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March 27, 2017

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Radix & Sedo Confirm Record-Breaking All Cash Sale of Casino.online for Over $200,000

Radix, the operator of multiple new top-level domains (gTLDs), has announced the sale of Casino.online to an anonymous buyer for $201,250 in an all-cash deal. The registry made the sale through Sedo, the world’s largest domain marketplace and monetization provider. This is the highest reported price paid to date for a single domain in a new gTLD

Casino is one of the highest valued keywords on the web and the term "casino online" is the 4th most valuable in the UK according to Radix. With

respect to the the extension, .online was launched in August 2015 and Radix is already able to  point  to several popular developed websites including TNW.online, Lending.online, Africa.online, Geeks.online and Sportwetten.online among others. The company also cites an ICANN survey that ranks  .online number 1 in customer awareness in Europe and countries like Germany, France and Poland vs. all other new domains. The survey ranked .online at #3 in awareness worldwide.

Sandeep Ramchandani (Radix VP/Business Head) speaking at the 2017 NamesCon conference in Las Vegas in January.

Sandeep Ramchandani, Vice President/Business Head at Radix, said, "This sale validates the global potential of our gTLDs owing to their top-notch quality and usability. As brands increasingly choose new domain extensions for innovative branding of their web address, the valuation of new gTLDs is going higher with each passing year."

Sedo CEO Tobias Flaitz added, “We believe five and even six-figure sales in this category should continue to be on the rise as Sedo supports Registries with a full suite of marketing and sales activities; helping to grow awareness for premium domains.” 

In addition to .online, the Radix portfolio of  gTLDs includes .tech, .website, .store, .space and .fun (which is currently in the Sunrise phase) among others.  Ramchandani and his team believe specific brand-TLDs or TLDs for a niche vertical have a limited market but generic domain names such as .online or .website have much wider usability, thus indicating that not all gTLDs are made equal in their estimation.  At the same time they noted that 

some of their sector specific TLDs such as .tech and .store are seeing considerable organic adoption thanks to their direct relevance to the technology and e-commerce fields.

(Posted March 23, 2017)

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