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The
Lowdown
November
2019 Archive |
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Here's
the The Lowdown from
DN Journal,
updated daily to fill you in on the
latest buzz going around the domain name
industry.
The Lowdown is
compiled by DN Journal Editor & Publisher Ron
Jackson. |
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NamesCon
Global 2020 News Including 1st Keynote Speaker,
Live Domain Auction & Fun Day Finale
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After
6 years in Las Vegas NamesCon
Global is ready to unveil its
updated
and upgraded conference
- now sub-titled The Domain
Economic Forum - that will be
staged in a new city - Austin,
Texas - January 29-February
1, 2020. With the big event at
the Omni Hotel (located in
the heart of the Lone Star State's
capital city) now just two months
away, show updates are starting to
come in hot and heavy.
On
Monday NamesCon Global announced the
first of what will be several keynote
speakers with that honor going
to James
Booth, the
extraordinarily successful young
domain broker who runs Phenom.com.
James has cleared over $30
million in sales before turning
30, with $10 million of that
booked in 2019 alone. In addition to
their skills in buying and selling
domain names, James and his team
help brands improve their online
presence, starting with that
critical first step - acquiring the
perfect domain name.
In
Austin, James will speak in a
fireside chat format. He will
discuss the many facets of value
that a domain can offer, and the key
role trust plays in forming the
relationships that make deals
happen.
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Phenom.com
CEO James Booth
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Image
from Bigstock |
As
always, NamesCon Global will
feature a live domain
auction but, as with
other aspects of the show
agenda, there will be a new
twist with the sale. For
2020 it has moved to the GoDaddy
Auction platform
where pre-bidding is already
open. One thing will remain
the same - Monte Cahn's RightOfTheDot.com
will co-coordinate the live
bidding action on site for
the January 30 event
(an extended online auction
will continue to February
14, 2020).
Among
the domains already
confirmed for the live
auction are |
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Laptop.com,
Arcades.com, Ofices.com,
Lasers.com and Calories.com,
to name a few. If you have a
premium domain you would like
to submit you can do that here.
Another
new wrinkle at
NamesCon Global this
year will be an
all-day Fun Day
that will close the
show on Saturday,
February 1. The
Fun Day concept was
introduced at NamesCon
Europe in
Lisbon, Portugal this
past summer and it
proved to be a big
hit. Fun Day gives attendees and
their partners an
opportunity to spend the day
casually networking and celebrating
the conclusion of a
productive conference.
At NamesCon Global it
will run from 10am to
5pm at Banger's Sausage House and Beer
Garden, an Austin institution famous for its sausage,
barbecue and over 200 beers on
tap. |
Above
& Below: Banger's
Sausage House
and Beer Garden
- Austin. Texas |
Registration
for NamesCon Global is now
open and if you need a ticket
this would be the time to get
one as they are running a 30%
off Thanksgiving sale through
Thursday, November 28
(Thanksgiving Day in the
United States). That drops the
normal $699 ticket price to
$489.30 You can also book
your hotel room at
the Omni at special NamesCon
Global rates starting at $229.
We, will of course, be in
Austin and hope to see many of
you in person there.
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New Reports
from Guta.com and GGRG.com Shed Light on 3Q-2019
Domain Sales Activity
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International
domain name brokerage Guta.com
has released their latest
quarterly report covering 3Q-2019
(.PDF file), detailing their
observations of activity in several
high value categories of the premium
domain sales market.
The
report focuses primarily on domain sales in the following categories:
1-4 Numbers, 1-3
Letters, 2 Characters and English dictionary one-word .com
domains. For LLL .com domains,
Guta only reports sales made from or to the
Chinese market. Chinese
investors are especially well known
as buyers of the kinds of domains
Guta specializes in with the
exception of the one-word domains
that, as you would expect, are more
often sold in English speaking
markets. With offices in both the
U.S. and China, Guta
serves buyers and sellers in both
the eastern and western hemispheres.
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George
Hong
Guta.com Founder & CEO |
In Q3-2019,
Guta found that Investors and
end-users generally bought more
domain names than in Q1 or Q2 of
2019. The report stated, "As
revealed in seven quarters since
2018, the trading volume of NNN
.com, NL/LN.com and one-word English
dictionary .com domains all set
new records while sales of NNNN
.com domains reached their
third-highest level in that time
frame. The sales count of LL .com
reached its highest point in 2019.
The only sector underperforming was
LLL .com, reflecting the continued
low interest in LLL .com domains
among Chinese buyers."
The
report also noted, "over
44% of the one-word
dictionary .com domains
were sold to end-users.
Comparing that with Q2 2019,
the end-user purchase rate
almost doubled in Q3
2019." Guta also
reported, "A
significant portion of the
sales of NNN .com, NNNN .com
and NL/LN .com were
transacted within the
Chinese market. The
circulation rate of numeric
domains in the Chinese
market has far exceeded that
of any other market."
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The
notes above barely scratch the
service of the full 11-page
report that you can get here.
We
got another view
of Q3-2019
sales of similar domains
with GGRG.com's
release of their latest
quarterly Liquid
Domains Overview
(LXDO), that is presented in
an infographic format.
Lisbon, Portugal based
GGRG's LXDO incorporates
sales information from
different sources than Guta
(including information from Escrow.com)
and their focus is fully on
short acronyms (letters) and
numeric domains. The two
complementary reports
provide the best currently
available overview of what
is happening in the high end
short .com domain category
(a group GGRG collectively
refers to as "liquid
domains'). |
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This
Q3-2019 edition of LXDO
noted that Escrow.com
reported $69.3 million
in sales for the most recent
quarter and $14.1 million
of that came from liquid
domains, indicating that
category account for about 20%
of Escrow's sales volume.
You will also find liquidation values for the most traded
categories and additional
data based on $5.6
million in publicly
reported sales (across 2,890
disclosed transactions.
There is also an interesting
performance comparison with global asset markets, including
BTC. |
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Ethos
Capital Acquisition of Public Interest Registry
(.ORG) Stirs Controversy
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I
was busy assembling our weekly
domain sales report
Wednesday (Nov. 13, 2019) when news
about the Internet
Society selling the Public
Interest Registry
(administrator of the popular .org
domain extension) to private equity
firm Ethos
Capital was released.
Since putting the sales column to
bed last night I've been reading the
widespread commentary across the web
about this transaction. It is an
especially big deal because
.org, with its importance to the non
profit community, has become a
widely revered TLD that no one wants
to see tarnished or become
inordinately expensive.
That
being the case, seeing PIR go to a
very much for profit private equity
company (at an undisclosed price),
so soon after ICANN had removed
all price caps on .org domains,
has understandably set off alarms
bells - and especially loud
ones because of the involvement of
former ICANN executives with the
Ethos management team. As a result,
there is already a very high volume
of articles and reader commentary on
this topic that is worth the time to
seek out and review.
The
most in-depth coverage I've seen so
far, making it an excellent starting
point, are a
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trio of
articles that Andrew Allemann
has put out at DomainNameWire.
The first
story I saw when the
news broke was his. He followed up
with a piece - The
interesting connection between the
.Org deal and ICANN -
that has drawn an especially vocal
response from readers. Completing
the trifecta was a good background
article on The
economics of .org domain names
- all within the space of 24 hours -
great job Andrew! Also,
always worth reading when anything
related to ICANN comes up is Kevin
Murphy at DomainIncite.com
and he was in top form as usual with
Selling
off PIR, did ISOC just throw .org
registrants under a bus?
There are many more worthwhile
examples (most listed with links at
news aggregator Domaining.com)
but those guys will help you cut
to chase and see how this
landmark deal is being viewed.
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TM.Com
Changes Hands for $1.25 Million in Deal Handled
by Mark Thomas at VIPBrokerage.com
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Chalk
up another home run for VIP
Brokerage Founder &
CEO Mark Thomas. Last week
we learned TM.com was
pending sale and we have now
confirmed that the transaction has
closed. Seller TM Advertising
sent the premium 2-letter .com to an
undisclosed buyer for $1.25
million in a deal brokered by
Mark's firm. We will officially
chart the sale in our next weekly
report Wednesday evening (Nov. 20,
2019) when it will also be added to
our Year
to Date Top 100 Chart
where it will rank as the 4th
highest domain sale reported so far
in 2019 (assuming no higher sales
are made public between now and
then).
Mark is
no stranger to the YTD Top 100. In
fact, he already holds the #2
position on the 2019 honor roll with
his $3 million sale of California.com
that we reported in January.
California.com spent nearly six
months at the top of the elite list
until it was finally displaced by
the biggest cash domain sale ever
reported - Voice.com at $30
million - this past June.
Mark
and VIP Brokerage also has another
sale in this year's Top 20 - a $300,000
transaction for NCC.com that
was charted in July. So, when TM.com
is added in our next weekly update,
Thomas will have two of the year's
top four sales and three of the Top
20 going into the final six weeks of
the 2019 sales season.
Mark
Thomas entered the
domain business a little over seven
years ago and decided to open his
own shop at VIP Brokerage in
September 2015. Mark said he has
booked over $70 million worth
of domain sales since entering the
industry. The Miami based
company specializes
in representation, acquisition,
sales and marketing of premium
domain names, digital assets and
business to business joint ventures.
VIP
Brokerage has an impressive catalog
of exclusive
listings that is filled
with two and three letter .coms,
one-word dictionary domains and top
tier geodomains, making it almost
certain that VIP Brokerage will
continue to make regular appearances
on the top sales charts.
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Mark
Thomas
VIP Brokerage Founder &
CEO
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