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                        | Almost
                          everyone who reads this  start to finish
                          account of the 2022 NamesCon Global conference
                          that ran August 31-September 3 in Austin,
                          Texas are in the business of buying, selling,
                          monetizing or developing domains or providing
                          services to those who do (many are also delving into
                          other digital assets). So, we are all dealing in virtual
                          rather than tangible "products" - yet most
                          of us have a  powerful desire to see and talk to our
                          industry friends and colleagues in real life.  Perhaps
                          it is because we spend so much time behind a computer
                          screen that the need to see people face to
                          face is even more compelling for us than most.
                          However, I think the heart of  | 
 |  the matter is
                    the kinship we feel for people who share our passion
                    for domains and other digital assets in a way that most of
                    the world does not. Though we are spread all over the
                    world and come from a wide variety of cultures and very
                    different backgrounds - this common interest has bonded
                    us into something that feels more like a family
                    than just a business.  So, while
                    NamesCon did a very impressive job of bringing us together
                    virtually through NamesCon Online events over the
                    past two-and-a-half years while a global pandemic kept us
                    apart, the old  Motown song "Ain't Nothing Like the
                    Real Thing" still holds true. That's why the most
                    common word I heard attendees use in describing how they
                    felt about seeing everyone in Austin again was overjoyed
                    (or one of the many synonyms expressing that sentiment). We
                    hope this article will remind those who were there how
                    good it felt and encourage those who weren't there to
                    make a special effort to get to NamesCon Global in 2023 when
                    it will return to Austin (exact dates are still to be determined
                    but expect them to be in either the spring or fall
                    season). 
                      
                      
                        
                          | The
                          Night Before NamesCon - Tuesday, August 30, 2022 I
                          noted above that NamesCon Global 2022 started August
                          31 - and that was the official start date - but it
                          actually began the day before  when early birds
                          started arriving at the show venue - the Omni Hotel
                          in downtown Austin. 
 
                            
                            
                              
                                | Above:
                          As soon as we walked into the Omni Tuesday
                          evening (August 30) we spotted some old friends in the
                          bar area that is immediately across from the
                          registration desk. After hugs all around, I had them
                          huddle up for a quick group photo. In front are Nancy
                          Bianchi (Senior VP at Trellian/Above.com) and
                          Ilze Kaulins-Plascakz  (ExcellentDomains.ca). In
                          row two are Steven Kaziyev  (NewYorkMedia.com),
                          domain investor Kevin McKim, Diana Jackson
                                  (DNJournal.com) and David Warmuz (President and
                          Co-Founder of Trellian/Above.com) and in back, where
                          he is inevitably placed due to his commanding height,
                          is investor/entrepreneur Marty Kaulins. By the
                          way, Trellian is celebrating their 25th anniversary
                          this year and they served as the Title Sponsor
                          for NamesCon Global 2022. Congratulations
                                  to David and his entire team on such a long
                                  and impressive run! |  
 
                            
                            
                              
                                | Above:
                          Shortly after arriving, I was also delighted to bump
                          into the two people who are most responsible for
                          making  NamesCon Global  run so well, Head of NamesCon
                          operations Helga Neumer and the Chairman of the
                          NamesCon Advisory Board, Soeren von Varchmin. I
                          knew I was lucky to see them together at the same time
                          because once the show began they would both be running
                          in 100 different directions putting out fires and
                          making sure the show stayed on track! |  
 
                            
                            
                              
                                | Above:
                          Domain industry giant Sedo has traditionally
                          thrown a party for their clients and friends the night
                          before NamesCon and this year was no different. They
                          picked a spectacular venue this time too - Zanzibar
                          - and open air bar that sits atop Austin's downtown
                          Marriott Hotel. Left to right are Sedo CEO
                          Michael Robrock, Diana Jackson and Ron
                          Jackson  (DNJournal) and Sedo Senior Domain Broker Dave
                          Evanson. |  
 
                            
                            
                              
                                | Above:
                          Also among the many familiar faces we were happy to
                          see again at the Sedo party were NamesCon
                          Founder Richard Lau (left) and PTL.com Chairman
                          Dr. Gregg McNair with his lovely wife Lorraine. Below:
                          Any time we can see Kate Buckley (Buckley Media)
                          and Todd Henderson is a special occasion as
                          well. Kate is one of the great brokers in the industry
                          and she has mow succeeded in selling Todd (a professional
                          branding consultant) on personally investing in
                          domains. Turned out to be good advice as he recently
                          made his first sale at $45,000! |  
 Opening
                          Day (Wednesday, August 31) - Bodis Keynote Hall
 
                            
                            
                              
                                | The
                          next morning it was time to get down to business
                          with the official opening of NamesCon Global 2022! |  
 
                            
                            
                              
                                | Above:
                          A full house was on hand when NamesConGlobal
                          opened at 10am local time in the Bodis Keynote Hall
                          at the Omni Hotel in Austin Wednesday
                          (August 31). This was the same location where the last
                          edition of NamesCon Global was held in January 2020 -
                          just weeks before the global pandemic hit and stopped
                          in-person NamesCon events for the next two and a half
                          years.  The long wait was finally over! |  
 
                            
                            
                              
                                | Above:
                          When NamesCon Advisory Board Chairman Soeren von
                          Varchmin took the stage to welcome attendees, the
                          joyous look on his face made it clear how happy he was
                          to bring everyone together again. Below:
                          After Soeren introduced the NamesCon MC's (all
                          of whom you will be seeing in photos of the various
                          sessions in this article) he called me up to chat
                          about what it was like to be back and what has been
                          going on the industry. Shortly after we started I was
                          surprised and touched to have NamesCon CEO Christian
                          Jaeger and Head of NamesCon operations Helga
                          Neumer bring a cake on stage to help celebrate my
                          birthday (it fell the day before when I was flying
                          to Austin then getting settled in at the Omni). For me, there
                          could be
                          no better way than this to spend a birthday! We also
                          talked about the show marking big occasions for
                          both Trellian
                          (25th Anniversary) and Radix
                          (10th Anniversary)!  NamesCon
                          Global has a dual track format so during most
                          of each business day two sessions are going on at the
                          same time - one in the Bodis Keynote Hall and
                          another on the TITAN Breakout Stage. I think the
                          best way to give you a sense of how things flowed on
                          each stage is to give you a chronological rundown of
                          everything that happened on the Keynote Hall Stage,
                          followed by a similar rundown covering the Breakout
                          Stage. Those will be followed by our coverage of the
                          evening events for that day. |  
 
 
                            
                            
                              
                                | Above:
                          In the first business session in the Bodis Keynote
                          Hall, Paul Nicks, the President of GoDaddy's
                          Domain Registrars and Investors division, delivered an
                          illuminating address titled Igniting Investor
                          Success. Paul has always been an advocate
                          for domain investors as he has risen through the
                          ranks at GoDaddy. We would not be getting the
                          attention and continually expanding investor-oriented
                          services from GoDaddy we have seen in recent years
                          were it not for Paul. GoDaddy has also become a major
                                  supporter of the Internet
                                  Commerce Association, the
                                  non-profit organization that fights for domain
                                  owner rights. |  
 
                            
                            
                              
                                | Above:
                          After Paul's talk I returned to the stage for a Fireside
                          Chat with Domain Investor/Artist Christian
                          Calvin (at right). Christian has been converting
                          his colorful large scale abstract oil painting to NFTs
                          so he was the perfect guy to cover a lot of bases at
                          once with. We talked about domains, about art and
                          how he developed his unique style, as well as about
                          NFTs and how those are created from original works and
                          the prospects for this rapidly emerging class of
                          digital assets. Christian's painting (seen above) as
                          well as the NFT version of it, were both sold in the NamesCon/RightOfTheDot
                          Live Domain & Digital Assets Auction the next
                          day.  That
                          led to an interesting story and a big career break for
                          Christian on the art front. The buyer, M2C Digital
                          Founder Mike McConville was approached by
                          industry legend Scott Day after the auction
                          with an offer to buy it and give Mike a significant
                          profit for his trouble. Turns out the painting is
                          titled "Late Night" and Scott owns
                          the domain LateNight.com. Mike, who spent several
                          thousand dollars on his new acquisitions, loved the
                          painting too and wasn't interested in selling, so
                          Scott commissioned Christian to do a new painting
                          for him and they may work together on a series of
                          additional works now. Plus, another industry veteran,
                          Luke Webster, bought two other paintings that
                          Christian had done before the show. Looks like there
                          Christian's trip to NamesCon will be paying big
                          dividends for a long time to come!   (Photo
                          Credit: NamesCon) |  
 
                            
                            
                              
                                | Above:
                          In another popular opening day session in the Bodis
                          Keynote Hall - the last before the lunch break, DNAcademy
                          Founder Michael Cyger (who recently sold his
                          company to GoDaddy) covered How to Value Domain
                          Names Step-by-Step. As the synopsis noted,
                          "To become profitable
                          as an investor or broker, you must understand the key
                          characteristics that define a domain name, use them to
                          find relevant, recent, and retail-priced comparable
                          sales, and know how to value domain names in the
                          wholesale and retail markets. You must also make
                          educated assumptions about aspects like desirability,
                          traffic and appreciation. Increasing your valuation
                          accuracy sets you up to make better decisions in both
                          buying and selling domain names." No one does
                          that better than Michael,  the best Educator on the
                          domain business. |  
 
                            
                            
                              
                                | Above:
                          As soon as the lunch break begins many attends head
                          for the Exhibit Area that is a short flight of
                          stairs down from the stages on the second floor. (Photo
                          Credit: NamesCon) Below:
                          Three of the most familiar faces in the domain
                          business set up shop in the Exhibit Area for their
                          enticing new TLD .HipHop. The best thing is
                          that at this shop the HipHop T-Shirts were  free
                          (got one myself)!  Left to right are Partner
                          and  Chief Legal Officer Jeff Neuman, Partner
                          
                          Monte  Cahn and Director of Marketing  Scott
                          Pruitt. The
                          third partner in the enterprise, Ajene Watson,
                          is not pictured but was also at NamesCon drumming up
                          interest in .HipHop. |  
 
 
                            
                            
                              
                                | Above:
                          After lunch, it was back to the Bodis Keynote Hall for
                          a very busy afternoon schedule. First up was a session
                          titled Be Ready For The Brussels Effect, It s
                          Coming Our Way featuring Pawel Rzeszucinski,
                          Global Head of Data and AI at CentralNic Group PLC
                          (standing) with moderator Kelly Hardy (seated).
                          "The Brussels
                          Effect" was a term coined to reflect the fact
                          that the European Union is a truly global regulatory
                          power. Take GDPR for example: created to
                          protect only EU citizens, it's impact was profound
                          globally. The newest legislation - the Digital
                          Markets Act and the Digital Services Act
                          might have similar effects on many business domains,
                          including ours. This talk outlined the planned changes
                          and gave tips on how to stay up-to-date with the
                          inevitable.  |  
 
                            
                            
                              
                                | Above:
                          The next session titled The Traffic Report
                          gave attendees the latest
                          insights into how to monetize the traffic
                          hitting their domains. This expert panel, featuring
                          (left to right) Gregg McNair (PTL.com), David
                          Warmuz (Above.com), Adam Wagner
                          (Parking Crew), Christian Voss  (Sedo), 
                          Rick Latona (Giant Panda) and Matt Wegrzyn)
                          explained the dynamics shaping this cornerstone of
                          domain investing by examining real-life expiring names
                          and how to make them active in your portfolio. (Photo
                          Credit: NamesCon)
 |  
 
                            
                            
                              
                                | Next
                          up on opening day was Real Deals, Real Numbers,
                          hosted by Andrew Allemann (Domain Name Wire)
                          and featuring Mark Levine (Domain Theory LLC)
                          and Logan Flatt (Media Code LLC). Most
                          domain investors play it very close to the vest when
                          discussing domain portfolio performance, so getting a
                          sense of the dollars and cents in play can be harder
                          than you might think. Mark and Logan laid their
                          cards out for all attendees to see, and shared what
                          they’ve learned in putting together dozens of solid deals
                                  over the past year. |  
 
                            
                            
                              
                                | Above:
                          In this session I was back on stage with Trellian
                          President and Co-Founder David Warmuz (right)
                          to share our Insights Into the Domain Industry's
                          Evolution.  As I mentioned above,
                          Trellian is celebrating their 25th Anniversary
                          so David has been there to see and help build this
                          industry from its beginning. He had some great stories
                          to share, including a fascinating account of his
                          22-year-long efforts to acquire the domain Trillion.com.
                          The original plan was to use Trillion as the company
                          name. David did finally get it but by that point
                          Trellian was the established brand. Still, you can
                          check out Trillion.com
                          to see how many well-known brands the company owns and
                          operates now. I think you will be surprised! |  
 
                            
                            
                              
                                | Above:
                          Another highly anticipated session closed the day in
                          the Keynote Hall and drew a wall to wall crowd. This
                          one featured two of the best negotiators in the
                          business, Kate Buckley (Buckley Media) and the Domain
                          King himself, Rick Schwartz. Kate is seated
                          at far left and Rick appeared via a video link from
                          his home in Florida (moderators J.T. Tenenbaum
                          and Krista Gable are seated next to Kate). Rick
                          and Kate shared their views on the The Art of
                          Negotiating. The two industry veterans have 
                          very different negotiating styles, yet both
                          consistently ring up huge sales. Insight into the way
                          they go about that made this session alone worth the
                          cost to attend NamesCon.  |  
 
                            
                            
                              
                                | Before
                          we move on to what happened on the TITAN Breakout
                          Stage Opening Day, a shout out to the Tipalti.com
                          crew that sponsored the Coffee Breaks
                          throughout NamesCon. I cannot tell you how essential
                          good coffee is over the course of a big conference -
                          it literally keeps you going! Meanwhile payment
                          solutions provider Tipalti keeps growing! They had a booth in the Exhibit Area where personable
                          Tipaltians Tameem Shah (left) and Craig
                          Gonzalez held court and handed out free mugs! Opening
                          Day  (Wednesday, August 31) - TITAN Breakout Stage Now
                          let's reset the clock to 11:05am Wednesday and take
                          you through opening day on the TITAN Breakout Stage. |  
 
                            
                            
                              
                                | Above:
                          Our long-time friend, ParkLogic Founder Michael
                          Gilmour, got the ball rolling with a talk titled Be
                          Inspired About the Future. Michael discussed
                          many undeveloped opportunities he believes will
                          provide huge dividends for both the investment
                          community and founding entrepreneurs in the years
                          ahead. Unfortunately, I didn't get to to sit in on
                          that session because I was hosting a Fireside Chat on
                          the other stage that ran
                          at the same time. Fortunately, Michael also delivered
                          a series of domain monetization MasterClasses
                          during NamesCon and I was able to catch up with him at
                          one of those to get this photo of him at work. I
                          was still on the other stage when another friend,
                          attorney Ari Goldberger, was scheduled to do a session on Negotiation 101: The Real Deal.
                          I later learned Ari had to cancel his trip but I'm
                          pretty sure his able partner Jason Schaeffer would
                          have stepped in and done his usual superb job. Jason
                          was already scheduled for an afternoon session that we
                          will be telling you about.  Unstoppable
                          Domains Co-Founder  Brad Kam also pulled double
                          duty Wednesday with a 12:15pm session on How
                          Domain Names Are the Future of Consumer Identity and
                          a second panel we will be showing you in a few
                          moments. |  
 
                            
                            
                              
                                | After
                          the lunch break, action resumed on the TITAN Breakout Stage
                          with this session about How to Meet
                          Customers Where They Are In Their Domain Name Journey.
                          It featured (left to right) Michele Neylon (CEO
                          at Blacknight), Neha Naik (Radix), Mariah
                          Reilly (Identity Digital) and Elisabeth Klughardt
                          (i2Coalition). Entrepreneurs
                          and content creators can unlock hidden branding power
                          to set themselves apart from the global crowd, but
                          it‘s all about getting the domain investor and the
                          end user on the same page. The panelists advised
                          how you, the domain name investor, can thrive by
                          connecting the right name with the right person or
                          company.  |  
 
                            
                            
                              
                                | Above:
                          The Domaining on the Blockchain panel
                          that followed at 2:35pm was a fiery one with
                          proponents of competing decentralized domain platforms
                          taking aim at each other. The panelists (left to right)
                                  were Ray King (CEO at Porkbun.com), Thomas
                          Barrett  (EnCirca), Chjango Unchained
                                  (dWeb Foundation), Brad Kam (Unstoppable
                          Domains), Chris Jeffrey (Early
                          Contributor to Handshake) and moderator Soeren von
                          Varchmin. The session synopsis noted "As
                          the decentralized internet grows, so does its
                          namespace. Domaining on the blockchain is an intricate
                          dance with the existing DNS, and the rules are
                          still being written. The panel featuring
                          blockchain-and NFT-based domain builders explained
                          how entities such as  Ethereum Naming Services (ENS),
                                  
                          Handshake (HNS), and  Unstoppable Domains (NFT-based
                          naming) differ (differences that were loudly vocalized
                          between Brad and Chris) - and how cryptocurrency, NFTs
                          and domaining come together.  |  
 
                            
                            
                              
                                | Above:
                          Next up the question was Should the UDRP be
                          Changed? That was debated by (left to right) Jason
                          Schaeffer  (ESQwire.com), Karen Bernstein
                          (Bernstein IP), Zak Muscovitch (Internet
                          Commerce Association), Nat Cohen  (Telepthay
                          Inc.) and Paul McGrady (Taft Law). Trademark
                          owners and domain name investors have come to rely
                          upon the UDRP
                          for 23 years, and ICANN is now committing to review
                          it. What should a revised UDRP look like? This
                          panel shared their proposals for meaningful UDRP
                          reform and heard audience concerns about the issue. |  
 
                            
                            
                              
                                | Above:
                          Domain investors, especially new ones, are always
                          looking for tips on How to Build a Domain
                          Portfolio? These experienced panelists, (left
                          to right) Deepak Daftari  (WebVision Pvt. Ltd.),
                          Rehan Ahmad  (AccuMedia) and Braden
                          Pollock (Legal Brand Marketing) provided some
                          great advice for getting started on the right
                          foot.  |  
 
                            
                            
                              
                                | Above:
                          In the final opening day session on the TITAN
                          Breakout Stage, the subject was gTLDs: When
                          Lightning Strikes. The panelists were (left to
                          right) Bill Sweetman (Name Ninja), Ajene
                          Watson (Dot HipHop), Karn Jajoo
                          (Radix) and  Negar  Hajikhani (Sedo).
                          Hundreds of gTLDs are  competing for investor and end-user
                          attention, but sometimes the stars align and smart
                          investors can score big. It’s not as random as it
                          might seem and this expert panel explained how to find
                          order (and good buys) amid the overabundance of
                          choices. Now
                          that the day's business was over on both NamesCon
                          stages, it was time to party! |  
 
                            
                            
                              
                                | Above
                          & below: In addition to being the Title Sponsor
                          of NamesCon Global 2022, Above.com  hosted the official Opening Night Reception.
                          Company representatives on hand to greet guests
                          included (left to right) Simon
                          Saleem, Liz Corona, Nancy Bianchi, David
                          Warmuz and Nathan Parker. |  
 
 
                            
                            
                              
                                | Above:
                          In addition to being a party, the reception was the
                          place where winners from Above.com's daylong
                          Scavenger Hunt received their prizes. The top
                          prize that included a bottle of Macallan 18-year-old
                          Scotch  (typically retailing for $400-$500) went
                          to Marc Mojica  (Sniamod LLC). Unfortunately,
                          shortly after Marc won the bottle, another attendee
                          picked it up to admire it and accidentally dropped the
                          bottle, shattering it and sending the sweet
                          smell of Scotch through the room - at least one
                          attendee even dipped a napkin into the pool of liquid
                          to sniff it! In yet another example of how attendees
                          at this NamesCon attendees were not going to let
                          anything dampen their spirits, Marc brushed off
                          the incident, noting  he now has a great story to
                          tell even if it leaves a big hole in his liquor
                          cabinet! (Photo Credit: Above.com - preceding 3
                          photos) |  
 
                            
                            
                              
                                | Above:
                          After the Above.com reception a number of attendees
                          headed out to attend various corporate events or to
                          explore Austin on their own. We were honored to join
                          some longtime friends of industry legend and Uniregistry
                          Founder Frank Schilling (at left above with
                          dinner host Dr. Gregg McNair (center) and
                          Frank's closest friend, Vern Jurovich) at Eberly
                          in Austin. The event gave us an opportunity to
                          celebrate Frank's success and thank him for the
                          inspiration and encouragement he has provided to so
                          many of us along the way.  Below:
                          After the private dinner, a party (also hosted by
                          Gregg McNair) that was open to all NamesCon
                          attendees got underway in another room at
                          Eberly and ran well into the night. |  
 
 
                            
                            
                              
                                | Above:
                          The colorful party and Eberly featured a great
                          band and roving acrobats alongside the food and drink. Below:
                          The lead singer wound up in the audience more
                          than once. Here Dynadot Founder Todd Han
                          (standing at right) appears to be waiting for his turn
                          on the microphone)! |  
 |  ***** 
      
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