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Today in The Lowdown: .CLUB has become just the 5th new gTLD to pass one million domain registrations. To mark the occasion, the registry has given special recognition to the woman who put them over the top.

Also inside: Wednesday was the official first day of summer and even though the summer doldrums have arrived there were some notable aftermarket sales including one at six figures that tops our latest weekly Top 20 chart.

 


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The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
Quality Trumps Quantity: Lessons Learned from T.R.A.F.F.I.C. West 2014   - See more at: http://www.dnjournal.com/cover/2014/may-june.htm#sthash.TGjujBZO.dpuf
Quality Trumps Quantity: Lessons Learned from T.R.A.F.F.I.C. West 2014   - See more at: http://www.dnjournal.com/cover/2014/may-june.htm#sthash.TGjujBZO.dpuf

Adapt or Die: How Alan Dunn Embraced Change to Master Domains and Find a New Mission in Life

Welcome to the 10th edition of our annual State of the Industry Cover Story. Every January since 2005 we have assembled a distinguished panel of experts drawn from every corner of the industry-  including domain investors, developers, top  corporate leaders and attorneys - to give us their thoughts on the key trends of the past year and what they saw coming our way in the new year ahead. 

This year we have put together our biggest panel ever, 17 of the industry' best and brightest, and split them into two groups of eight each - one comprised of investors & developers and one of corporate leaders. We will the extra spot with an attorney who has a foot firmly planted on each side of the line. 

- See more at: http://www.dnjournal.com/cover/2014/january.htm#sthash.YJo3bmZs.dpuf

Welcome to the 10th edition of our annual State of the Industry Cover Story. Every January since 2005 we have assembled a distinguished panel of experts drawn from every corner of the industry-  including domain investors, developers, top  corporate leaders and attorneys - to give us their thoughts on the key trends of the past year and what they saw coming our way in the new year ahead. 

This year we have put together our biggest panel ever, 17 of the industry' best and brightest, and split them into two groups of eight each - one comprised of investors & developers and one of corporate leaders. We will the extra spot with an attorney who has a foot firmly planted on each side of the line. 

- See more at: http://www.dnjournal.com/cover/2014/january.htm#sthash.YJo3bmZs.dpuf

Among domain industry veterans Alan Dunn has been one of the most widely known and universally respected domain investor/developers in this business for more than 15 years. His name and accomplishments may not be as familiar to you as those of some other pioneers because the soft spoken Canadian native has never been one to talk about himself. However, knowing that his story would be immensely helpful and inspirational to countless people, we've finally worn down his resistance and gotten him to share his fascinating journey with us.

From a business standpoint he has done it all as a buyer, seller, developer and monetizer of domains. He has also been a top level consultant, corporate leader and company founder. On the personal side you will learn how adopting a son who was later diagnosed with autism propelled him from utter disarray to an unexpected destiny as a champion of families with special needs children. 

In a world of constant change Dunn's ability to adapt shows that may well be the elusive key to success that so many are seeking.  Full Story Here

Alan Dunn



Startup Services Provider Enqos is Impressive Encore for Former Marchex Domain Manager Riccardo Soff

By Ron Jackson

I was surprised by how many domain industry veterans I ran into at this year's NamesCon conference in Las Vegas who had launched new companies of their own or were continuing to grow enterprises that they had started up after initially working for others or as independent domain investors. One of them was Riccardo Soff who was the Domain Manager at Marchex when I first met him. After earning at MBA at Oklahoma City University in 2006 Riccardo began his business career with Amazon, then joined giant domain portfolio holder Marchex in 2008 and remained with them for nearly five years.

At NamesCon I learned that Riccardo had co-founded Enqos, a fast rising Seattle-based tech company, with his brother, Sherwyn. Enqos provides Engineering, Marketing and Support services to startup companies and now a roster of clients that includes companies from the Fortune 500 as well as the domain and other industries.   
Full Story Here 

 

Riccardo Soff



An Inside Look at Sedo's Strategy for Promoting and Marketing New gTLDs and Accelerating Aftermarket Sales

By Ron Jackson

Ever since new gTLDs began rolling out in January 2014, we've heard criticism that they have not been marketed vigorously enough - leaving many in the general public unaware of their existence. Some have pointed the finger at ICANN and industry trade groups, some at new registry operators and some at registrars and even the registrants who arenít developing the names they register or promoting the ones they have built out.  

Part of the problem may just be perception. Unlike, say, parking companies who market directly to domain investors, the marketing that is being done on behalf of new gTLDs has largely been aimed outward, making those efforts less visible to a lot of us than ones focused inward on the domain community. You need look no further than industry giant Sedo to see what I mean. Known for a decade and a half for their aftermarket and monetization platforms, Sedo has also been at the forefront of new gTLD marketing efforts. We talked with their Chief Marketing Officer, Christian Voss, about why they have taken that effort on their shoulders and their strategy for boosting new gTLD awareness.     Full Story Here 

 

Sedo CEO Tobias Flaitz & 
CMO Christian Voss
(right)



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