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Today in The Lowdown:  DomainSponsor takes South Florida domain investors out to the ballgame! Plus, premier domain auctioneer Wayne Wheat has just released a new book for bidders that explains how to succeed when buying at any kind of auction. 

Also inside: A .net geodomain took the top spot on our latest weekly all extension Top 20 Sales Chart. Four ccTLDs also made the elite list while .coms piled up 14 entries.

 


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The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
Quality Trumps Quantity: Lessons Learned from T.R.A.F.F.I.C. West 2014   - See more at: http://www.dnjournal.com/cover/2014/may-june.htm#sthash.TGjujBZO.dpuf
Quality Trumps Quantity: Lessons Learned from T.R.A.F.F.I.C. West 2014   - See more at: http://www.dnjournal.com/cover/2014/may-june.htm#sthash.TGjujBZO.dpuf

The Amazing Adventures of Angie Graves: How the Writing, Rocking, Web Wizard Became a Domain Industry Pioneer

Welcome to the 10th edition of our annual State of the Industry Cover Story. Every January since 2005 we have assembled a distinguished panel of experts drawn from every corner of the industry-  including domain investors, developers, top  corporate leaders and attorneys - to give us their thoughts on the key trends of the past year and what they saw coming our way in the new year ahead. 

This year we have put together our biggest panel ever, 17 of the industry' best and brightest, and split them into two groups of eight each - one comprised of investors & developers and one of corporate leaders. We will the extra spot with an attorney who has a foot firmly planted on each side of the line. 

- See more at: http://www.dnjournal.com/cover/2014/january.htm#sthash.YJo3bmZs.dpuf

Welcome to the 10th edition of our annual State of the Industry Cover Story. Every January since 2005 we have assembled a distinguished panel of experts drawn from every corner of the industry-  including domain investors, developers, top  corporate leaders and attorneys - to give us their thoughts on the key trends of the past year and what they saw coming our way in the new year ahead. 

This year we have put together our biggest panel ever, 17 of the industry' best and brightest, and split them into two groups of eight each - one comprised of investors & developers and one of corporate leaders. We will the extra spot with an attorney who has a foot firmly planted on each side of the line. 

- See more at: http://www.dnjournal.com/cover/2014/january.htm#sthash.YJo3bmZs.dpuf

Some of you may already already know WEB Group Inc. Co-Founder Angie Graves or maybe you've seen her speak at a domain conference, but there's a lot about the soft spoken industry pioneer from South Carolina that you probably didn't know (and, since Angie is not one to talk about herself, neither would we if a mutual friend had not shared a few irresistible tidbits that made us want to see and share the complete picture). 

For starters, she has worked for some of the world's biggest stars in music, including Bruce Springsteen, U2, Pink Floyd, Kiss, Whitney Houston and many more - she even spent five months on tour with Genesis!

Once Angie discovered domains she wound up being the original registrant of names like Champion.com, MyrtleBeach.com and even Coca-Cola.com! She also became a tech wizard as well and as her skills blossomed she found herself running in the same circles as some of America's Internet pioneers. Many of of the world's  biggest corporations have called on her for help, including Home Depot, AT&T and IBM, to name just a few. Even more impressive than that (at least to us) she was once a journalistRead Her Fascinating Full Story Here

Angie Graves
Co-Founder/Manager of Projects/Programs
WEB Group Inc. 



An Inside Look at Sedo's Strategy for Promoting and Marketing New gTLDs and Accelerating Aftermarket Sales

By Ron Jackson

Ever since new gTLDs began rolling out in January 2014, we've heard criticism that they have not been marketed vigorously enough - leaving many in the general public unaware of their existence. Some have pointed the finger at ICANN and industry trade groups, some at new registry operators and some at registrars and even the registrants who aren’t developing the names they register or promoting the ones they have built out.  

Part of the problem may just be perception. Unlike, say, parking companies who market directly to domain investors, the marketing that is being done on behalf of new gTLDs has largely been aimed outward, making those efforts less visible to a lot of us than ones focused inward on the domain community. You need look no further than industry giant Sedo to see what I mean. Known for a decade and a half for their aftermarket and monetization platforms, Sedo has also been at the forefront of new gTLD marketing efforts. We talked with their Chief Marketing Officer, Christian Voss, about why they have taken that effort on their shoulders and their strategy for boosting new gTLD awareness.     Full Story Here 

 

Sedo CEO Tobias Flaitz & 
CMO Christian Voss
(right)


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Huge Boost for GeoDomains: Business Star Tom Henderson Teams Up with Fred Mercaldo to Form City Brand Media

By Ron Jackson

Last summer we told you about a funding campaign that the unique geodomain development platform CitiesPlanet was undertaking in an effort to establish the company as the global standard for .com city geodomain owners seeking to maximize the value of their assets. We can now tell you that company founder Fred Mercaldo (who operates a successful city domain of his own at Scottsdale.com) has not only succeeded in getting the investment he was seeking - a new opportunity opened that produced far more financial support than he was looking for! Better yet he attracted a team of world class partners to help the company's more than 100 "City.com" clients reach their full potential.

Mercaldo, who was profiled in the March 2013 DN Journal Cover Story, told us, "CitiesPlanet has finalized negotiations with Tom Henderson and his San Francisco Regional Center group, resulting in a new corporation being formed: City Brand Media, LLC. I am ecstatic to finally have the partnership in place that will really be a game changer in the City.com space. Tom and his group have both the vision and the resources to properly support our efforts to develop, manage and increase the value of each City.com property in our portfolio.”

Full Story Here 

 



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