DNJournal.Com 2020
Banner Advertising Rate Card 
Contact: Ads@DNJournal.com

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Welcome to the All New 2020 DNJournal.com Banner Advertising Rate Card!

We appreciate your interest in making DNJournal.com part of your marketing campaign! To help you meet your goals, we have redesigned our pages to give advertisers more space for less money than even before. We changed most of our banner size options to dimensions matching Interactive Advertising Bureau (IAB) standards, while also introducing some custom sizes that fill in the gaps and work especially well in our layout. 

Our premier offerings include 728X90 leaderboards, custom 585x75 DNJ Big Banners at the top center of editorial content, 300x250 IAB medium rectangles in high profile above-the-fold locations, as well as spots for standard 468X60 banners. To accommodate sizes that match or perfectly scale to IAB Standards, as well as our custom sizes, we resized our side columns to 160 pixels wide in the left column and 240 pixels wide in the right column, with three size options available in each column.

On this page you will see examples of each size we offer, their locations, what they cost and if they are currently available. Some positions rarely open because we have advertisers who have been on DNJournal continuously for over a decade. One goes all the way back to when we started in 2003! Advertisers can retain their positions for as long as they wish to keep renewing).

Image from Bigstock

The primary pages on DNJournal.com are the Home Page, the ever popular Domain Sales Report page (that gets almost as much traffic as the Home Page), the Lowdown Page (essentially the DN Journal blog and the section of that site that is most frequently updated) and the Year-to-Date Sales Charts page that has the three YTD Top 100 Domain Sales Charts that are frequently referenced by domain buyers and sellers around the world. Pricing for the various pages is based on the traffic level each page receives. 

We offer two major discount opportunities that can significantly reduce the cost of the monthly base rates shown on this rate card. Those are: 

* 15% discount for prepaid runs of 3 months or longer.
* 10% discount when ordering ads on two or more pages at the same time
(the cost of the additional ad(s) must total at least half the cost of the highest priced ad to qualify).
 Above discounts can be combined for a total discount of 25%
 

Full payment must be received before ads are published.
All major credit cards & PayPal (sent to Ads@ DNJournal.com) are accepted, as are ACH and International Wire payments. Ad space cannot be held or reserved without payment. Any questions may be sent to Ads@DNJournal.com      


BANNER OPTIONS

PREMIER LOCATIONS:

728X90 pixel IAB Standard Leaderboard. This size is an exclusive position built into the DNJournal.com masthead on the Home, Domain Sales Report, The Lowdown and YTD Charts pages. The base monthly rates and currently availablity are (Yes/No next to price indicates where the position is currently available or not).

Location

Monthly Base Rate

Currently Available?

Home Page

$550

No

Domain Sales Report

$425

No

The Lowdown Page

$300

No

YTD Sales Charts Page

$200

No

 

 

The DNJ Big Banner! Custom sized 585X 75 pixel banner that is 25% wider and 25% taller than a standard 468x60 banner ad! These are placed only in prime locations in the center editorial content area on each page.

Location

Monthly Base Rate

Currently Available?

Home Page Top Center

$400

No

Home Paqe (after Cover Story)

$320

No

Home Page (after 2nd Story)

$260

No

Domain Sales Report Top Center

$320

No

The Lowdown Page Top Center

$260

Yes

YTD Sales Charts Page Top Center

$180

No

 

 

300X250 IAB Standard Medium Rectangle. This size is offered in prime above the fold locations within center editorial content areas on three pages -  Home Page, Domain Sales Report and The Lowdown. 

Location

Monthly Base Rate

Currently Available?

Home Page

$380

No

Domain Sales Report

$320

No

The Lowdown Page

$260

No

 


LEFT SIDE COLUMN (160 pixels wide):

The exact sizes we offer for this column are shown in the samples below.

 

160X600 IAB Standard Skyscraper

When to want to tower 
over the competition
 
this is the size many 
smart advertisers use 
to get the job done! 

160X300 Custom 
High Rise Banner

This banner is exactly 
1/2 the size of the huge Skyscraper at left. Our 
previous version of this 
ad shape was the one 
most often chosen by 
our advertisers and now 
we have made it even 
bigger and bolder

increasing its size by 
33%
from its 150X240 
predecessor with no 
change in cost!

160X133 Smart Rectangle

This economical banner is based on the IAB Standard Medium Rectangle (shown in the previous section above). If you already have one of those in your ad inventory we can scale it down perfectly to this size or you can go for something new and  unique! 


To all advertisers: If you need someone to make a professional banner of any size for you, we can recommend a company our advertisers have been using ever since we started almost 20 years ago. They provide a fast and very affordable service that has consistently gotten good reviews from those we have recommended them to. They work on tight margins and we receive no compensation for for sending people to them. We are just happy to be able to connect our supporters with a service that will save them money and produce banners that will look good on our site.

Location

Size

Monthly Base Rate

Space Available?

Home Page

160X600

$330

Yes

Home Page

160X300

$220

Yes

Home Page

160X133

$110

Yes

Domain Sales Page

160X600

$260

Yes

Domain Sales Page

160X300

$180

Yes

Domain Sales Page

160X133

$90

Yes

The Lowdown

160X600

$220

Yes

The Lowdown

160X300

$150

Yes

The Lowdown

160X133

$80

Yes

YTD Sales Charts Page

160X600

$180

Yes

YTD Sales Charts Page

160X300

$120

Yes

YTD Sales Charts Page

160X133

$60

Yes

 


RIGHT SIDE COLUMN (240 pixels wide):

The exact sizes we offer for this column are shown in the samples below.

 

240X400 Deluxe Townhouse Banner

This custom size had LOTS of elbow 
room
. In fact, at 96,000 pixels this 
banner has more screen space than 
any banner on our site except the 
160X600 skyscraper in the section 
above that covers the same amount 
of ground -  96,000 pixels. At twice 
the size
of our popular MVP banner 
at right, the DNJ Deluxe Townhouse 
banner gives you a big footprint that 
readers won't be able to miss!

240x200 MVP Banner
 
This banner is our MVP (Most Versatile 
Product)!
It is a bigger version of the 
Smart Rectangle in the previous section 
and, like that one,  this banner scales 
down perfectly from the IAB Standard 
Medium Rectangle size. It has the 
advantage of being more affordable 
while still giving you a canvas that is 
spacious enough to clearly convey your 
message.

 


 

240X100 Better Half Banner

Many messages and graphics work better in a more horizontal format, so we created this custom size that is half the size of our 240X200 MVP banner above. That saves you money but still gives you the space you need to get people's attention! In fact, our Better Half Banner is 70% larger than the IAB's standard 234X60 Half Banner!

Location

Size

Monthly Base Rate

Space Available?

Home Page

240X400

$330

Yes

Home Page

240X200

$220

Yes

Home Page

240X100

$110

Yes

Domain Sales Page

240X400

$260

Yes

Domain Sales Page

240X200

$180

Yes

Domain Sales Page

240X100

$95

Yes

The Lowdown

240X400

$220

Yes

The Lowdown

240X200

$150

Yes

The Lowdown

240X100

$80

Yes

YTD Sales Charts Page

240X400

$180

Yes

YTD Sales Charts Page

240X200

$120

Yes

YTD Sales Charts Page

240X100

$65

Yes

 


468X60 STANDARD BANNERS

Of course,  we also have positions for the original web standard 468X60 banners we've all grown up with! Those are available on Domain Sales, YTD Charts and Lowdown pages. The exact size is shown in the example above. These are located in the positions noted below:

Page

Location on Page

Monthly Base Rate

Now Available?

Domain Sales Page

At top of the all extension Top 20 Sales Chart.

$260

No

Domain Sales Page

In the middle of the all extension Top 20 Sales Chart.

$220

No

Domain Sales Page

Above start of .Com Supporting Cast section.

$160

No

Domain Sales Page

Two birds with one stone. In editorial content area at end of .Com Supporting Cast section, right above start of the ccTLD section.

$120

Yes

Domain Sales Page

At top of the ccTLD Top 20 Sales Chart - great those in the country code space.

$100

No

Domain Sales Page

In middle of the ccTLD Top 20 Sales Chart.

$80

Yes

Domain Sales Page

At top of the Non .Com gTLD Top 20 Sales Chart - great for new gTLD sellers

$80

Yes

Domain Sales Page

In middle of the Non .Com gTLD Top 20 Sales Chart

$60

No

The Lowdown Within editorial content area at conclusion of most recent post. Also appears on separate pages sent on our RSS feed. $180 Yes

YTD Sales Charts Page

At top of the all extension YTD Top 100 Sales Chart.

$150

No

YTD Sales Charts Page

High Visibility 3-banner bundle - your banner shown after the top ten entries on all three of our YTD Top 100 Sales Charts.

$150

No

YTD Sales Charts Page

At top of the ccTLD YTD Top 100 Sales Chart - great for those in the ccTLD business.

$95

Yes

YTD Sales Charts Page

At top of the Non .Com gTLD YTD Top 100 Sales Chart - great for new gTLD sellers. $85 Yes

 


To all advertisers: If you need someone to make a professional banner of any size for you, we can recommend a company our advertisers have been using ever since we started almost 20 years ago. They provide a fast and very affordable service that has consistently gotten good reviews from those we have recommended them to. They work on tight margins and we receive no compensation for for sending people to them. We are just happy to be able to connect our supporters with a service that will save them money and produce banners that will look good on our site.

If you have any questions or would like to schedule a call, email us at: Ads@DNJournal.com.


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