DAN.com (the popular aftermarket domain sales platform previously known as Undeveloped.com) has just announced a new domain lease to own option that could be a hit with domain owners looking to make their domains affordable  to a broader range of potential buyers and increase recurring revenue. 

The company's announcement said, "The beauty of this highly optimized and copyrighted model is that your buyer can use a simple slider to determine which deal terms he or she can afford and accept. Our new Lease to Own option also introduces a new markup model which acts as a negative incentive for buyers to not at all times opt for the longest payment plan term available, and make you money in the process." This is the DAN markup schedule:
2–12 months = no markup added
13–24 months = 10% markup
25–36 months = 20% markup
37–60 months = 30% markup

DAN noted, "The markup is added on the total sale price, and 50% of the markup will be used by DAN to cover for the recurring payment processing fees, domain renewals & providing DNS support to the buyer for example. The remaining 50% of the markup is paid out to our sellers. We highly advise all our sellers to enable our max lease period of 5 years, so you can sell more domains but also generate more income when a buyer chooses a long term domain payment plan."