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Chena Writes $80,000 Check for Three Misspelled Domains With Massive Traffic

by Ron Jackson    
Archived 4-27-04

I can just hear English teachers weeping around the world,
wondering where they went wrong! They spend their lives teaching kids how to spell, only to find out that words that are misspelled on purpose can be worth their weight in gold! South American investor Chris Chena brought that fact home last week when he laid out $80,000 to get three .com misspellings of download:, and

Chena said the three domains attract 200,000 unique visitors a month! Hard to believe there are that many people who couldn't make it past the first round of a grade school spelling bee, but the stats bear the story out. scores 2659 with the extension in Overture. gets 1365 and returns 554. Chena said he plans to use a lot of that traffic to increase downloads of some software programs his company is developing at

We've gotten used to seeing Chena's name attached to major purchases and sales. He told us that won't change anytime soon as he plans to continue budgeting six figures a month for domain buys. Chena's latest trio of acquisitions come in priced at $26,667 each, putting the three domains in a tie for the top spot on our new weekly Top Ten sales chart. It's the first time a single individual has accounted for the top three sales since we started this column last fall. rebounded from a couple of slow weeks with a string of big sales in the past seven days. They wound up taking four of the final seven positions on the big board, led by #4 domain That $24,125 prescription was just what the doctor ordered for the popular auction venue. completed the top half of the elite list after attracting $18,500 for fifth-ranked Overall we saw an impressive string of eight five-figure sales this week. Here a look at all of the top reported sales for the 7-day reporting period ending April 18: 

Domain Name Journal's Top Ten 
Reported Domain Sales - Mon. April 12, 2004 - Sun. April 18, 2004
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. Apr. 20


Sold For

Where Sold
1. $26,667 Pvt Transaction
2. $26,667 Pvt Transaction
3. $26,667 Pvt Transaction
4. $24,125 Pool
5. $18,500 Afternic
6. $15,500 Pool
7.  $15,000 Moniker / DomainSystems
8. $11,611 Pool
9. $9,200 Pool
10.   $7,100 Moniker / DomainSystems

Keep in mind that these are the highest value sales that have been reported in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both.

You can see that Pool continued their run in the second half of the chart with #6 proving precious indeed. It commanded $15,500 and #8 added another five-figure check to the pot after going for $11,611. was Pool's other big winner at $9,200. hit the bullseye twice this week. They sold to Lion's Gate Films for $15,000 to claim the lucky #7 slot and also anchored the Top Ten with the $7,100 sale of

Pool's string of successes extended beyond the big board. Their other notables included at $6,600, at $6,180 and the week's best .net sale, at $4,822. They also tore off $2,322 for and $2,150 for Rounding out their winner's circle was a domain some people would kill to get, at $2,130 with at $2,050. finally proved they were human this week. Normally, sales will ebb and flow at all of the venues from week to week. However for the past six months, the rules of nature didn't seem to apply to Sedo - they always had a fistful of high dollar purchase orders that allowed them to stake out multiple positions on the Top Ten. They probably would have been there again this week but the parties involved in a pair of high four figure sales asked them to keeps those transactions private. 

The ones they could report may not have been blockbusters but they still represented sales any of us would love have. The best of those was at $6,500. That's a lot of money for a five-letter acronym but it appears to be two strong acronyms in one domain name (NE for New England and MLS for Multiple Listing Service). Sedo also rang up €4,640 ($5,503) for a German country code domain, added another $4,000 to the ledger with ("composite" in English) chipping in €3,333 ($3,953)

At Afternic, was the main course at better than 18K, but the appetizers looked awfully appealing too! returned $5,000, while called in $2,888 and fortified their books with another $1,820. That sale landed Afternic at the top of our New TLD chart as you'll see below.

Rewind: We got late word this week about a nice sale at Enom's Club Drop on April 8. wound up going for $6,500 at the auction site. Club Drop is open only to the registrar's resellers.

Our Year-To-Date chart expands from 27 positions to an even 30 this week. Chris Chena's three domains at more than $26,000 each cracked the 25K chart entry point, forcing us to let our belt out another notch. Below you can feast on all of the biggest reported sales so far in 2004:

Domain Name Journal's Year-To-Date "Top 30"
Highest Reported 2004 Domain Sales through Sun. April 18, 2004  
Euro to Dollar Conversion (€ to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ


Sold For

Where Sold
1. $700,000
(700K cash + $400,000 in goods & services)
Pvt Transaction
2. $460,000 Moniker / DomainSystems
3. $325,000 GreatDomains
4. $150,000 GreatDomains
"Sex contacts" in German
 €110,000 = $141,175 Sedo
6.  $101,000 Moniker / DomainSystems
"Cruises" in German
€70,000 = $88,853 Sedo
8. $80,000 Pvt Transaction
"Boxing" in German
€56,500 = $72,509 Sedo
10. $60,000 Moniker / DomainSystems
11.  €40,000 = $51,333 Sedo
"Bosom" in German
 €40,000 = $51,333 Sedo
13. $50,000 Moniker / DomainSystems
14. $46,000 Pool
15. £25,000 = $45,951 Sedo
16. $38,700 Moniker / DomainSystems
17. €30,500 = $38,230 Sedo

"Nude or Naked" in German
€30,000 = $38,081 Sedo
19. $35,000 MarketEvolver
20. $31,950 Moniker / DomainSystems
21. €25,520 = $30,449 Sedo
22. $30,010 Namewinner
23. €22,000 = $28,086 Sedo

24. $27,981 Moniker / DomainSystems
25.   $27,600 Pool

26. $27,000 Afternic
27. $26,667 Pvt Transaction
28. $26,667 Pvt Transaction
29. $26,667 Pvt Transaction
30. $25,000 Moniker / DomainSystems
Unforgettable Footnotes:
Below are landmark sales where the price level (denoted by X characters) was released but not the exact price paid. This will allow us to note significant sales that are among the Year-To-Date leaders but cannot be ranked numerically due  to a confidentiality agreement that kept the exact price private. Date shown indicates when the sale was first reported in Domain Name Journal. High - Mid - Low indicates the range within the price category shown by multiple X's. (Feb. 10, 2004) Low $XXX,XXX Sedo
Bό (Mar. 16, 2004)
{"books" in German)
High $XX,XXX Sedo

New TLD Section

After a trio of sales ranging from $4,000-$10,000 last week .info is still on the warpath. The hot new extension takes four of the five slots on this week's New TLD chart, led by at $2,888. Afternic did the honors in the latest deal spotlighting the growing interest in the extension. prevented a .info sweep by taking the #2 position after changing hands for $500 at Adam Woeger was the buyer in the transaction at the popular domain forum.  Here is the full chart of reported New TLD sales for the week ending April 18:

Domain Name Journal's New TLD Top Five 
  Reported .info, .biz & .us Domain Sales  April 12, 2004 - April 18, 2004
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. Apr. 20


Sold For

Where Sold
1. $2,888 Afternic
2.   $500
("country house" in German)
  €350 = $415 Sedo
4. €300 = $356 Sedo
(German for "Bavaria vacation")
€280 = $332 Sedo

As you can see, Sedo, who is always strong in this category, took the final three slots on the chart. In another sale there, the German surname,, went for €210 ($249). Geographic locations have been the hottest ticket in .info name space but we think it is also ideally suited for people's names. Those are usually regarded as vanity sales (except where businesses named after a principal are concerned) so they won't always command a lot of money. Though the revenue stream may be shallow it should prove to be very broad as more consumers come to know .info and seek their first or last name in the extension. 

It currently takes a sale of better than $4,000 to crack our Year-To-Date New TLD chart so it remains unchanged from last week. Here is a look at 2004's Elite 11: 

Domain Name Journal's Year-To-Date New TLD "Elite 11" 
Highest Reported 2004 .info, .biz & .us Domain Sales through April 18 
Euro to Dollar Conversion (€ to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ


Sold For

Where Sold
1.   €22,000 = $28,086 Sedo
2. €9,280 = $10,492 Sedo
3. $10,000 Pvt Transaction

3. $10,000 Sedo
5. $9,000 Pvt Transaction
6. €5,500 = $6,947 Sedo
"tires" in German
 €5,500 = $6,894 Sedo
8. €5,000 = $6,378 Sedo
9. $5,500 Pvt Transaction
10. €4,000 = $4,773 Sedo
11. $4,000 Pvt Transaction

As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to People like Richard Meyer of the American Marketing Corporation provide invaluable help by sending us data for these sales reports each week.

Every Tuesday we publish the highest reported domain name sales for the previous week. On Monday our contributors send us their sales data for the previous 7 days. We then compile that information and write this report for Tuesday publication to give you the freshest sales report in the industry. 

We will close with this standard caution. These are not average selling prices - these are top selling domains. One of the biggest impediments to making sales is pricing domains at unrealistic levels. For most of us, pricing domains at the levels achieved on the Top Ten chart will leave us waiting a long time to make a sale! We hope you will use the information presented here as a measuring stick that will help you price your domains at levels that will put more money in your pocket more often!

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.





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