day 2 With the Conference Expanding to Six
Separate Tracks
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After
a busy opening day
Wednesday
(Sept. 9, 2020) the first NamesCon.Online
conference got even busier Thursday
when three more tracks added
to the three that ran Wednesday -
each with its own special
programming. With a South Asia
Track, a Europe Track
and a FLATsite Workshop
plus the original three (Keynote
Hall, Breakout Hall and
America's Track), NamesCon
Online essentially became a 24-hour
conference Thursday as
sessions tailored for the
different regions and their time
zones kept activity going around
the clock.
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That
created one problem I never
ran into in covering
real world conferences over the years. With those held in one
place, bedtime was roughly the same for everyone (though staying
up half the night - or more - was certainly not a rare occurrence)!
With NamesCon.online being a virtual event with no geographical
boundaries, I was sound asleep in Florida while many sessions
were going strong on the South Asia and Europe tracks. This being a
new thing for all of us, I am having to figure out a new plan
too!
Fortunately,
NamesCon Online will be making replays of every session available
to all registrants through the end of September. That will
allow me to watch the complete South Asia and Europe Tracks after
the show and do separate posts on each of them next week so
the experts from those important and rapidly growing regions get the
attention they deserve. In the mean time, I'll continue to run down
what is happening in the tracks that are running during normal hours
in the U.S. time zones this week. |
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The first Keynote Hall session
Thursday (Sept. 10, 2020) featured NamesCon Co-Founder Richard
Lau (bottom row above) and Desktop.com Founder Rolf Larsen
(top right) detailing Why Using a Domain Name as a Brand Has
Never Been A Better Idea with Moderator Christa Taylor
completing the power trio. Richard developed Logo.com to help entrepreneurs brand their companies on a shoestring
budget while Rolf, former CEO of .GLOBAL, acquired Desktop.com to brand his new venture
that will be a tool for organizing and managing web based resources.
With a landmark U.S. Supreme Court case (involving Booking.com)
determining that generic-word domain names can be trademarked,
Richard and Rolf detailed why that has made domains more valuable
than ever and how savvy entrepreneurs can develop category defining
names into thriving businesses.
I don't have a screenshot from
the day's send Keynote Hall session because I was busy
participating in it! The founder of the GGRG.com
brokerage, Giuseppe Graziano (at right) joined me for
an in depth look at the current State of the Domain
Industry: Aftermarket. We talked about the top sales this
year and the latest trends we've seen in the aftermarket.
Overall the news has been very good for domain investors and
service providers, with many in the latter group reporting
double digit increases in year over year revenue in the most
recent quarter. With Covid-19 shutting down so much
traditional activity in the brick and mortar world, businesses
quickly discovered that it is critically important for
them to create or strengthen their online presence.
That has driven good results for all categories including
.coms, ccTLDs and non .com gTLDs - all of which we talked
about. If you missed the session live, we hope you'll catch
the replay! |
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Above: An ocean
separated Giuseppe and I during our NamesCon Online session
today but thanks to the miracle of modern technology that was
no problem. While Giuseppe spoke from Lisbon, Portugal, my
side of the stage originated from this corner of my home
office in Tampa, Florida.
The Thursday
business day continued with a panel discussion titled Chart
Your Own Path to Success with nTLDs that featured,
clockwise from the top right, moderator Christa Taylor
(Minds + Machines), Morgan Linton (Bold Metrics), Matt
Overman (Donuts) and Jason Sheppard (Eagle Nebula
Media). As the program noted, "There’s an old saying in
domaining: “The best time to buy a domain name was many
years ago. The next best time is today.” Besides the
main highways to success in domaining, there are also many
side-roads. These experts detailed innovative uses of new TLDs
and how investors and developers can turn their insights into
action.
In the final Keynote
Hall business session of the day attorney and ICA Legal
Counsel Zak Muscovitch (top left) interviewed David
Bernstein, Lead IP Counsel to Booking.com and a
renowned UDRP Panelist. They covered what the U.S. Supreme
Court’s decision on Booking.com means for trademarks,
generic .com domain names, and the UDRP. To see how these
legal experts answered questions about how the Booking.com
case affected the law, whether there will be more UDRPs, if it
is easier to trademark a generic.com and what rights a
Booking.com trademark provides, be sure to catch the replay of
this session if you missed the live session today.
With the Keynote
Hall sessions done, attention turned to NamesCon Online's
live domain auction. During the event, six domain experts
provided live commentary throughout in an entertaining Domain
Auction Red Zone session. The group included, clockwise
from top left, Tess Diaz (DomainSherpa), Shane
Cultra (Uncomfortable.com), Andrew Rosener (MediaOptions),
Kate Buckley (Buckley Media), Ammar Kubba (afterTHOUGHT)
and Braden Pollock (LegalBrandMarketing.com). As of
this writing (shortly after the auction concluded), official
results from the sale have not been posted yet. Those should
be available tomorrow. In the meantime, these talented ladies
and gentlemen made the sale a world of fun to watch!
Even after the
auction ended, Michael Cyger (DNAcademy.com) was still
hard at work over on the America's Track, conducting a
premium session on Domain Investing 201 (the
follow up to 101 Wednesday) with this presentation focused on Turning
Your Hobby Into a Business. Michael is a masterful
instructor and it's no surprise he has turned DNAcademy into
the go-to resource for a high quality crash course in domain
investing.
One final note today
- another cool aspect of NamesCon.Online is the Networking
Lounge. Multiple virtual tables like the one above are set
up and allow registrants to take a seat anywhere they want for
private conversations or group talks. Speakers often come in
to answer questions after their sessions. Each participant has
their camera and microphone turned on, so you can have a
lively real time discussion with fellow attendees any time
you want.
Hard to believe but Day
3 Friday is already upon us. I'll have a wrap up on the
closing day sessions and activity for you in my next post. By
the way, it is still not too late to register
(just $59) and get access to replays of all of the conference
sessions until the end of September. |
|
|
(Posted
Sept. 10, 2020) To refer others to the
post above only (and not the full Lowdown column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2020/dailyposts/20200910.htm
*****
|
Day
1 at NamesCon.Online Delivered
Excellent Content on a Versatile
Trouble Free Platform
|
The
first ever
NamesCon.Online
conference got off on the right
foot today, delivering 15
different business sessions on
three separate tracks, featuring
dozens of domain industry experts
from around the world. That's a
lot of moving parts for a live
online conference to keep
synchronized but NamesCon pulled
it off. I watched throughout the
day and never saw a serious
problem with audio, video or
delays in the program. Every
session started on time with
almost all featuring a snappy
half-hour format that left no time
for boredom to creep in,
especially with the array of top
notch speakers assembled for the
event.
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The show began promptly at 11am U.S.
Eastern Daylight Time Wednesday (September 9, 2020) with a Welcome
Session conducted by NamesCon President and CEO Soeren von
Varchmin (in top left corner above) and some members from his crack team of
moderators. They included (clockwise after Soeren above) featured
moderators Bill Sweetman (Name Ninja) and Christa Taylor (MMX),
Jay Paudyal (Domahkhan.com), Michael Cyger (DNAcademy)
and (in the photo at right) Braden Pollock (LegalBrandMarketing). |
|
After they set the stage for the show's
agenda, there was a brief session that told viewers how to navigate
the site and take advantage of special areas like the Networking
Lounge, Exhibitors/Partners Area, the Social Wall
and even a spot for ongoing Contests.
With so much going on I decided to
watch the Keynote Hall sessions live today. A great thing
about this online format is that all of the sessions on every
track are being recorded and will be available for replay until
the end of September. That is a great value add for the already
low $59 registration
fee that insures you won't have to miss a single session if you
don't want to. It will allow me to go back and watch all of the Breakout
Hall and America's Track sessions I didn't get to see
today (I will tell you what those covered below).
NamesCon.Online's first
panel discussion (above) provided a great overview of The State of
the Domain Industry. It featured, clockwise from the top left,
moderator Bill Sweetman, Paul Nicks (GoDaddy), Matt
Wegrzyn (Bodis) and Karn Jajoo (Radix). While many
industries have been decimated by the current Covid-19 pandemic, the
opposite has happened to the domain industry. Most corners of this
business have been thriving as homebound individuals and the
businesses that serve them have been forced to turn to the Internet
to meet a wide variety of needs that brick and mortar can no longer
deliver in this new age of social distancing. Paul, Matt and Karn
all reported double (and even triple) digit increases in business,
customers and traffic to their companies this year.
The next session delved into
Ethics and Best Practices in Domain Brokerage, a fresh topic
that provided a lot of insight into issues domain buyers and sellers
need to be aware of when they get involved in transactions that can
run into six and seven figures. You need to know who you are
dealing with and that you have protected yourself legally. This panel
featured, clockwise from top left, veteran broker Tessa Holcomb
who also masterfully served as moderator, Bill Sweetman (Name
Ninja), attorney Zak Muscovitch (Muscovitch.com), Clara Wade
(Escrow.com), Dan Adamson (GoDaddy).
The next panel provided the
deepest dive I've seen on How to Value SEO Domains. A lot of
domain investors haven't paid attention to the relationship between
and SEO metrics and domain values and I have to admit I had no idea of
the complexity involved in mastering this field. The
amount of data (and ability to correctly interpret that data)
and research required sent me away from this session with a much
deeper respect for the people who excel at it. They included,
clockwise from moderator Braden Pollock (at top left) are
Jason Hennessey (Hennessey Digital), Kalin Karakehayov (Edoms.com)
and Sean Markey (SEM).
NamesCon Online continued to
roll out fresh topics when four of the industry's most successful
domain investors sat down, not to talk about their successes, but
their regrets about The One That Got Away! Panelists, clockwise
form top left, Braden Pollock (Legal Brand Marketing), Amma
Kubba (afterTHOUGHT), Adam Strong (Stronger Inc.) and Andrew
Miller (ATM Holdings, Inc.) have all made blockbuster sales
but their stories also revealed gems that slipped through their
fingers. One interesting fact that came out was that Andrew was
the first domainer to own Beer.com and Ammar was the last
domainer who had his hands on it. (Ammar does still have his hands on
his share of beer, just not Beer.com)! Andrew was also one of the
early owners of Sex.com. Bsed on the comments this session
generated, the audience really loved hearing their stories.
Also having a great story to
tell was Shane Cultra (Uncomfortable.com), at right above with
interviewer Bill Sweetman. Shane was able to speak from
experience about Domaining as a Side Business and Supporting a More
Remote Lifestyle. Shane's primary business is a large and very
successful plant nursery
that has been in his family for five generations! He got into
domaining on a part time basis a decade ago and kept plowing profits
from his sales into better domains and higher profits. It is amazing
how he has balanced his family business, domain business and passion
for running so successfully - and to top it off, he is one of nicest
guys in this business. If you missed the live session today you will
want to be sure to watch the replay.
I wrapped up the day by
watching super domain broker Kate Buckley (Buckley Media) talk
about an entirely different topic in the closing session in the
Breakout Hall. We all know how good domains create great brands but do
you know what it takes to take your own identity from good to great?
Kate told everyone how it can be done in a spellbinding talk titled Brand
Yourself: How to Create a Compelling Narrative Around Your Personal
Brand. This is another session that will be available to replay until the
end of September and should not be missed.
I will also be pulling up the earlier sessions in the Breakout Hall that
featured Dynadot's Todd Han (Dynadot Aftermarket & Auction
Updates), FLATsite COO Michiel Grotenhuis (The Secret to Static
WordPress Sites: Faster, More Secure and Inexpensive), Warbi Inc's
Robert Jacobi (Expanding the Domain Market), DNAdvisor's Jason
Eisler (Outbound Strategies 101: Everything You Need to Know to
Sell Your Domain Names Proactively) and Radix's Karn Jajoo (New TLDs
and the New Normal). I'm also looking forward to taking in the premium
Domain Investing sessions that DNAcademy mastermind Michael Cyger
presented in the America's Track room.
Another very busy day is coming
up Thursday (September 10) when three new tracks
will be added to the three that ran today! There will be a
Europe Track, a Southeast Asia Track and a FLATsite
Workshop. It will again all get started at 11am
U.S. Eastern Time. I'll be taking a turn in the Keynote
Hall at 11:30am when Giuseppe Graziano (GGRG.com)
joins me to talk about The State of the Domain Aftermarket.
If you can make it, we would love to see you (virtually) in
the audience! |
|
|
|
(Posted
Sept. 9, 2020) To refer others to the
post above only (and not the full Lowdown column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2020/dailyposts/20200909.htm
*****
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NamesCon
Online Ready for Launch Wednesday
With LIVE Sessions on Impressive
New Platform
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Thanks
to the Covid-19 pandemic,
the next edition of NamesCon
will be the event's first ever
virtual conference. While
speakers, sponsors and attendees
will not be seeing each other in
person, I think participants are
going to be impressed by the all
live presentation NamesCon
Online has in store for
them during the show's three-day
run from Wednesday through
Friday (Sept. 9-11,
2020).
|
|
I got a peak
behind the curtain today when I signed into a rehearsal session
for speakers, designed to familiarize us with the platform so we will know
what to expect when we hit the virtual stage later this week (in my case,
that will be at 11:30am Thursday (U.S. Eastern Daylight Time) when Giuseppe
Graziano (GGRG.com)
and I will get together for an in-depth discussion about The State of
the Domain Aftermarket). I was immediately struck by how easy it was
to enter the Backstage area where the technical hosts make sure any
camera or microphone issues are fixed before your session goes live.
I've often had
technical problems on other platforms but things could not have gone
smoother on the StreamYard foundation NamesCon is using. You simply
select your camera and microphone from a drop down list of the equipment
attached to your computer, see a confirmation both are working, and you're
good to go. You then wait a few minutes in this virtual green room until it
is time for you move onto the live stage. There are no pre-produced
videos for this show which - like walking a high wire with no net -
requires a great deal of confidence in your platform. Things could go awry,
but if they do the experienced tech team says they are ready to handle
anything that happens.
During my
rehearsal we had people from all corners of the world on together and
everyone looked and sounded great in high def video and crisp
sound. No choppy video, static-muddled sound, etc. In their ads for the
conference NamesCon states - This is No Webinar, This is No Zoom
Meeting, this is NamesCon Online! ....and now I see what they
mean - there is a very noticeable difference and it is a good one.
NamesCon President & CEO Soeren von Varchmin and his team
obviously decided that upholding the NamesCon brand made it imperative for
them to go big, so no one logs in, finds disappointment, and decides
to go home (of course, they are already home, so I probably could
have used a better metaphor, but you know what I mean)!
This
is the view I will have from my "front row seat" at NamesCon
Online this week - and also the view from the "virtual
stage" I will be on for a session with Giuseppe Graziano Thursday
morning.
The end result is
a show
agenda jammed with over 50 top notch speakers, content covering
every aspect of the domain business in every major region of the world
and, of course, a live domain auction. It all starts with the Welcome
Session Wednesday morning at 11am (US Eastern Daylight Time) where
Soeren von Varchmin will be joined by moderators Braden Pollock, Bill
Sweetman, Christa Taylor, Michael Cyger and Jay Paudyal
who will tell you how to make the most of your time at NamesCon Online.
Certainly, we will
all miss seeing each other face to face, but I expect this to be the very
best replication of the show experience possible with today's technology.
Plus, there is a silver lining to this virtual cloud. A registration
fee of just $59 (and free if you are a first time
NamesCon attendee)! That should make taking a NamesCon seat in the comfort
of your own home or office this week a no-brainer. Hope to see you
there!
|
(Posted
Sept. 7, 2020) To refer others to the
post above only (and not the full Lowdown column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2020/dailyposts/20200907.htm
*****
|
Verisign
Report Reveals Global Domain
Registrations Have Passed the 370
Million Mark - Over 15 Million
Added in Past Year
|
Verisign
(the administrator of the .com
and .net TLDs) has released
their latest quarterly Domain
Name Industry Brief (.pdf
file) covering the 2nd quarter
of 2020. The report said total
domain name registrations across all
top-level domains (not just
those Verisign operates) rose to 370.1
million at the end of 2Q-2020.
That is a rise of approximately 15.3
million domain registrations
(or 4.3%) from the same
point one year earlier.
The
quarter ended with approximately 148.7
million .coms registered -
a jump of 6.2 million year
over year. That mirrored the 4.3%
growth rate of the overall market.
However, the .net TLD, has
been stuck in neutral, ending
2Q-2020 with approximately 13.4
million registrations, a slight
decline from the 13.6 million
that were active at the same time
last year.
|
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The ccTLDs ended 2Q-2020
with 160.0 million country code domains registered worldwide, a 1.4
million rise from a a year ago, a modest growth rate of just under 1%.
The new gTLDs closed the
most recent quarter with 31.6 million registrations, 8.6 million
more names than at the same point a year ago. That represents a very healthy
37% jump year over year, however the news is not all good. The new
gTLDs actually lost about 600,00 domains since the end of the
previous quarter (1Q-2020). Next quarter it will be interesting to see if
that turns out to be an anomaly or the start of a major slowdown.
That and much more valuable information in the
full report that you can read
here.
|
(Posted
Sept. 4, 2020) To refer others to the
post above only (and not the full Lowdown column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2020/dailyposts/20200904.htm
*****
|
Sedo
Names New CEO - Michael Robrock
Promoted to Top Spot One
Year After Coming On Board as
COO
|
Domain
aftermarket giant Sedo
appointed a new Chief Executive
Officer today when COO Michael
Robrock was elevated to the
post following Matthias
Conrad's decision to step down
from the position for personal
reasons. Conrad had been on the
job since January
2019. Robrock joined
Sedo as COO and a member of the
Management Board just 13
months ago. During
that time he has directed all of
Sedo's customer-facing
departments including Sales
and Operations. Going
forward, Robrock and fellow board
members Barbara Stolz and Hakan
Ali will oversee the popular
marketplace that attracts domains
buyers and sellers from all over
the world.
Robrock's
ascension to CEO continues the
upward trajectory the University
of Munich graduate has been on
throughout his 20-year business
career. Over that time, that
included CEO stints at both
MixCon ag and Trendgroup
GmBH, Michael developed a
well-deserved reputation as a
domain business, monetization and
affiliate marketing expert.
|
New
Sedo CEO Michael Robrock
|
Sedo
Managing Director Hakan Ali said, "I would like to thank Matthias Conrad for his contribution
to our company and wish him well for his professional and personal future. A
new chapter is now starting for Sedo. In his position as CEO, Michael
Robrock will set new impulses and add extensive experience to the domain
industry. We will continue to steer the positive development of Sedo GmbH in
the future together."
|
(Posted
Sept. 1, 2020) To refer others to the
post above only (and not the full Lowdown column) you can use this URL:
https://www.dnjournal.com/archive/lowdown/2020/dailyposts/20200901.htm
*****
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