Domain Sales Archive
Tops Past Week's Sales at Afternic.com
by Ron Jackson Archived 10-21-03
THINK we know what makes a domain name valuable, but the final
determination on what a domain is really worth ALWAYS rests
with the buyer. Someone has to be willing to put their cash on
the table for a sale to take place. We think a lot can be learned by
looking at current domain name sales, so we are kicking off this new
weekly column to do just that.
Keep in mind that this report is meant
as an educational tool. No one will ever be able to publish a list
documenting ALL high value domain sales because many are kept
private at the insistence of buyers, sellers or both. This column
will feature the highest reported sales with data coming from
many of the key players in the domain aftermarket. Thanks to their
co-operation and willingness to help other domainers succeed, we
hope to be able to provide you with valuable insight into what is
happening in the domain market each week.
Before we get started, we also want to emphasize that these are
the highest value sales that have been reported in the past
week. These are not average selling prices. One of the
biggest impediments to making sales is pricing domains at
unrealistic levels. For most of us, pricing domains at these levels
will leave us waiting a very long time to make a sale!
Our initial report below starts with the top
sales (and other notable transactions) at Afternic.com
last week. We are also including recent sales at Sedo (they do
not currently list the sales dates on their site but have agreed to
start furnishing us with weekly data beginning with our next
report). We will add data from all other sources that make their
top sales information available to us so that we can compile one master
is the latest to come on board and their data will be included next
week as well.
We will welcome all verifiable sales reports from companies,
private sellers and individuals with knowledge of an important sale
made through any channel. To contribute information for this column,
just drop a note to firstname.lastname@example.org.
(For our next update we will need information on completed sales
(payment received and domains transferred) that occurred from Mon.
Oct. 13 through Sunday, Oct. 19).
Now, without further adieu, the envelope please:
Top Sales Contracts at Afternic.com for the week
ending Sunday, Oct. 12
(For this initial column Afternic data is for sales
agreements. Starting with the next report, data from all sources
will be for sales that have completed the escrow process.)
Another notable sale at Afternic was IAC.US for $500.
3-letter domains have always been highly-prized in the .com
namespace. Speculators in new extensions are keeping a close eye on
sales trends in .us, .info and .biz to see if the popularity of
these short acronyms carries over to those TLD's.
In looking at the Top 5, I don't think many would be surprised
by a good dictionary .com noun like evangelist.com going for
what it did. The same is true for citrines.com. FastStart.co.uk may raise a few eyebrows though.
A two-word domain in a country code domain like that would usually
receive low appraisals from armchair quarterbacks. The same is true
for AmericanSuperstar.com, a domain that is a bit long and is
available in every other major extension except the .com. The
fact that someone would pay $3,000 for it rather than take the .net
for a registration fee underlines the continuing importance placed
on .com by end users. SecureCash.com is a good example
of a solid two-word term (one that is taken in all major extensions)
that we think sold at a very reasonable price.
At Sedo, their current list of recent sales also
shows some interesting purchases:
(these domains are completed sales but not necessarily from
the last 7 days. Starting with the next report, all Sedo data will
be from the previous 7-day period).
||35,000 Euros ($40,600)
||3,500 Euros ($4,060)
||2,000 Euros ($2,320)
Musicals.com certainly fetched a nice price but a name
like that should. If Tim Schumacher and Matthew Bentley's
article about .DE in Domain
Name Journal has not already opened your eyes to .de (the German
country code), this sale of First.de for over $40,000 should!
Strong country code domains can mean big business. If you need
furthur proof, how about WellnessHotels.at (.AT is Austria's
country code)? Excellent term but many domainers in English speaking
countries probably would not have guessed it would go for four
figures in .at.
ConsolidateYourDebt.com shows that domains don't have to
be short to attract a buyer, though I believe long terms still need
to be very focused, as this one is, to have a good chance to sell
for significant money. New extension fans will have to be heartened
by the $1,700 sale of Alfatec.biz. The question is, are there
a lot more sales where than one came from for holders of .biz, .info
Another interesting sale on the Sedo list is nm3.com. It
only went for $300, but the general consensus is that 3-character .coms
(those mixing letters and numbers) have next to no value as they are
readily available in thousands of combinations. It is all part
of what makes this such a fascinating business. Your sales prospects
might not look good, but you're not out of the game until your
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