This column is meant to be an educational tool, not a complete list
documenting ALL high value domain sales. Such a list is
impossible to produce because many sales are kept
private at the insistence of buyers, sellers or both. What we can do
is provide you with the highest reported sales with data coming from
key players in the domain aftermarket. The world's two largest
domain name exchanges, Afternic
and Sedo
are leading the way in partnering with us for this project and we
expect that many other sales venues will join the effort in the
weeks ahead.
We will welcome all verifiable sales reports from companies,
private sellers or individuals with knowledge of an important sale
made through any channel. To contribute information for this column,
just drop a note to [email protected].
Now on to our new Top Ten list. For those who are based in
the United States and think primarily in .com terms, the
strength of country code domain sales in Europe should be a real
eye-opener this week...and no, this time we are not talking about
Germany's .de (the second-most popular extension in the world
behind only .com). The top two places on the chart are taken by
Germany's next door neighbor Austria and their .at
extension:
Domain
Name Journal's Top Ten
Reported Domain
Sales - Mon. Oct. 13 through Sun. Oct. 19, 2003
Euro to Dollar Conversion (� to $) is Based on Rates in
Effect Mon. Oct. 20 |
|
Domain |
Sold For
|
Where
Sold |
1. |
Shopping.at |
�27,500
= $32,004 |
Sedo |
2. |
Kreuzfahrten.at
("Cruises" in German) |
�12,500
= $14,547 |
Sedo |
3. |
Native.com |
$10,500 |
Sedo |
4. |
KS.com |
$10,000 |
Afternic |
5. |
Friendships.com |
$9,000 |
Sedo |
6. |
Notebook.net |
�7,000
= $8,146 |
Sedo |
7. |
Aktentaschen.de
("Briefcase" in German) |
�5,000
= $5,819 |
Sedo |
8. |
Felgen.net
("Rims" in German) |
�4,850
= $5,645 |
Sedo |
9. |
Jahreswagen.com
(German word that means a used car that is less than a
year old) |
�4,700
= $5,470 |
Sedo |
10. |
Crawler.net |
�3,480
= $4,050 |
Sedo |
Sedo tell us that those two big .at sales at the
top of the list were not the only major Austrian domain sales this
week. They say there were others of comparable size that the parties
involved do not wish to have published. Sedo also had a nice
�5,000 sale that we did not include in the Top Ten because it
was comprised of a lot of three related domains: Handtaschen.de
(which means "handbags" or "purses" in German),
plus the singular version of that domain and DesignerTaschen.de
("designer bags"). A couple of other notable Sedo
sales were Luna. de for �3,400 and AbsoluteData.com
for $1,280.
DomainSystems.com
might have placed one or more domains on the list but had to keep
specific prices confidential at the request of their clients. CEO
Monte Cahn did give us the names of seven domains that totaled
over $27,000 in sales (an average of about $4,000 per domain): InJapan.com,
Auto-Supplies.com, CamerasUnlimited.com, GoldenTours.com, GoGurl.com,
FB2.com and BF2.com).
The story behind Native.com, the #3 domain in
the Top Ten, is a case of lightning striking for Louisiana's Sidney
Parfait. He landed the domain with a backorder from GoDaddy
that cost him under $15! Parfait shopped the domain around on forums
and other venues, including Ebay without finding a buyer at
the price level he was seeking. He
then parked the domain at Sedo and within 7 days of listing
there found himself over $10,000 richer when a buyer stepped
forward.
Speaking of Ebay, there were no sales there last week that
were high enough to make our chart. The owner of Hardon.com
did receive a bid of $16,950 but that did not meet his reserve price
for the auction that ended Sunday, Oct. 19.
Afternic's sale of a sweet 2-letter .com KS.com,
landed in the #4 position. Afternic also completed some other
solid four figure sales last week, including TechForce.net
for $1,875, uAutoBuy.com for $1,250 and SecureCash.com for
$1,000.
The Top Ten is rounded out by three English domains and three
German domains (representing 3 different extensions, .de, .com
and .net). While there were a few surprises last week, the
words and terms in this week's Top Ten are all solid (regardless of
the language). The only surprise to us is that a country code that
hasn't been on a lot of people's radar - .at - commanded such
healthy sums. We bet .at will be on a lot of people's screens
now!
In addition to our Top Ten list we are keeping track of new
extension sales (.info, .biz and .us) with a separate New
TLD Top Five chart each week (both the Top Ten and New TLD Top
Five are likely to be expanded to include more domains as more
sellers provide data in the weeks and months ahead).
Our first new extension chart shows a three-way tie for first
thanks to a leading German tent trailer retailer grabbing a trio of .info
domains related to their business.
Domain
Name Journal's New TLD Top Five
Reported .info, .biz & .us Domain Sales Oct.
13 - Oct. 19, 2003
Euro to Dollar Conversion (� to $) is Based on Rates in
Effect Mon. Oct. 20 |
|
Domain |
Sold For
|
Where
Sold |
1. |
Faltcaravan.info
("folding camper" in German) |
�3,000
= $3,490 |
Sedo |
1. |
Zeltcaravan.info
("tent camper" in German) |
�3,000
= $3,490 |
Sedo |
1. |
Zeltanhaenger.info
("tent trailer" in German) |
�3,000
= $3,490 |
Sedo |
4. |
Alfatec.biz |
$1,700 |
Sedo |
5. |
Spiel.biz
("Game" in German) |
�1,200
= $1,396 |
Sedo |
Sedo tells us that .info is HOT in Germany
with .biz not far behind. They sold Villa.biz for �1,000
last week. A couple of months ago they had sold the .info
version of that domain for 25% more - �1,250. Another notable new
extension sale at Sedo last week was Maritimo.info for
�600 (Maritimo means "maritime" in Spanish and
represents a
nice sale for a Spanish language .info).
In closing we should emphasize that these are
the highest value sales that have been reported in the past
week. These are not average selling prices. One of the
biggest impediments to making sales is pricing domains at
unrealistic levels. For most of us, pricing domains at these levels
will leave us waiting a long time to make a sale! We hope you will
use the information presented here as a measuring stick that will
help you price your domains at levels that will put more money in
your pocket more often!
Editor's Note: If you wish to review previous Domain
Sales columns, they are available in our Archive.
|