| In the next
                  session (above), the founder of the GGRG.com
                  brokerage, Giuseppe Graziano (at top left, speaking
                  from Lisbon, Portugal) joined me for
                  an in depth look at the current State of the Domain
                  Industry: Aftermarket. After a gracious introduction from Christa
                  Taylor (mmx.co), we talked about the top sales this
                  year and the latest trends we've seen in the aftermarket.
                  Overall the news has been very good for domain investors and
                  service providers, with many in the latter group reporting
                  double digit increases in year over year revenue in the most
                  recent quarter. With Covid-19 shutting down so much
                  traditional activity in the brick and mortar world, businesses
                  quickly discovered that it is critically important for
                  them to  create or strengthen their online presence.
                  That has driven good results for all categories including
                  .coms, ccTLDs and non .com gTLDs - all of which we talked
                  about.  While
                  I missed the face to face, in-person interaction that usually
                  goes hand in hand with NamesCon, I have to admit there is a
                  lot less stress and travel expense involved when all you have
                  you have to do is pull up a chair in your office to
                  participate in the show! | 
              
                | 
 The Thursday business
                day continued with a panel discussion titled Chart Your Own
                Path to Success with nTLDs that featured, clockwise from the
                top right, moderator Christa Taylor (Minds + Machines), Morgan
                Linton (Bold Metrics), Matt Overman (Donuts) and
                Jason Sheppard (Eagle Nebula Media). As the program noted,
                "There’s an old saying in domaining: “The best time to
                buy a domain name was many years ago. The next best time is today.”
                Besides the main highways to success in domaining, there are
                also many side-roads. These experts detailed innovative uses of
                new TLDs and how investors and developers can turn their
                insights into action. 
 In the final Keynote
                Hall business session of the day attorney and ICA Legal
                Counsel Zak Muscovitch (top left) interviewed David
                Bernstein, Lead IP Counsel to Booking.com and a
                renowned UDRP Panelist. They covered what the U.S. Supreme
                Court’s decision on Booking.com means for trademarks, generic
                .com domain names, and the UDRP. To see how these legal experts
                answered questions about how the Booking.com case affected the
                law, whether there will be more UDRPs, if it is easier to
                trademark a generic.com and what rights a Booking.com trademark
                provides, be sure to catch the replay of this session if you
                missed the live session today. 
 With the Keynote Hall
                sessions done, attention turned to NamesCon Online's live
                domain auction. During the event, six domain experts
                provided live commentary throughout in an entertaining Domain
                Auction Red Zone session. The group included, clockwise from
                top left, Tess Diaz (DomainSherpa), Shane Cultra (Uncomfortable.com),
                Andrew Rosener (MediaOptions), Kate Buckley (Buckley
                Media), Ammar Kubba (afterTHOUGHT) and Braden Pollock
                (LegalBrandMarketing.com). As of this writing (shortly after
                the auction concluded), official results from the sale have not
                been posted yet. Those should be available tomorrow. In the
                meantime, these talented ladies and gentlemen made the sale a
                world of fun to watch! 
 Even after the auction
                ended, Michael Cyger (DNAcademy.com) was still hard at
                work over on the America's Track, conducting a premium
                session on Domain Investing 201 (the follow up to
                101 Wednesday) with this presentation focused on Turning
                Your Hobby Into a Business. Michael is a masterful
                instructor and it's no surprise he has turned DNAcademy into the
                go-to resource for a high quality crash course in domain
                investing. 
 One final note today -
                another cool aspect of NamesCon.Online is the Networking
                Lounge. Multiple virtual tables like the one above are set
                up and allow registrants to take a seat anywhere they want for
                private conversations or group talks. Speakers often come in to
                answer questions after their sessions. Each participant has
                their camera and microphone turned on, so you can have a
                lively real time discussion with fellow attendees any time
                you want. Hard to believe but Day
                3 Friday is already upon us. I'll have a wrap up on the
                closing day sessions and activity for you in my next post. By
                the way, it is still not too late to register
                (just $59) and get access to replays of all of the conference
                sessions until the end of September. 
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