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With NDA Keeping the Lid on a 7-Figure Sale, Mid Five-Figure Domains Dominate Latest Sales Chart

During last week's NamesCon.Online conference, Giuseppe Graziano (GGRG.com) and I hosted a session in which we talked about what has been happening in the domain aftermarket this year. One point that came up is that while we continue to see a lot of solid sales, especially in the middle range of the market, we've yet to see a verified, publicly reported seven-figure sale this year. That doesn't mean they aren't happening though. In fact, the day before our session George Hong at Guta.com, who has had several of these,  let me know he had brokered a 7-figure sale of LT.com. As is often the case with sales at this level, the deal was subject to an NDA, so it can't be charted. Giuseppe also confirmed other 7-figure deals were made under NDAs that he was privy to.

We all would like to see more of them revealed because, like home runs in baseball, nothing grabs people's attention and boosts interest in the game like a million-dollar (or more) domain sale, even though the vast majority of sales are more akin to singles. You could look at the five and six figure sales that fill the charts as our game's version of extra base hits. We saw a lot of those again over the past two weeks with nearly three dozen five-figure sales being reported. Sedo posted four of the five biggest ones and claimed the#1 position on our latest all extension Top 20 Sales Chart with HotelsGuide.com at $59,000

In a sale first reported by Raymond Hackney at TLDVinvestors.com, Park.io grabbed the #2 slot with a $48,888 sale of Daring.com. The buyer, a food company that sells a plant based product that mimics the look and taste of chicken, already has their site up on the domain.

The .coms went on to pile up the majority of chart entries, taking 13 of 21 places on the honor roll (the extra spot resulted from a tie for the final position). 


The ccTLDs also had an outstanding couple of weeks, earning seven chart entries and posting a dozen five-figure sales overall. Three of the country code sales landed on the top half of the Big Board. Sedo banked $47,200 for #4 Bags.co.uk, DomainLore.uk collected $39,585 for #6 HealthCare.uk and GritBrokerage.com bagged $35,000 for #7 Upper.co (Brian Harbin at Grit scored again with #13 Declare.co at $22,000).





     By Ron Jackson

Sedo accounted for most of the .com sales but the world's most popular TLD also got top 10 caliber help from NameJet (#8 ZML.com at $34,000), Michael Mann's DomainMarket (#9 Datagration.com at $30,000) and Uniregistry (who moved #10 LongLand.com for $28,980). 

Things were considerably quieter on the non .com gTLD front this time out. They were limited to one chart entry, Sedo's $15,000 sale of #20 (tie) YHXC.net. Here's how all of the sales leaders stacked up for the two weeks ending Sunday, Sept. 13, 2020:

The DN Journal Top 20 
Highest Reported Domain Sales - Mon. Aug. 31, 2020 - Sun. Sept. 13, 2020
(Foreign currency to U.S. Dollar Conversions Based on Rates in Effect Sept. 16, 2020)



Sold For

Where Sold

1. HotelsGuide.com $59,000 Sedo
2. Daring.com $48,888 Park.io
3. Lokal.com 40,600 = $47,908 Sedo
4. Bags.co.uk 40,000 = $47,200 Sedo
5. OOTD.com $40,000 Sedo
6. HealthCare.uk 30,450 = $39,585 DomainLore.uk