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Say Cheese! Chena Flashes $35,000 For 

by Ron Jackson     
Archived 5-4-04

Whoever said "A picture is worth a thousand words"
obviously wasn't taking inflation into account! Paraguay's Chris Chena paid €30,000 ($35,763) this week to finalize his purchase of He offered 30,000 words but the seller apparently didn't consider text to be legal tender! In many languages fotos is the correct spelling of the highly valued keyword that English speakers know as "photos".  

The buy puts Chena in the number one spot on our weekly Top Ten chart for the second week in a row. Actually he was the buyer of the top three domains last week. Chena is spending so much time hanging out on our charts we may have to start charging him rent! Though his purchase was one of only three five-figure deals reported this week that doesn't mean it was a slow week. Though there weren't a lot of blockbusters, we saw more solid mid four-figure sales than we have ever seen in one seven-day period. We'll run through all of those for you in this report. 

England's country code accounted for this week's #2 sale. was happy to handle the exchange of for $10,737. That was one of three domains Sedo placed on the big board. However, their biggest sale was one they couldn't report due to a confidentiality agreement. That was a multilingual German domain that easily topped the amount paid for also had to bite their lip about a big deal. CEO Monte Cahn tells us they had a private domain sell at $56,500. Even when the names aren't released it is good to hear numbers like that. They are reassurance that the rebound in domain values remains in full force. continues on a hot streak as well. The popular auction venue (that will be the subject of a Domain Name Journal Cover Story June 1) placed three domains on the new Top Ten, including #3 at $10,500. By the way, I never bought into that nonsense that Nosferatu could see into the future and now we have proof. If he could do that, don't you think he would have left a note for his descendants to register when the internet came along? I mean if I could see into the future I would definitely leave the kids a note to pay reg fee for a domain I knew was going to be worth 10 grand!

(Editor's Note: After I wrote the paragraph above a reader informed me I was thinking of Nostradamus. Nosferatu was a vampire. Thwap! (Sound of palm slapping forehead). Now I know why Nosferatu's predictions never came true! )

OK, before I get any further off track, let's move on to the big board and see how the entire chart stacks up for our 7-day reporting period ending April 25: 

Domain Name Journal's Top Ten 
Reported Domain Sales - Mon. April 19, 2004 - Sun. April 25, 2004
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. Apr. 27


Sold For

Where Sold
1. €30,000 = $35,793 Pvt Transaction
2. €9,000 = $10,737 Sedo
3. $10,500 Pool
4. $9,600 Pool
(German for "My Workshop")
€7,175 = $8,560 Sedo
6. $6,500 Afternic
7.  $6,020 Namewinner
8. $6,000 Afternic
9. €4,500 = $5,369 Sedo
10.   $5,100 Pool

Keep in mind that these are the highest value sales that have been reported in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both.

In dissecting the rest of this week's chart, we see Pool taking positions 3, 4 and 10 and those were just the start of a big week for them (more on their other sales shortly). I don't know who paid $5,100 for that 3-worder, but that kind of price sure makes a sour product look a lot sweeter.

Sedo also hit the big board trifecta this week, adding a nice German country code domain, (#5 at $8,560) and a solid .com, (#9 at $5,369) to the winner's list you'll see below. also appears to be entering another hot streak. They took positions 6 and 8 on the Top Ten (with at $6,500 and at $6,000) and as you'll see in the Pipeline section later, they also have two nice five-figure deals currently in the works. nailed down the final position on the chart. They attracted a $6,020 bid for lucky #7 and were able to land the domain on the drop, using to get the job done.

However, when it comes to aftermarket auction sites, Pool continues to rule. They consistently land the top expiring names and that keeps customers coming back with their checkbooks in hand. Along with their trio of Top Ten Hits, Pool moved for $4,700 and took a $4,200 reservation for Then there was at $3,700 and at $3,600, with selling for $3,110 and cashing in at $3,100.

Pool had so many sales in the $2,000 range we might have to call in the Census Bureau to get an accurate count. Those included at $2,999 and at $2,900 (tell me the truth, is someone who spells "college" that way really going to pass the entrance exam?!). sounded good at $2,600 and stuffed another $2,500 in the pantry. Then there's at $2,350 and at $2,150. We don't hear much from .net these days, so we'll give the red-haired stepchild a pat on the head for selling at $1,550.

Sedo (which has a different sales model than Pool) matched the auction giant step for step with a boatload of their own big fish. While Pool catches expiring names, Sedo represents current domain owners who want to market their properties. Judging from their sales week in and week out, they are doing a darn good job for their clients and they are doing it with a remarkably wide variety of extensions. In addition to their three on the Top Ten, Sedo sold for €4,200 ($5,011), for £2,750 ($3,281) and for £2,550 ($3,042). They also had the #1 new extension sale of the week (and one of the year's Top 12), moving for $4,250. We'll tell you more about that in our New TLD section. 

Sedo's other winners included ("Car vacation" in German) at €3,900 ($4,652) and ("I take care of myself" would be a rough translation from the French) for €3,000 ($3,579), very nice for a three-word French term. Then there was, also at €3,000 ($3,579) and at $3,200.

Want more? We've got 'em. At Afternic sold for $5,000 (a very strong price for a four-letter acronym with no apparent traffic). They also sold for $2,750 and for $2,100. Enom's Club Drop got into the action too, flooring with a $4,600 punch (for that kind of money I hope they got a bite out of his ear too)!  Also, sold at $2,750 and at $1,975

Smaller companies are sharing in the largesse as well. Up in New England, moved the pair of and for $5,000. Don't bother checking, is already registered!

Rewind: Moniker/DomainSystems mentioned one to us that they sold several months ago but couldn't report until now - that was at $8,900.

In The Pipeline: Looks like more nice sales will be flowing in in the weeks ahead. Pool just had an auction for end at $36,008. Over at Afternic, just went into escrow at $21,000 and is awaiting completion after going for $11,000. Pool also has a nice .net waiting for payment, at $5,200.

We add one position to our Year-To-Date chart this week, expanding to 31 slots to accommodate our new #19 domain, The entry point for the chart remains $25,000. Below you can feast on all of the biggest reported sales so far in 2004:

Domain Name Journal's Year-To-Date "Top 30 + 1"
Highest Reported 2004 Domain Sales through Sun. April 25, 2004  
Euro to Dollar Conversion (€ to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ


Sold For

Where Sold
1. $700,000
(700K cash + $400,000 in goods & services)
Pvt Transaction
2. $460,000 Moniker / DomainSystems
3. $325,000 GreatDomains
4. $150,000 GreatDomains
"Sex contacts" in German
 €110,000 = $141,175 Sedo
6.  $101,000 Moniker / DomainSystems
"Cruises" in German
€70,000 = $88,853 Sedo
8. $80,000 Pvt Transaction
"Boxing" in German
€56,500 = $72,509 Sedo
10. $60,000 Moniker / DomainSystems
11.  €40,000 = $51,333 Sedo
"Bosom" in German
 €40,000 = $51,333 Sedo
13. $50,000 Moniker / DomainSystems
14. $46,000 Pool
15. £25,000 = $45,951 Sedo
16. $38,700 Moniker / DomainSystems
17. €30,500 = $38,230 Sedo

"Nude or Naked" in German
€30,000 = $38,081 Sedo
19. €30,000 = $35,793 Pvt Transaction
20. $35,000 MarketEvolver
21. $31,950 Moniker / DomainSystems
22. €25,520 = $30,449 Sedo
23. $30,010 Namewinner
24. €22,000 = $28,086 Sedo

25. $27,981 Moniker / DomainSystems
26.   $27,600 Pool

27. $27,000 Afternic
28. $26,667 Pvt Transaction
29. $26,667 Pvt Transaction
30. $26,667 Pvt Transaction
31. $25,000 Moniker / DomainSystems
Unforgettable Footnotes:
Below are landmark sales where the price level (denoted by X characters) was released but not the exact price paid. This will allow us to note significant sales that are among the Year-To-Date leaders but cannot be ranked numerically due  to a confidentiality agreement that kept the exact price private. Date shown indicates when the sale was first reported in Domain Name Journal. High - Mid - Low indicates the range within the price category shown by multiple X's. (Feb. 10, 2004) Low $XXX,XXX Sedo
Bό (Mar. 16, 2004)
{"books" in German)
High $XX,XXX Sedo

New TLD Section

So many meningitis related domains have been sold in the New TLD's in recent months that it has become something of a running joke here at DNJ. But there is nothing funny about the prices being paid...and the nice thing is those prices keep rising! You might recall our report that sold a few weeks ago for €1,500 ($1,789 at current exchange rates). Now we hear from Sedo that the French and Italian spelling of the word has sold in that same .biz extension for more than twice as much as the English spelling, which is a rarity indeed! The domain in question is, this week's New TLD chart leader at $4,250!

The sale is good news for .biz fans who have been waiting for their favored extension to start going toe to toe with the .infos that have been dominating our sales charts. .Info did take all of the other slots this week however, led by #2 at $895. That is the capital of the Ukraine, a beautiful city that is better known in the English language as Kiev. Sedo also handled that sale.

There's a tie for the third position at $600. That is the amount Jarred Cohen laid out in a deal at to acquire went for the same price, after selling at  Here is the full chart of reported New TLD sales for the week ending April 25:

Domain Name Journal's New TLD Top Five 
  Reported .info, .biz & .us Domain Sales  April 19, 2004 - April 25, 2004
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. Apr. 27


Sold For

Where Sold
("Meningitis in French & Italian)
$4,250 Sedo
2.   €350 = $895 Sedo
3.   $600 DNForum
3. $600 Adoptable Domains
5. €235 = $280 Sedo

In addition to #5 (a surname), Sedo sold for $200. That is an  abbreviated version of Johannesburg (South Africa). In fact, the city's official website is on The sale was strong enough to break into our Year-To-Date New TLD chart which expands a notch this week to make room. Here is a look at 2004's Dazzling Dozen: 

Domain Name Journal's Year-To-Date New TLD "Dazzling Dozen" 
Highest Reported 2004 .info, .biz & .us Domain Sales through April 25 
Euro to Dollar Conversion (€ to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ


Sold For

Where Sold
1.   €22,000 = $28,086 Sedo
2. €9,280 = $10,492 Sedo
3. $10,000 Pvt Transaction

3. $10,000 Sedo
5. $9,000 Pvt Transaction
6. €5,500 = $6,947 Sedo
"tires" in German
 €5,500 = $6,894 Sedo
8. €5,000 = $6,378 Sedo
9. $5,500 Pvt Transaction
10. €4,000 = $4,773 Sedo
("Meningitis in French & Italian)
$4,250 Sedo
12. $4,000 Pvt Transaction

As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to

 We truly appreciate the industry leading companies represented on our charts who share their sales information with us to help everyone in the business get a handle on current domain values. Individuals like Richard Meyer of the American Marketing Corporation also provide invaluable help by sending us data for these sales reports each week.

Every Tuesday we publish the highest reported domain name sales for the previous week. On Monday our contributors send us their sales data for the previous 7 days. We then compile that information and write this report for Tuesday publication to give you the freshest sales report in the industry. 

We will close with this standard caution. These are not average selling prices - these are top selling domains. One of the biggest impediments to making sales is pricing domains at unrealistic levels. For most of us, pricing domains at the levels achieved on the Top Ten chart will leave us waiting a long time to make a sale! We hope you will use the information presented here as a measuring stick that will help you price your domains at levels that will put more money in your pocket more often!

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.




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