Today in The Lowdown: AuDA, the administrator of Australia'a .au top level domain, is facing a storm of its own making after passing a new rule that will make it too expensive to keep .com.au domains that many have paid for year after year. One industry expert expects up to one million domains to be dropped if the draconian rule is implemented.

Also inside: After a torrid sales streak in August, the domain aftermarket seemed to join the crowd taking things easy heading into America's Labor Day weekend holiday break (regarded as the unofficial end of summer in the U.S.)  A 7-figure sale was made under NDA but only one sale on our latest Top 20 Sales Chart reached six figures - a $250,000 ccTLD sale that ranks among the year's top ten in that category.

How 9/11 Cost The Castello Brothers a Beloved Family Member and the Heavenly Place That Once Gave Them Window Seats at the Top of the World 

Nearly 3,000 Americans died on September 11, 2001 when terrorists hijacked four separate jet airliners - two that down both the north and south towers of the World Trade Center in New York City, another that slammed into the Pentagon in Washington D.C. and a fourth, the famous Flight 93, that crashed in a Pennsylvania field after passengers fought back rather than let the plane reach its target. Just about every American over the age of 40 can tell you exactly what they were doing when the news broke. Two leaders from our industry, brothers Michael and David Castello, can also tell you what it was like to lose a family member on 9/11. They also witnessed the destruction of an iconic workplace that, in addition to a paycheck, gave them some of the best memories of their life.   Full Story 

How Nordic Domain Days 2026 Established the Event as a North Star in the Conference Constellation 

Ever since LG Forsberg founded the Nordic Domain Days conference in 2015 the event has been on an unbroken upward trajectory. Boosted by its location in spectacularly scenic Stockholm has certainly helped but the unique makeup of the show is why it really stands out in the conference crowd. So much so that 75% of this year's attendees came from outside of the Nordic nations. 

For the 2026 edition of Nordic Domain Days that was held May 24-26, guests arrived from all directions to spend three days together in a cozy self-contained environment that combined programming, networking and socializing all in one convenient place - the Clarion Hotel. LG told us, "I have always believed that the format is the product. Everyone under one roof, eating together, socializing together, staying together. That is what makes NDD different and it is the thing I will never change."  Full Story 

Data from 2026 Global Domain Report Reveals What is Motivating the Industry's Buyers, Builders & Investors Now

InterNetX and Sedo released their highly anticipated Global Domain Report 2026 a few weeks ago and praise for the free publication's unparalleled analysis of market demand and aftermarket performance has been pouring in ever since. The GDR team spent months gathering insights into every aspect of he business from experts around the world. The full report is over 100 pages and while every word is worth reading, the authors know busy professionals would like a concise summary that pulls together the most important things learned from the 2026 survey. So, InterNetX's Simone Catania (one of the key architects of the annual Global Report series) has given us exactly that so we can share it with you in this exclusive article.  
Full Story Here

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