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Austrian Country Code Domain Goes For Over $32,000 To Top New DNJ Reported Sales List

by Ron Jackson     
Archived 10-28-03

Welcome to Domain Name Journal's new Domain Sales section. Every Tuesday we publish the highest reported domain name sales for the previous week. On Monday our contributors send us their sales data for the previous 7 days. We then compile that information and write this report for Tuesday publication to give you the freshest sales report in the industry. These are all domains that have completed escrow and been transferred to their new owners.

This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both. What we can do is provide you with the highest reported sales with data coming from key players in the domain aftermarket. The world's two largest domain name exchanges, Afternic and Sedo are leading the way in partnering with us for this project and we expect that many other sales venues will join the effort in the weeks ahead. 

We will welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information for this column, just drop a note to

Now on to our new Top Ten list. For those who are based in the United States and think primarily in .com terms, the strength of country code domain sales in Europe should be a real eye-opener this week...and no, this time we are not talking about Germany's .de (the second-most popular extension in the world behind only .com). The top two places on the chart are taken by Germany's next door neighbor Austria and their .at extension: 

Domain Name Journal's Top Ten 
Reported Domain Sales - Mon. Oct. 13 through Sun. Oct. 19, 2003
Euro to Dollar Conversion ( to $) is Based on Rates in Effect Mon. Oct. 20


Sold For

Where Sold
1. 27,500 = $32,004 Sedo
("Cruises" in German)
12,500 = $14,547 Sedo
3. $10,500 Sedo
4. $10,000 Afternic
5. $9,000 Sedo
6. 7,000 = $8,146 Sedo
("Briefcase" in German)
5,000 = $5,819 Sedo
("Rims" in German)
4,850 = $5,645 Sedo
(German word that means a used car that is less than a year old)
4,700 = $5,470 Sedo
10. 3,480 = $4,050 Sedo

Sedo tell us that those two big .at sales at the top of the list were not the only major Austrian domain sales this week. They say there were others of comparable size that the parties involved do not wish to have published. Sedo also had a nice 5,000 sale that we did not include in the Top Ten because it was comprised of a lot of three related domains: (which means "handbags" or "purses" in German), plus the singular version of that domain and ("designer bags"). A couple of other notable Sedo sales were Luna. de for 3,400 and for $1,280. might have placed one or more domains on the list but had to keep specific prices confidential at the request of their clients. CEO Monte Cahn did give us the names of seven domains that totaled over $27,000 in sales (an average of about $4,000 per domain):,,,,, and 

The story behind, the #3 domain  in the Top Ten, is a case of lightning striking for Louisiana's Sidney Parfait.  He landed the domain with a backorder from GoDaddy that cost him under $15! Parfait shopped the domain around on forums and other venues, including Ebay without finding a buyer at the price level he was seeking. He then parked the domain at Sedo and within 7 days of listing there found himself over $10,000 richer when a buyer stepped forward. 

Speaking of Ebay, there were no sales there last week that were high enough to make our chart. The owner of did receive a bid of $16,950 but that did not meet his reserve price for the auction that ended Sunday, Oct. 19.

Afternic's sale of a sweet 2-letter .com, landed in the #4 position. Afternic also completed some other solid four figure sales last week, including for $1,875, for $1,250 and for $1,000.

The Top Ten is rounded out by three English domains and three German domains (representing 3 different extensions, .de, .com and .net). While there were a few surprises last week, the words and terms in this week's Top Ten are all solid (regardless of the language). The only surprise to us is that a country code that hasn't been on a lot of people's radar - .at - commanded such healthy sums. We bet .at will be on a lot of people's screens now!

In addition to our Top Ten list we are keeping track of new extension sales (.info, .biz and .us) with a separate New TLD Top Five chart each week (both the Top Ten and New TLD Top Five are likely to be expanded to include more domains as more sellers provide data in the weeks and months ahead).

Our first new extension chart shows a three-way tie for first thanks to a leading German tent trailer retailer grabbing a trio of .info domains related to their business.

Domain Name Journal's New TLD Top Five 
 Reported .info, .biz & .us Domain Sales  Oct. 13 - Oct. 19, 2003
Euro to Dollar Conversion ( to $) is Based on Rates in Effect Mon. Oct. 20


Sold For

Where Sold
("folding camper" in German)
3,000 = $3,490 Sedo
("tent camper" in German)
3,000 = $3,490 Sedo
("tent trailer" in German)
3,000 = $3,490 Sedo
4. $1,700 Sedo
("Game" in German)
1,200 = $1,396 Sedo

Sedo tells us that .info is HOT in Germany with .biz not far behind. They sold for 1,000 last week. A couple of months ago they had sold the .info version of that domain for 25% more - 1,250. Another notable new extension sale at Sedo last week was for 600 (Maritimo means "maritime" in Spanish and represents a nice sale for a Spanish language .info).

In closing we should emphasize that these are the highest value sales that have been reported in the past week. These are not average selling prices. One of the biggest impediments to making sales is pricing domains at unrealistic levels. For most of us, pricing domains at these levels will leave us waiting a long time to make a sale! We hope you will use the information presented here as a measuring stick that will help you price your domains at levels that will put more money in your pocket more often!

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.

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