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Today in The Lowdown: Global interest in domain names has created a conference explosion that will  reverberate around the world in an extraordinarily long line of shows from now through early autumn.  

 

Also inside: Veteran broker Larry Fischer apparently liked his penthouse view from the top of last week's domain sales chart because he is there again this week with another 6-figure sale. The .coms swept 13 of 20 chart entries but the ccTLDs (with two of the year's 10 biggest sales to date in that category) and non .com gTLDs had reason to celebrate as well.

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The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
Quality Trumps Quantity: Lessons Learned from T.R.A.F.F.I.C. West 2014   - See more at: http://www.dnjournal.com/cover/2014/may-june.htm#sthash.TGjujBZO.dpuf
Quality Trumps Quantity: Lessons Learned from T.R.A.F.F.I.C. West 2014   - See more at: http://www.dnjournal.com/cover/2014/may-june.htm#sthash.TGjujBZO.dpuf

What's the Big Idea? Erik Bergman Explains Why He Spent $900,000 for Great.com

Welcome to the 10th edition of our annual State of the Industry Cover Story. Every January since 2005 we have assembled a distinguished panel of experts drawn from every corner of the industry-  including domain investors, developers, top  corporate leaders and attorneys - to give us their thoughts on the key trends of the past year and what they saw coming our way in the new year ahead. 

This year we have put together our biggest panel ever, 17 of the industry' best and brightest, and split them into two groups of eight each - one comprised of investors & developers and one of corporate leaders. We will the extra spot with an attorney who has a foot firmly planted on each side of the line. 

- See more at: http://www.dnjournal.com/cover/2014/january.htm#sthash.YJo3bmZs.dpuf

Welcome to the 10th edition of our annual State of the Industry Cover Story. Every January since 2005 we have assembled a distinguished panel of experts drawn from every corner of the industry-  including domain investors, developers, top  corporate leaders and attorneys - to give us their thoughts on the key trends of the past year and what they saw coming our way in the new year ahead. 

This year we have put together our biggest panel ever, 17 of the industry' best and brightest, and split them into two groups of eight each - one comprised of investors & developers and one of corporate leaders. We will the extra spot with an attorney who has a foot firmly planted on each side of the line. 

- See more at: http://www.dnjournal.com/cover/2014/january.htm#sthash.YJo3bmZs.dpuf

Swedish entrepreneur Erik Bergman, who recently turned 30, has enjoyed more business success than the vast majority of us will experience in a lifetime. After taking his company public (with a $200 million valuation) Bergman's dream had come true -  but the euphoria didn't last. Feeling uncomfortably unfulfilled Bergman decided he wanted to do something more with his life than just make money.

Bergman started kicking around ideas for a two-pronged project that would have both commercial and charitable elements with all profits flowing to the charitable side of the enterprise. He is still pondering the possibilities but he has nailed down the first and, he believes, possibly the most important part of the equation - a great domain name. In fact, that's the name - Great.com

Bergman spent $900,000 to get his dream domain - a lot of money for anyone, especially when they don't know exactly how they will use the name. To find out who this extraordinary entrepreneur/philanthropist is and what motivated him to go all in on Great.com we connected with Erik to get the inside story.  Full Story Here

Erik Bergman has big 
plans for Great.com



Red Alert: Encrypt Your Website Now or Expect to Lose Traffic When Google Updates Its Chrome Browser in July

By Ron Jackson

Many of our readers not only invest in domains as assets in their own right but also develop websites on one or more of their favorite names. For those who operate any kind of site, Google is planning to enact a major change in July (yes this July - 2018)  that could cause your site to lose a significant amount of traffic if you are not prepared for it.

Google's Chrome is the most widely used web browser and they will be releasing a new version 68 in July. In that version the company plans to mark all websites that do not have an SSL certificate as Not Secure. That notice will scare a lot of people away from your website even if it poses no danger to anyone. So, if you haven't done it yet, getting an SSL certificate (which provides your site with a secure, encrypted connection) should be very high on your To Do list.

The kind of SSL certificate to buy (there are many options) and how to get one installed can be confusing.  Fortunately, a well-known veteran from our industry is now with the world's largest distributor of SSL certificates, The SSL Store, so we paid a visit to their offices to find out what all of us who run websites need to do to be ready for what is coming in July. 
Full Story Here 

(L to R): Michael Ward, Bill Grueninger & Kyle Grueninger from The SSL Store.



Domain Development: Chris Sheridan Details Why the Weebly Way Keeps Gaining Ground

By Ron Jackson

When I entered  the domain business back in 2002 there were three ways to make money with domains - 1) sell (or lease) them, 2) park them and hope to make pay per click (PPC) revenue from type-in traffic or 3) develop them into full-blown websites that could produce revenue in a number of ways depending on the business model (e-commerce, direct advertising or paid subscriptions being among the many options). The problem with the latter option is that, especially for the technologically challenged, it has just been too hard to do.

One thing about technology though - it keeps marching on - and new solutions have hit the market that have made domain development much easier than it used to be. Platforms like WordPress, Weebly, Wix and Squarespace are among the enticing website building options domain owners now have to choose from. From a domain investor's standpoint, Weebly has an ace in the hole in industry veteran Chris Sheridan, who has played a leading role in both the domain and website building worlds.  Full Story Here 



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