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Today in The Lowdown: Verisign released their latest quarterly Domain Name Industry Brief this week. Total registrations again reached a new high but the rate of growth slowed down. 

Also inside: This was not the usual slow summer week in the domain aftermarket. A super-sized 3-letter .com sale leads our latest Top 20, we have dozens of previously unreleased Flippa sales and a note on Andrew Rosener's landmark sale of X.com. 

 


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The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
Quality Trumps Quantity: Lessons Learned from T.R.A.F.F.I.C. West 2014   - See more at: http://www.dnjournal.com/cover/2014/may-june.htm#sthash.TGjujBZO.dpuf
Quality Trumps Quantity: Lessons Learned from T.R.A.F.F.I.C. West 2014   - See more at: http://www.dnjournal.com/cover/2014/may-june.htm#sthash.TGjujBZO.dpuf

One of the World's Great Domain Portfolios is On the Market - Why Skip Hoagland Decided It's Time to Sell

Welcome to the 10th edition of our annual State of the Industry Cover Story. Every January since 2005 we have assembled a distinguished panel of experts drawn from every corner of the industry-  including domain investors, developers, top  corporate leaders and attorneys - to give us their thoughts on the key trends of the past year and what they saw coming our way in the new year ahead. 

This year we have put together our biggest panel ever, 17 of the industry' best and brightest, and split them into two groups of eight each - one comprised of investors & developers and one of corporate leaders. We will the extra spot with an attorney who has a foot firmly planted on each side of the line. 

- See more at: http://www.dnjournal.com/cover/2014/january.htm#sthash.YJo3bmZs.dpuf

Welcome to the 10th edition of our annual State of the Industry Cover Story. Every January since 2005 we have assembled a distinguished panel of experts drawn from every corner of the industry-  including domain investors, developers, top  corporate leaders and attorneys - to give us their thoughts on the key trends of the past year and what they saw coming our way in the new year ahead. 

This year we have put together our biggest panel ever, 17 of the industry' best and brightest, and split them into two groups of eight each - one comprised of investors & developers and one of corporate leaders. We will the extra spot with an attorney who has a foot firmly planted on each side of the line. 

- See more at: http://www.dnjournal.com/cover/2014/january.htm#sthash.YJo3bmZs.dpuf

Over the past couple of years we've seen some pioneering domain investors decide to sell the lion's share of their portfolio. For example, one trailblazer, Michael Berkens, sold most of his vast portfolio to GoDaddy in 2015. However, Michael continues to buy and sell domains - just at a less intensive level that leaves him time to enjoy life. 

What we haven't seen a lot of is someone with a world class portfolio built over multiple decades decide to sell it all - lock, stock and barrel - and ride off into the sunset. Skip Hoagland - a giant in the geodomain space who we profiled in a July 2008 Cover Story - recently made the decision to do just that. The Hoagland portfolio includes monster geo domains like Cuba.com, Atlanta.com, Baltimore.com, Charleston.com and Buenos Aires.com (to name just a few) as well as some top tier 
generic domains like Fishing.com and ChamberOfCommerce.com. A person could make a good living of any one of his domains, so we we wanted to know why Hoagland is ready to let them all go.  Full Story Here.

Skip Hoagland



Startup Services Provider Enqos is Impressive Encore for Former Marchex Domain Manager Riccardo Soff

By Ron Jackson

I was surprised by how many domain industry veterans I ran into at this year's NamesCon conference in Las Vegas who had launched new companies of their own or were continuing to grow enterprises that they had started up after initially working for others or as independent domain investors. One of them was Riccardo Soff who was the Domain Manager at Marchex when I first met him. After earning at MBA at Oklahoma City University in 2006 Riccardo began his business career with Amazon, then joined giant domain portfolio holder Marchex in 2008 and remained with them for nearly five years.

At NamesCon I learned that Riccardo had co-founded Enqos, a fast rising Seattle-based tech company, with his brother, Sherwyn. Enqos provides Engineering, Marketing and Support services to startup companies and now a roster of clients that includes companies from the Fortune 500 as well as the domain and other industries.   
Full Story Here 

 

Riccardo Soff



An Inside Look at Sedo's Strategy for Promoting and Marketing New gTLDs and Accelerating Aftermarket Sales

By Ron Jackson

Ever since new gTLDs began rolling out in January 2014, we've heard criticism that they have not been marketed vigorously enough - leaving many in the general public unaware of their existence. Some have pointed the finger at ICANN and industry trade groups, some at new registry operators and some at registrars and even the registrants who arenít developing the names they register or promoting the ones they have built out.  

Part of the problem may just be perception. Unlike, say, parking companies who market directly to domain investors, the marketing that is being done on behalf of new gTLDs has largely been aimed outward, making those efforts less visible to a lot of us than ones focused inward on the domain community. You need look no further than industry giant Sedo to see what I mean. Known for a decade and a half for their aftermarket and monetization platforms, Sedo has also been at the forefront of new gTLD marketing efforts. We talked with their Chief Marketing Officer, Christian Voss, about why they have taken that effort on their shoulders and their strategy for boosting new gTLD awareness.     Full Story Here 

 

Sedo CEO Tobias Flaitz & 
CMO Christian Voss
(right)



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