Chena said the three domains attract 200,000 unique visitors
a month! Hard to believe there are that many people who couldn't
make it past the first round of a grade school spelling bee, but the
stats bear the story out. Downlaod.com scores 2659 with
the extension in Overture. Donwload.com gets 1365 and Dawnload.com
returns 554. Chena said he plans to use a lot of that traffic
to increase downloads of some software programs his company is
developing at Chena.com.
We've gotten used to seeing Chena's name attached to major
purchases and sales. He told us that won't change anytime soon as he
plans to continue budgeting six figures a month for domain buys.
Chena's latest trio of acquisitions come in priced at $26,667 each,
putting the three domains in a tie for the top spot on our new
weekly Top Ten sales chart. It's the first time a single individual
has accounted for the top three sales since we started this column
last fall.
Pool.com
rebounded from a couple of slow weeks with a string of big sales in
the past seven days. They wound up taking four of the final seven
positions on the big board, led by #4 domain USAPharmacy.com.
That $24,125 prescription was just what the doctor ordered
for the popular auction venue. Afternic.com
completed the top half of the elite list after attracting $18,500
for fifth-ranked Preview.com. Overall we saw an impressive
string of eight five-figure sales this week. Here a look at all of
the top reported sales for the 7-day reporting period ending
April 18:
Domain
Name Journal's Top Ten
Reported Domain
Sales - Mon. April 12, 2004 - Sun. April 18, 2004
Euro to Dollar Conversion (� to $) is Based on Rates in
Effect Tue. Apr. 20 |
|
Domain |
Sold For
|
Where
Sold |
1. |
Downlaod.com |
$26,667 |
Pvt
Transaction |
2. |
Donwload.com |
$26,667 |
Pvt
Transaction |
3. |
Dawnload.com |
$26,667 |
Pvt
Transaction |
4. |
USAPharmacy.com |
$24,125 |
Pool |
5. |
Preview.com |
$18,500 |
Afternic |
6. |
MyJewelry.com |
$15,500 |
Pool |
7. |
LGF.com |
$15,000 |
Moniker
/ DomainSystems |
8. |
WebCenter.com |
$11,611 |
Pool |
9. |
Choreography.com |
$9,200 |
Pool |
10. |
DealSearch.com
|
$7,100 |
Moniker
/ DomainSystems |
Keep in mind that these are the highest
value sales that have been reported in the past week.
This column is meant to be an educational tool, not a
complete list documenting ALL high value domain
sales. Such a list is impossible to produce because many
sales are kept private at the insistence of buyers, sellers
or both. |
You can see that Pool continued their run in the
second half of the chart with #6 MyJewelry.com proving precious
indeed. It commanded $15,500 and #8 WebCenter.com added
another five-figure check to the pot after going for $11,611. Choreography.com
was Pool's other big winner at $9,200. Moniker.com/DomainSystems.com
hit the bullseye twice this week. They sold LGF.com to Lion's
Gate Films for $15,000 to claim the lucky #7 slot and also
anchored the Top Ten with the $7,100 sale of DealSearch.com.
Pool's string of successes extended beyond the big
board. Their other notables included CareerTech.com at $6,600,
ArtDealer.com at $6,180 and the week's best .net
sale, Tim.net at $4,822. They also tore off $2,322
for Stubs.com and $2,150 for WEN.net. Rounding
out their winner's circle was a domain some people would kill to get, Homicides.com
at $2,130 with AdSmart.com at $2,050.
Sedo.com
finally proved they were human this week. Normally, sales will ebb and
flow at all of the venues from week to week. However for the past six
months, the rules of nature didn't seem to apply to Sedo - they always
had a fistful of high dollar purchase orders that allowed them to
stake out multiple positions on the Top Ten. They probably would have
been there again this week but the parties involved in a pair of high
four figure sales asked them to keeps those transactions
private.
The ones they could report may not have been
blockbusters but they still represented sales any of us would love
have. The best of those was NEMLS.com at $6,500. That's
a lot of money for a five-letter acronym but it appears to be two
strong acronyms in one domain name (NE for New England and MLS for
Multiple Listing Service). Sedo also rang up �4,640 ($5,503)
for a German country code domain, CaseManagement.de. Airway.com
added another $4,000 to the ledger with Verbund.com
("composite" in English) chipping in �3,333 ($3,953).
At Afternic, Preview.com was the main course at better
than 18K, but the appetizers looked awfully appealing too! MarketRates.com
returned $5,000, while Voice.info called in $2,888
and CalciumSupplement.com fortified their books with another $1,820.
That Voice.info sale landed Afternic at the top of our New TLD chart
as you'll see below.
Rewind: We got
late word this week about a nice sale at Enom's Club Drop on
April 8. Clique.com wound up going for $6,500 at the
auction site. Club Drop is open only to the registrar's resellers.
Our Year-To-Date chart expands from 27
positions to an even 30 this week. Chris Chena's three domains
at more than $26,000 each cracked the 25K chart entry point, forcing
us to let our belt out another notch. Below you can feast on all of the biggest reported sales so far in 2004:
Domain
Name Journal's Year-To-Date "Top 30"
Highest Reported
2004 Domain
Sales through Sun. April 18, 2004
Euro to Dollar Conversion (� to $)
Based on Rates in
Effect When Sales Were Originally Reported by DNJ |
|
Domain |
Sold For
|
Where
Sold |
1. |
Mercury.com |
$700,000
(700K cash + $400,000 in goods & services) |
Pvt
Transaction |
2. |
ME.com |
$460,000 |
Moniker
/ DomainSystems |
3. |
Smoking.com |
$325,000 |
GreatDomains |
4. |
Beef.com |
$150,000 |
GreatDomains |
5. |
Sexkontakte.de
"Sex contacts" in German |
�110,000
= $141,175 |
Sedo |
6. |
Truck.com |
$101,000 |
Moniker
/ DomainSystems |
7. |
Kreuzfahrten.de
"Cruises" in German |
�70,000
= $88,853 |
Sedo |
8. |
Sedo.com |
$80,000 |
Pvt
Transaction |
9. |
Boxen.de
"Boxing" in German |
�56,500
= $72,509 |
Sedo |
10. |
ClearDay.com |
$60,000 |
Moniker
/ DomainSystems |
11. |
FKK.de
|
�40,000
= $51,333 |
Sedo |
11. |
Busen.de
"Bosom" in German |
�40,000
= $51,333 |
Sedo |
13. |
Mirror.com |
$50,000 |
Moniker
/ DomainSystems |
14. |
CarFinancing.com |
$46,000 |
Pool |
15. |
Hardcore.co.uk |
�25,000
= $45,951 |
Sedo |
16. |
Faces.com |
$38,700 |
Moniker
/ DomainSystems |
17. |
Metropol.com |
�30,500
= $38,230 |
Sedo |
18.
|
Nackt.de
"Nude or Naked" in German |
�30,000
= $38,081 |
Sedo |
19. |
Spamzilla.com |
$35,000 |
MarketEvolver |
20. |
CleanEnergy.com |
$31,950 |
Moniker
/ DomainSystems |
21. |
Humor.de |
�25,520
= $30,449 |
Sedo |
22. |
DiscountDrugs.com |
$30,010 |
Namewinner |
23. |
NewYork.info |
�22,000 =
$28,086 |
Sedo |
24. |
XPart.com |
$27,981 |
Moniker
/ DomainSystems |
25. |
Messaging.com |
$27,600 |
Pool |
26. |
NQ.com |
$27,000 |
Afternic |
27. |
Downlaod.com |
$26,667 |
Pvt
Transaction |
28. |
Donwload.com |
$26,667 |
Pvt
Transaction |
29. |
Dawnload.com |
$26,667 |
Pvt
Transaction |
30. |
Beat.com |
$25,000 |
Moniker
/ DomainSystems |
Unforgettable
Footnotes:
Below are landmark sales where the price level (denoted
by X characters) was released but not the exact price paid.
This will allow us to note significant sales that are among
the Year-To-Date leaders but cannot be ranked
numerically due to a confidentiality agreement that
kept the exact price private. Date shown indicates when the
sale was first reported in Domain Name Journal. High
- Mid - Low indicates the range within the price category
shown by multiple X's. |
Woman.com
(Feb. 10, 2004) |
Low
$XXX,XXX |
Sedo |
B�cher.de
(Mar. 16, 2004)
{"books" in German) |
High
$XX,XXX |
Sedo |
New TLD Section
After a trio of sales ranging from $4,000-$10,000
last week .info is still on the warpath. The hot new extension
takes four of the five slots on this week's New TLD chart, led
by Voice.info at $2,888. Afternic did the honors in the
latest deal spotlighting the growing interest in the extension. FAQ.biz
prevented a .info sweep by taking the #2 position after changing hands
for $500 at DNForum.com.
Adam Woeger was the buyer in the transaction at the popular
domain forum. Here is the full chart of reported New TLD sales for the week ending
April 18:
Domain
Name Journal's New TLD Top Five
Reported .info, .biz & .us Domain
Sales April 12, 2004 - April 18, 2004
Euro to Dollar Conversion (� to $) is Based on
Rates in Effect Tue. Apr. 20 |
|
Domain |
Sold For
|
Where
Sold |
1. |
Voice.info |
$2,888 |
Afternic |
2. |
FAQ.biz |
$500 |
DNForum.com |
3. |
Landhaus.info
("country house" in German) |
�350 = $415 |
Sedo |
4. |
HDV.info |
�300 =
$356 |
Sedo |
5. |
Bayern-urlaub.info
(German for "Bavaria vacation") |
�280 =
$332 |
Sedo |
As you can see, Sedo, who is always strong in this
category, took the final three slots on the chart. In another sale
there, the German surname, Rodenberg.info, went for �210
($249). Geographic locations have been the hottest ticket in .info
name space but we think it is also ideally suited for people's names.
Those are usually regarded as vanity sales (except where businesses
named after a principal are concerned) so they won't always command a
lot of money. Though the revenue stream may be shallow it should prove
to be very broad as more consumers come to know .info and seek their
first or last name in the extension.
It currently takes a sale of better than $4,000 to
crack our Year-To-Date New TLD chart so it remains unchanged
from last week. Here is a look at 2004's Elite 11:
Domain
Name Journal's Year-To-Date New TLD "Elite 11"
Highest Reported 2004 .info, .biz & .us Domain Sales through
April 18
Euro to Dollar Conversion (� to $)
Based on Rates in Effect When Sales Were Originally Reported
by DNJ |
|
Domain |
Sold For
|
Where
Sold |
1. |
NewYork.info |
�22,000 = $28,086 |
Sedo |
2. |
HMS.info |
�9,280
= $10,492 |
Sedo |
3. |
Tampa.info |
$10,000 |
Pvt
Transaction |
3.
|
Moscow.info |
$10,000 |
Sedo |
5. |
RioDeJaneiro.info |
$9,000 |
Pvt
Transaction |
6. |
BDSM.info |
�5,500
= $6,947 |
Sedo |
7. |
Reifen.biz
"tires" in German |
�5,500
= $6,894 |
Sedo |
8. |
Vancouver.info |
�5,000
= $6,378 |
Sedo |
9. |
Vacations.info |
$5,500 |
Pvt
Transaction |
10. |
CityGuide.info |
�4,000 =
$4,773 |
Sedo |
11. |
Houston.info |
$4,000 |
Pvt
Transaction |
As always, we welcome all verifiable sales reports from companies,
private sellers or individuals with knowledge of an important sale
made through any channel. To contribute information and help make
this column better, just drop a note to [email protected].
People like Richard
Meyer of the American Marketing Corporation provide invaluable help by sending us data for these sales
reports each week.
Every Tuesday we publish the highest reported domain name
sales for the previous week. On Monday our contributors send us
their sales data for the previous 7 days. We then compile that
information and write this report for Tuesday publication to give
you the freshest sales report in the industry.
We will close with this standard caution. These are not average selling
prices - these are top selling domains. One of the
biggest impediments to making sales is pricing domains at
unrealistic levels. For most of us, pricing domains at the levels
achieved on the Top Ten chart will leave us waiting a long time to make a sale! We hope you will
use the information presented here as a measuring stick that will
help you price your domains at levels that will put more money in
your pocket more often!
Editor's Note: If you wish to review previous Domain
Sales columns, they are available in our Archive.
|