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With
respect to value, another
interesting point of
reference from the media
world (this one from just
two weeks ago) came from the
announcement
that the Nexstar Media
Group was selling 19 of
its local TV stations to Tegna
for $1.32 billion -
66 times more than this
portfolio of 20 city domain
names is being shopped for.
Yes, the TV stations are
developed businesses but each
one broadcasts to a very
limited geographic area.
Every developed domain has a
global reach and can
offer all forms of media
including print, audio and
video at once - making the
potential of each property essentially
unlimited. Developed
city domains also have an
excellent track record in
producing revenue. This article
noted that Boston.com
generated over $44
million in digital ad
revenue in 2012 alone.
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Fred Mercaldo,
CEO and Founder of
Scottsdale-based Geocentric
Media, told us, “This
portfolio gives a buyer an incredible
footprint of digital
assets on much sought-after
pure City branded domain
names. These domains provide
an unprecedented opportunity
to acquire a portfolio of
this breadth and magnitude.
As the future of news,
travel and tourism bookings,
real estate, and content
goes digital at breakneck
speed, this portfolio
represents a unique
opportunity to acquire a significant
group of domain names in one
single acquisition."
Mercaldo
added, “The high value of
local and hyper-local news
and content that each City
.com can generate has been
long described as ‘oceanfront
real estate’ because
these pure City brands in
each marketplace can be
positioned to serve large
audiences for future
generations to come. The
credibility, natural type-in
traffic and the allure of
residents to ‘support and
buy local’, combined
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Fred
Mercaldo
CEO & Founder
Geocentric MEdia |
with
the travel and tourism
potential as well as the
potential for Real Estate
transactions makes this
portfolio a very attractive
acquisition target for a
savvy buyer. As the
inevitable transition to
digital news and media is
happening, whoever has
the best brand names will
prove to be the big
winners."
The
cities in this portfolio
represent the following
cumulative demographics,
population, tourism dollars,
real estate market size, and
immediate, organic reach:
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Population:
81,000,000
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Annual
Tourists: 300,000,000
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Annual
Tourism Financial
Impact: $90,000,000,000
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Residential
Real Estate Sales:
$2,000,000,000,000+
(Trillion)
Mercaldo,
a widely-known domain
investor/developer who also
founded Scottsdale.com,
cited two other successful
domain industry veterans,
Peter Niederman of Denver.com (and
former owner of Kentwood
Real Estate in Denver) and Ammar
Kubba, (Thought
Convergence, afterTHOUGHT
and DomainTools.com)
for their
advice and support in
putting this portfolio
together and bringing it to
market.
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Peter
Niederman |
Ammar
Kubba |
Niederman
noted, “These City brands
in the right hands are invaluable,
and this portfolio is really
priceless. I
experienced first hand what Denver.com could
produce. Fred has
assembled this portfolio at
the right time, place, and
price point.”
Kubba
added, "This portfolio
that Fred has assembled is unprecedented
in terms of the reach and
influence afforded by these
domain assets. For the right
buyer with vision and
ambition, this acquisition
will be a game changer,
forming a compelling
foundation for a future
media powerhouse. The value
of domains has proven
undeniable, and the power of
this collection is
irrefutable"
Interested
parties can learn more about
this opportunity by
contacting Mercaldo directly
at: [email protected].
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